Marketing Management, Creative Development, Brand Management

Curriculum Vitae

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FelixEduardo.com

A BOUT

I am a commercial photographer, creative developer & brand manager with a solid background in marketing & advertising. I’ve been subcontracted for

several companies around the U.S. to amplify their brands, restructure their marketing efforts, and increase their bottom-line profits. As a creative developer,

my polished, graceful approach to design and function sets my work apart. As a photographer, I've had the opportunity to work with great brands, models

and other talent for various advertising, fashion, beauty, editorial, and other commercial needs.

P ROCESS PHILOSOPHY

I believe every creative project I undertake should be religiously tied to the marketing sciences, and every person involved in the creative development process

should have a profound understanding of the clients’ needs. As a result, photography should be captivating. Layouts should be intuitive. Copywriting should

be stimulating. And artwork should be functional.

O BJECTIVE

To find a creative development or marketing management position that would use a combination of the skills and knowledge I’ve gained during my 7 years of

experience in creative development as well as my 5 years of experience in marketing & management of creative teams, while also giving me the opportunity to

continue pursuing my extracurricular photography interests.

E XPERIENCE

FelixEduardo.com For portfolio, client list & testimonials, visit FelixEduardo.com

2013 Present Brand Management Consultant

Marketing and promotions strategy to client companies on a consulting basis with a specialty in brand introduction and

rebranding of mid-tier and luxury goods into the U.S. market, including marketing analysis for brand re-positioning, product

development, promotions development, and re-targeting of market segments and/or channels of distribution.

2010 Present Commercial Photographer & Creative Development Contractor

Commercial photography and creative development for corporate identity, advertising, promotions, editorials, packaging and

other special tasks published across print, digital, display, outdoor, and other media. Broad creative direction and creative talent

management experience ranging from managing and directing models, hair & makeup artists on commercial photo & video

shoots to managing web developers, graphic designers and video editors for commercial multimedia productions. General

business administration of Felix Eduardo, LLC.

2007 2010 Freelance Designer & Photographer

Web design and development of visual identities and user interfaces for multiple product lines of software, web apps, mobile

hardware, and high-traffic websites dense in news, photography and article content running under ad-revenue business models.

Freelance photography for headshots, portraits, event photography, and zed cards for aspiring models.

Lyon Creative Marketing, Advertising & Design Solutions – Chicago, NYC, and East Coast Area

2013 2014 Creative Director & Subcontracted Brand Management Consultant

Marketing & brand management consultations for several clients of Lyon Creative. Led the creative development of various

corporate visual identities, print, video, web, and Apple iOS app solutions. Directed and managed a design team of web and

software developers for demanding special task projects from Lyon Creative’s largest national clients, including the U.S. Open

and BluePay.

Rain Cosmetics Makeup & Skincare Line – Sponsors of Miss USA & Miss Universe

2010 2013 Creative Director & Photographer

Management of all aspects of visual identity and creative development to ensure that all advertising, design, photography, and

packaging fits within the edgy, playful, and fun personality of the brand. Successfully rebranded the makeup line under a new

brand positioning, personality, and marketing strategy to synthesize an experience-based competitive advantage. Unified &

amplified new brand identity, tone and direction across product development, promotional efforts, retail store locations, product

displays, account sales, public relations and sponsorships. Directed all creative development and advertising efforts of yearly

sponsorships nationally televised on NBC with Miss USA & Miss Universe Organization for three consecutive years. Shot several

advertising campaign & beauty photography with featured models, artists, and Miss USA & Miss Universe contestants for

various product line introduction and brand awareness purposes.

E DUCATION

University of Nevada Phi Kappa Phi Honors

Las Vegas B.S. Marketing

2007 2011 Areas of Concentration: Integrated Marketing Communications, Marketing Research, Consumer Behavior

Research Thesis: “The Effect of Mild Erotica on Casino Branding & Advertising”

P UBLISHED WORK & RESEARCH

Photography

2015 InVegas Magazine, January 2015 Issue, Cover & Featured Story Fashion Editorial

2014 InVegas Magazine, September 2014 Issue, Featured Story Fashion Editorial

2014 QVegas Magazine, July 2014 Issue, Cover & Featured Story Fashion Editorial

2013 TLC TV Network, Sin City Rules – Televised section featuring the process & results of shooting a makeup ad.

2010 2013 NBC TV Network & ShopNBC – Various beauty & product photography needs for national prime time

TV advertising and for national TV shopping network by Rain Cosmetics in conjunction with Miss USA.

2010 2013 MGM International, Caesars Entertainment properties, and The Cosmopolitan of Las Vegas – Various beauty photography

for high-end displays & banners at several fine retail locations inside various casino & resort properties in Las Vegas.

Advertising

2010 2015 Ocean Drive Magazine, Vegas Magazine, American Salon Magazine, Beauty Launchpad Magazine, InWithSkin

Magazine, Chi Magazine, Vegas Rated Magazine, InVegas Magazine, Luxury Las Vegas Magazine, and others –

Various print ads produced for advertisers in luxury and prestige beauty market segments, published on local

and national magazines.

2010 2013 Fashion Show Mall, Planet Hollywood, Fremont Street Experience & others – Various digital interactive

billboard ads on Las Vegas Blvd. produced for Miss USA & Rain Cosmetics.

Marketing, Research

& Clinical Trials

2013 Guest Speaker, “Practicing Integrated Marketing Communications: The Art and the Science” Lecture, Lee Business

School at University of Nevada, Las Vegas.

2012 ReTress Research Photography for Clinical Study, published on Sephora.com – Production of tightly-controlled research

photography for a clinical study involving 40 patients over a span of 4 months to test the efficacy of ReTress, a new hair loss treatment,

required for product introduction and distribution by Sephora.

2011 Quantitative marketing research, “The Effect of Mild Erotica on Casino Branding & Advertising” – Measuring the advertising

effects of mildly-erotic stimuli on the target market and segments of an undisclosed Las Vegas resort & casino. A non-erotic control ad

and two mild-erotica ads were tested with 107 adult subjects. Results suggested that in order to meet the broad range of segments

of their target market, the company needs to redesign their ad campaign to effectively target each of their market segments.

L ANGUAGES

English Spanish Professional business writing & speaking skills;

Professional business writing & speaking skills;

Creative composition & copywriting skills. Native language.

M ANAGEMENT & CREATIVE SKILLS

Brand Management Creative Development

Marketing Operations Commercial Photography Advertising, Design & Production

Marketing Analysis & Strategy Fashion Corporate Visual Identity

Brand Development Beauty Print & Outdoor

Promotional Strategy Lifestyle Web & Digital

Creative Team Management Product Interactive

Corporate Headshots Retail & Product Displays

Client Industry Experience

Creative Direction Product Packaging

Beauty & Fashion

Image Editing Copywriting

Health & Sports

Styling Mobile Apps

Casino & Nightlife

Technology

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