Sales Marketing

CHRISTY SCHULTHESS

St. Louis, MO 314-***-**** •

*******@*****.***

Dynamic Senior Executive with exceptional leadership, fiscal management and communication skills. A driven team builder

dedicated to strategic business development and big picture planning; committed to brand development and long term

marketing strategies which deliver results. Experienced with technical sales and sales management, marketing and branding

development, manufacturing operations direction and product design. Extensive P&L responsibilities and budget

development. Demonstrated success has been achieved in managing, developing, and motivating staff at all levels within

organizations.

PROFESSIONAL EXPERIENCE

Classic Equine Equipment, Fredericktown, MO President & COO April 2013 – August 2014

This innovative and award winning company is a niche steel manufacturing company producing beautiful, high-quality equine stall

systems and barn components for the most discerning of equestrians.

• Transitioned company through change of ownership while exceeding goals:

Increased YTD Sales 2013-2014 15%

Increased profitability 25% FY 2012-2013

Remained under budget on COGS and SG&A expenses

• Worked in concert with Private Equity group to develop and implement a shared vision for the future of the organization

• Facilitated all daily operations at a 124,000 sq ft custom manufacturing facility – including sales, production and finance

• Negotiated and closed all major accounts – including the largest single transaction in the history of the company

• Recruited, hired and trained executive management and financial staff

• Developed and implemented processes and procedures, dramatically increasing efficiency and customer satisfaction

• Created detailed annual budget, had sole accountability for P & L

Director of Sales & Marketing 2010 – April 2013

• Created and implemented a new business model:

Increased booked orders 50% and gross profit margins 12.5%

Decreasing consumer retail pricing nearly 20%

Cut marketing expenses over 50% while increasing leads 10 fold

• Hired, trained, developed and coached all sales representatives

• Led creation of the new Classic brand – including design of an innovative website, trade show displays and award winning catalog

• Designed, executed, and facilitated all marketing materials and campaigns – including SEO, PPC, social media and print

• Created online surveys to analyze brand recognition and customer satisfaction

• Implemented and administered SalesForce CRM software and quoting system, identifying and tracking key metrics

Darby Dan Farm, Lexington, KY Marketing Director 2004

2010

Standing 8 stallions and providing mare boarding and sales representation, this results-driven, historic farm is the epitome of excellence.

• Developed industry study questionnaire and analyzed research data, formulating new marketing strategies and campaigns

• Managed all advertising efforts in a rapidly changing environment while remaining under budget

• Conceptualized and directed development of an award winning website

• Interfaced with local and regional clients, producing new strategic business alliances and expanding market share

• Created unique marketing campaign resulting in 2 of 3 stallions introduced to market in 2009 in the top of all US first crop sires

EDUCATION

Indiana University, Indianapolis, IN Ph.D. Student: School of Medicine, Department of Anatomy 1999

Purdue University, West Lafayette, IN Bachelor of Science: Mechanical Engineering 1998

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