Theresa LaFratta
Thorold, ON
L2V 0B9
*.**********@*******.***
Professional Experience:
Vintage Hotels
Corporate Sales Coordinator May 2014 – April 2015
Prepared proposals, estimates and contracts along with conducting property
tours and lunches with clients
Worked closely with clients on their requested event details and inquiries,
arranged payment schedules, and followed up with clients when contracts were
due. Created welcome and thank you cards for each of our clients upon arriving
and departing. Greeted the group conveyor(s) when the Sales Manager was out
of the office
Took inquiries for day meetings, prospected new and existing clients on a weekly
basis
Researched new companies and contacts for prospecting based on market
segments
Coordinated all event details with the Conference Service Managers to ensure
nothing is missed
Worked with the sales team in preparing group files, direct mail programs,
create analytics sales reports for the sales managers, faxing and filing.
Maintains and updated all necessary sales tools including menus, management
info, sales kits and brochures.
Nine West
Assistant Store Manager June 2012 – May 2014
Setup the store for promotional days, and put together all promotional signage
to merchandise the sales floor.
Completed all store ordering on a monthly basis & ensured that all supplies were
well stocked.
Coached all associates and motivated them to focus on promoting our product,
while offering exceptional customer service.
Encouraged the team & assisted with driving sales and achieving sales goals on a
weekly, monthly and annual basis.
CWD Limited
Sales Assistant –National Account Level April 2011 – June 2012
Communicated on a daily basis with store buyers; conducted store audits in
order to create Competitive Product Analysis.
Created promotional opportunities, pricing for current or new items and
introducing the products to all accounts, along with loading content and images
on account sites
Prepared presentations, monthly sales reports, and exceeded monthly sales
goals.
Worked closely with the marketing and operations department on a daily basis
to ensure all assignments are being completed efficiently.
Niagara’s Finest Inns – Shaw Club Hotel & Spa
Guest Services Manager October 2009 – April 2011
Managed monthly budgeting, scheduling expenditures, and maintained
customer confidence by maintaining high customer service levels. Also
maintaining #2 on the biggest travel feedback site Trip Advisor for Niagara -on-
the-Lake.
Trained & manage associates; lead staff meetings and daily pre-shift meetings.
Organized and inputted all account receivable amounts and collected
outstanding amounts from 3rd party billings and/or groups.
Organized, and set up all meetings; organized billing arrangements.
Fallsview Casino & Resort
Marketing – Players Advantage July 2008 – April 2009
Promoted new campaign’s and incentives on becoming a member at the
Fallsview Casino
Issued complimentary vouchers for concerts, dinners, transportation, when
applicable.
Fallsview Casino & Resort
Marketing – Tour Bus Greeter (Part-Time while in school) July 2007 – May 2008
Greeted Patrons to the Fallsview Casino Property, informed them of all the
necessary information that is needed.
Observed patrons play for early departures.
Club Roma
Special Events Coordinator (Co-op) April 2007 – October 2007
Prepared contracts with the couples, and reviewed specific details for their
wedding day.
Scheduled staff according to budgets and number of events.
Opened up a summer snack bar for all outside activities; was responsible for
ordering stock, staffing and opening and closing the shop.
Created a public relations department, and developed corporate packages for
companies to hold meetings and events at the Club Roma venue
Great Wolf Lodge
Guest Services – Reservation (Part-Time while in school) March 2006 – April 2007
Part of the “Opening Team” for Great Wolf Lodge.
Communicated and booked guests reservations, along with upselling clients.
Worked in retail for 6 months before I was transferred to Guest Services
“Reservations”
Education Background
Niagara College
Tourism Management Business Development September 2006 – April 2008
Accounting, Business Communications, Computers & Software
International Marketing, Tourism Marketing, Tour & Planning assessment, Sales
Event Planning, Eco Tourism, Niche Tourism, Human Resources
Saint Michael High School September 2001 – June 2005
Other Accomplishments
Able to speak fluent in Italian and can perform partial sign language
Organized the 2014 Bethlehem Housing Toy Drive on behalf of Vintage Hotels
Received Peer Helper Award 2001
I have also obtained CPR & First Aid for 2010 and I also have my Smart Serve
References Available Upon Request