Marketing Sales

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Andrea Streisfeld

Atlanta, GA ***** C: 845-***-**** mailto:***********@*****.***

Linkedin Profile Coroflot Profile

Marketing Manager

Summary

A Marketing Manager with expertise in full cycle promotion. From initial presentation, image and perception to end user post

closing. Quantified, successful results while working on national projects down to community based marketing projects. Creativity

and solid command of resources and how to leverage them result in successful marketing and promotion.

“I had the pleasure of working with Andrea when she was a member of my ad operations team at ESPN. She is motivated and

consistent. She thinks quickly and communicates well. Overall, she has a well rounded experience base in media and is an asset to

whatever organization she is a part of.”

~Rob Byrnes

Sr. Director Programmatic Sales at Gamut, Smart media from Cox

Highlights

Strategic Marketing Creative Solutions

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Brand Development Relationship Development

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Print and Digital Advertising Large Scale Virtual Events

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Social Media

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Direct Mailing Initiatives

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Professional Experience

Triton Digital®, Kennesaw, GA Dec 2013 March 2015

Marketing Automation Manager

Hands on building and executing marketing campaigns using SilverPop

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Work with internal teams to gather requirements, translate business needs into technical execution for

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email campaigns: including trigger and other types of email programs such as welcome, nurture,

retention, cross sell and upgrade programs

Build and execute marketing campaigns via SilverPop activities include but not limited to, campaign flow

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builds, email creation, outbound landing page creation, form creation, media placement tracking, etc.

Assist in writing all marketing related copy

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Drive and manage email process content, messaging, and segmentation, and list management for

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maximum revenue and profitability

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Monitor, analyze and report on campaign performance to maximize ROI and sales.

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Demonstrate a thorough understanding of CAN SPAM regulations

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Provide template reports that can be automatically delivered that show campaign effectiveness against

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industry standards both at the campaign, product line and aggregate levels

Support activation managers in contact segmentation in SilverPop and our loyalty platform and, when

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needed, help with list enhancement and list building best practices

Assist with the creation of training materials to ensure that our clients and our own implementations are

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using SilverPop to its full potential

Provide regular reporting on SilverPop utilization, campaign effectiveness, response rates and related

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marketing ROI metrics

Porsche Cars of North America, Inc, Atlanta, GA Oct 2011 June 2013

AfterSales Marketing Manager

Increased Porsche Accessory sales by 40% to support the After Sales marketing strategy through

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dealership consultations and national customer facing campaigns

Created and managed product incentive and loyalty programs, social media tools, and launches for

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new/existing vehicles, and point of sale marketing materials to drive the After Sales business for Porsche

retail dealerships

Utilized and proactively managed a restricted budget ($100k) to create marketing tools from conception to

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execution of events, lifestyle products, publications, printed collateral and online campaigns

~Continued~

Managed all Business to Consumer Accessory and Service social media plans and content including

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Facebook, Twitter, Pinterest, Instagram and LinkedIn

Developed and launched all national After Sales Marketing campaigns to field staff to ensure effective

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communication to the dealer network

Proactively created promotional and advertising concepts consisting of brochures, flyers, online catalogs

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and monthly print ads for Porsche Cars of North America and retail dealerships

Coordinated all aspects of After Sales Marketing activities with the Field organization and Customer

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Relations teams as necessary to ensure a consistent approach to promotional efforts

Managed multiple vendor and agency relationships for ideation and tactical execution of programs

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Collaborated cross functionally with international partners to increase efficiencies of marketing initiatives,

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materials and product launches

Liaised with Public Relations to execute press outreach, media events, media calls and collateral

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BMW of North America, LLC, Woodcliff Lake, NJ July 2010 Sept 2011

Aftersales Marketing Communications Specialist

Managed the creative production process on all accessory and service marketing communications

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materials for the BMW and MINI brand

Worked with external agencies to develop creative content, production of retail ads in print and online and

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in dealership point of sale marketing materials

Developed tools to aid field staff in creating brand appropriate marketing materials including

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advertisements, direct mail, postcards, letters, and event invitations

Managed the creative development of online communications to promote parts & accessories directed to

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BMW centers, MINI dealers as well as consumers through BMWUSA.com and MINIUSA.com

Facilitated and lead meetings with sales, service and parts management at dealerships and through

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national consumer campaigns to develop a cohesive team approach to merchandising and promotions

Promoted and supported regional dealership marketing programs including email blasts, current product

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lines on display on showroom floors and select accessories installed on demo vehicles

Act as liaison with external marketing departments to negotiate page rates in national magazines and

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websites

Managed the production of Accessory & Parts bi monthly newsletters targeted to dealers to outline new

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products, programs, and promotions

Developed and maintained the annual AfterSales marketing budget to ensure projects and activities fall

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with corporate projection

Work with purchasing to utilize approved vendors including requisition and PO set up in SAP

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Rockland Plastic Surgery, Pearl River, NY Sept 2009 July 2010

Marketing Communications Consultant

Managed daily operations of marketing initiatives including, branding, direct mail campaigns, online

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banner ads, events, brochures, promotions, and social media

Maintenance and updates for all website content

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Worked directly with the doctor to organize, strategize, and execute creative projects to increase business

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objectives

Developed and maintained strong working relationships with multiple external business groups and

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vendors

Managed a wide range of projects, including organic optimization, paid search marketing, blog

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implementation, link building, and SEO

KPMG LLP, Woodcliff Lake, NJ May 2008 Jan 2009

Senior Associate, Interactive Marketing

Managed virtual events including audio, video, Webcasting and Podcasting.

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Worked closely with internal clients to conceptualize and produce a wide range of virtual events.

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Additionally, worked with outside vendors to secure the Webcast and Podcast product

Acted as the liaison with speakers and vendors to schedule online events, slide/script production,

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rehearsals, and stage crew

Managed the post production details including editing, hosting the event on client websites, and

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developing tracking reports to measure success

Executed product for individual clients adhering to their specific policies, procedures, budgets and

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deadlines

Organized and led team focus groups to brainstorm, plan, and provide recommendations for enhancing

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virtual events including the development of appropriate presentations for leadership

MSNBC, New York, NY July 2002 May 2008

Assistant Manager, Marketing & Promotions

Worked with V.P., Creative Director and NBC Sales, to strategize and execute initiatives and increase viewership

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through production and promotions of multiple media outlets including on air, online, print, webcasting, podcasting

and SMS text messaging

Wrote and developed marketing briefs for creative projects for on air, online, and print media

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Placed merchandise orders with outside vendors for all MSNBC merchandise and apparel to showcase in

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the NBC Experience Store

Worked with the Programming and Research team to help identify strategic promotional spots to secure

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future campaigns

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Developed and maintained relationships with all NBC cable networks to achieve cross promotion and

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barter exchange of data to measure results to assist in strategizing placement of campaigns

Produced and developed weekly tracking reports for MSNBC and all other NBC cable networks to

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monitor, identify, and strategize the success of the promotional campaigns

Education

State University of New York at Oswego, Oswego, New York May 1997

Bachelor of Arts, Broadcasting /Mass Communications,

Software Skills

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Microsoft Office &

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Microsoft Based

HTML Coding Hootsuite

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Environments

SAP MailChimp

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Adobe Dreamweaver

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Salesforce.com Constant Contact

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SilverPop

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Contact this candidate