Human Resources Press
Resume:
Michaela Foti
************@*****.*** 631-***-****
Industry Experience
FYI Brand Communications
Clients: Talent & Celeb, Luxury Fashion & Accessories, High- End Beauty, Consumer & Lifestyle, Wine & Spirits
Junior Publicist March 2014- Present
o Responsible for the upkeep of weekly and monthly press status reports for multiple clients
o Creates newsworthy press releases, press plans and pitches for clients as well as new business
proposals
o Vets and secures event/sponsorship activations for prominent media driven events including
gifting suites, celebrity/athlete gifting suites and high-end events.
o Conducts post event outreach, creates recaps and provides clients with on-site social media content.
o Constantly works to strengthen client relationships and build long- standing relationships
o Responsible for all accounting tasks such as all client billing, invoices, and expenses.
o Responsible for all human resources duties including conducting interviews for new hires and
interns, and train new hires and interns effectively and efficiently.
East Coast Public Relations Coordinator February 2014- March 2014
o Develop press materials including press releases, pitch letters, business proposals, press and
marketing plans, and media alerts.
o Monitor press coverage relating to each client and create weekly and monthly summary reports.
o Handle FYI and clients social media platforms and blog posts.
o Responsible for all office administration
Public Relations Intern January 2014- February 2014
o Develop press materials including press releases, pitch letters and media alerts.
o Research and maintain media lists and editorial calendars.
o Monitor press coverage for all clients.
o Assist to secure media and handle each clients day-to-day requests.
o Act as proper representative, and speak on behalf of clients at various events
OW! Public Relations
Clients: High- End Beauty, Magazines & Publications, Music Artists
Public Relations & Fashion Production Intern August 2013- November 2013
o Responsible for all Maybelline products during 14 New York Fashion Week shows.
o Assist as liaison between PR teams and makeup artists and aided in fashion event planning
o Assisted in the planning, production and smooth execution of the red carpet for The 3rd Annual Wall
Street Journal: Innovators Award Show 2013.
Education
Fashion Institute of Technology July 2013- July 2014
Publicity & Events Planning Certification Program
Eastern Suffolk BOCES Technical Center Graduated June 2011
Two- Year Certificate of Completion: Fashion Merchandising Intensive Program
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