HEATHER D ECHOLS
Corona, CA **882
Phone: 310-***-****
*******@*********.***
Objective
A position as a manager or administrator, with a focus on public relations, marketing, or sales.
Abilities
Experience in planning and directing advertising policies and programs and producing collateral
materials to create extra interest in the purchase of a product or service for a department, an entire
organization, or on an account basis.
Employment History
Sales Manager, Advertising and Promotions Managers
09/2001 - 09/2014 Yp 410 Exchange Ste. 100, Orange, CA
As the Area Sales Manager Internet, my function was to support both the Orange County and
Riverside sales offices. Between the two offices, there were anywhere from 30 to 40 reps at any
given time. My duties were to create sustainable company growth by creating a high performance
culture. I accomplished this by coaching, assisting with sales prep, training and going on face to
face sales calls with sales reps. It was my job to ensure that sales rep met and or exceeded sales
objectives. I was responsible for rolling out and training new product sets as well as contest and
incentives. I participated in company wide rideshares whereas I would travel to various sales offices
to assist during sales blitz. I presented industry related information in weekly branch meetings. I
participated in desk reviews and one on one training sessions to assist lower quartile reps. I worked
closely with the Area Sales Managers to put in to place action plans to reduce churn and to improve
internet campaign and key performance metrics.
Account Executive, Advertising Sales Agents
01/1998 - 12/2000 Carat ICG 1925 Century Park East, Los Angeles,
CA
As an Advertising Account Executive, my job was to create marketing campaigns for my clients and
to instruct the media buyers to purchase media from either television, cable, radio stations or outdoor
providers to support my recommendations. The clients I supported included such industries as
finance, music, automotive as well as education.
Media Buyer, Marketing Managers
02/1996 - 09/1997 The Gary Group 2040 Broadway, Santa Monica, CA
As Media Buyer, my job was to purchase media using either television, radio or outdoor to promote
successful advertising and marketing campaigns for my clients. All clients were music industry
related.
Media Buyer, Marketing Managers
02/1990 - 01/1996 Fox Broadcasting Company 10201 W. Pico Blvd., Los Angeles, CA
As a Media Buyer at Fox Broadcasting, my job was to create and manage advertising campaigns for
all of the Fox television shows. I achieved this by purchasing media using radio as my advertising
outlet.
Education History
Issuing Institution Location Qualification Course of Study
El Camino Harbor City, 2 Years at College or a Technical or Vocational Marketing
College CA School
Additional Information
Willing to relocate. Available to start work immediately.
References
Patricia Yates, Key Sales Representative
YP Holdings
410 Exchange, Ste. 100
Irvine, CA 92602
Business reference known for 7 year(s).
Kimi Porter, Owner
KRPR Media
2065 College Ave.
San Bernardino, CA 92407
Personal reference known for 27 year(s).