Marketing Sales

LAYLA ASSAF

*** ***** **.

R ichmond Hill, ON

647-***-**** • *******@*****.***

about.me/layla.assa

Marketing professional with 5 years of experience in executing profitable marketing campaigns and

PROFILE

initiatives. Areas of expertise and skills include:

• Campaign planning and execution • Contingency planning and adaptability

• Excellent communication skills and time • Event management

management skills

• Strategic planning

• Team leadership

• MS Office / CRM

• B2B Sales

S-Trip [I Love Travel] Toronto, ON

EXPERIENCE

Destination Team Lead Nov 2014 - Present

• Responsible for the safety and security of travelers which requires excellent group facilitation skills,

leadership skills and the ability to navigate high stress situations.

Magnet Engagement Toronto, ON

On Field Marketer May 2014 - Aug 2014

• Generated over 2000 impressions, successfully increased sales between 5%-10%

• Actively educated target demographic in order effectively promote various campaigns for brands

like: Balea, Simple, Dove, Vaseline.

• Successfully executed brand activations by engaging consumers, promoting the brand and product

attributes, communicating effectively, and ultimately driving the sale.

City Hall Toronto, ON

Marketing Intern Jan 2013 – May 2013

• Assisted Marketing Managerin strategizing and developing well-noted Toronto events while

collaborating across functional departments.

• Worked directly with the Event Coordinator in launching events such as, “Nuit Blanche”, “Door’s

Open Toronto” and “Summerlicious”.

• Actively researched and proposed optimal positioning for each event, including what marketing

platforms/channels would be used to engage relevant target demographic.

Thinkbox National Toronto, ON

Team Lead May 2012 – Aug 2014

• Supervised and motivated team of Brand Ambassadors to execute brand activations, promote the

brand and affiliated products.

• Successfully delegated tasks and activities which led to smooth executions and ensures all key

campaign messaging was presented.

• Managed over 10 brand activations, including: Quaker, Philosophy, IOGO, Metro, Ikea, Linen

Chest, Marc Jacobs

Toronto Special Events Toronto, ON

Assistant Stage Manager Sep 2010 – Oct2011

• Active involvement in successful execution of Michael Alstad’s Nuit Blanche art installation, titled

“Liquid Cohesion”

• Proactively anticipated the changing needs of the artist, actors and development team to ensure a

smooth event from the early planning stages to completion.

• Engaged the general public during the event with over 10,000 in attendance.

York University, 2010 – 2014 Seneca College, 2014 -2015 Hootsuite Certified

EDUCATION

Bachelor of Arts, Philosophy Graduate Program, Marketing Management

LAYLA ASSAF

375 Alper St.

R ichmond Hill, ON

647-***-**** • *******@*****.***

about.me/layla.assa

Contact this candidate