Corporate Communications Specialist

Christine DeOliveira

* ********* ******, ********, *** Jersey 07029, 908-***-****

***********@***.***

Communications Specialist, Novartis Consumer Health, Parsippany, NJ – 05/12 – 1/31/14

Manage and support all of OTC’s primary Americas region internal and external communications channels; provide

communications support to Americas region initiatives and projects through writing and editing, project management, graph ic

design and technical support

Manage the development and implantation of North America communications strategies and programs through external and

internal communications channels that support leadership, culture, brands, business initiatives, stakeholders and employee

engagement

Manage internal brand campaigns, town hall meetings,social media pages, etc.

Independently manage day-to-day projects (site event communications, all employee communications, HR initiatives)

Research and write intranet stories to post on the Novartis OTC portal; Manage all portal content

Support proactive public relations campaigns and media strategy

Create and implement issues management and communication plans to protect brands and corporate re putation

Manage the Americas Region News2Know flat screen network. Schedule and produce local, regional and global conten t and

serve as the technical liaison with application vendor and internal IT

Public Relations Manager, Christ Hospital, Jersey City, NJ – 05/11- 4/12

Direct, develop and support marketing and communications initiatives that enhance Christ Hospital's long t erm market

position, financial performance and ability to improve the health of its commu nity and various constituencies

Established ongoing relationships with targeted journalists and editors at key publications

Responsible for planning, writing and coordinating of promotional materials in support of the hospital, the Foundation,

Auxiliary, School of Nursing, Department of Psychiatry and Behavi oral Health, and other services

Publish articles on the Christ Hospital intranet; provide graphic design and edito rial layout for site’s articles

Prepare and edit organizational publications for internal and external audiences, including employee newsletter and press

releases

Manage and organize Corporate Communications resources, electronic library of internal corpor ate documents, electronic PR

kits, and coordinate external agency work

Coordinate all corporate events

Focus on creating community outreach plan and executing and participating in plan - (set-up and attendance at community

outreach events)

Work directly with Director of Public Relations in all projects to help promote Christ Hospital and its departments

Internal Communications Consultant, Celgene Corporation, Summit, NJ - 09/10 - 04/11

Writing and editing internal communications, including Celgene global i ntranet pages and articles, executive and

organizational announcements, and presentations for the Director of corporate communications

Create internal communications memos/documents with appropriate positioning/messages around targeted

events/developments; Integrate internal communication opportunities across all business units and departments, globally

Publish articles on the Celgene intranet; provide graphic design and editorial layout for site’s articles

Manage and organize Corporate Communications resources, electronic library of internal corporate documents, electronic PR

kits, and coordinate PR agency work.

Coordinate events (i.e. Town Hall meetings) and video & photo production activities in support of global communication

projects ensuring accurate messaging, effective use of resources, and on target completions;

Act as contact point for international communications network, facilitating the review and dissemination of key corporate and

commercial information

Responsible for managing layout, design and timely global distribution of “Celgene Morning Notes” – a monthly global

newsletter integrating news articles, advertisements and corporate communications from a diverse group of employees at

various levels

Manage and select resources necessary to meet monthly publishing targets

Developed quality control standards/processes resulting in error-free communications

Marketing Associate, TradeWeb, Jersey City, N.J. – 02/07 - 03/10

Responsible for the full array of marketing administration, including rese arching, booking and administering conferences;

ordering premiums; inventory management; expense management; updating budgets; and auditing marketing activity

Responsible for updating firm’s website in communicating marketing programs and events as well as keeping all Help Pages

of Viewer updated

Collaborate with internal PR teams in execution of the activities related to global PR campaigns

Develop and implement global PR campaigns that focused on strengthening the business unit's position as a leader in

corporate and financial services markets

Worked with colleagues in European Markets to develop strategies to raise awareness in thei r local markets as appropriate

Work closely with internal groups, such as the Leadership team, product manage ment, and all areas of marketing including

product marketing and regional marketing teams

Contribute campaign theme ideas that proved effective in delivering overall message; develop and manage a wide range of

marketing tools, including promotional materials, direct-mail pieces, product sell sheets and quick reference cards

Research and compile mailing lists for direct mail efforts and various new product launches; complete mailings of both

brochures and premiums to targeted market segments

Manage and track marketing department’s budget and expenses

Responsible for all research and ordering of marketing pre miums and maintaining inventory

Plan and coordinate firm’s participation at over 30 industry-related conferences and trade shows

Review and compile daily news clips from multiple sources both on-line and in print media

Public Relations Specialist, IDT Corporation, Newark, N.J. – 5/05 - 11/06

Prepare and edit organizational publications for internal and external audiences, including employee newsletter an d press

releases

Confer with production and support personnel to produce and coordinate production of advertisements and promotions

Study the objectives, promotional policies and needs of organization to develop public relations strategies that will influe nce

public opinion or promote ideas, products and services

Interact daily with members of upper level management including the CEO

Screen phone calls to Public Relations hotline and handle calls as needed

Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest

groups

Created comprehensive database of industry-related press contacts

Respond to requests for information from the media or designate another appropriate spokesperson or informati on source

Plan and conduct market and public opinion research to determine potential for product success, communicating results to

client or management

Research and create Industry News booklets for internal distribution to CEO and upper level management

Create/File media books for all divisions of company

Coordinate media and company events including company event on the floor of the New York Stock Exchange

Worked with Human Resources to communicate Corporate events and news to employees

Corporate Communications Associate- HR Department, Siemens Medical Solutions USA, Inc., Iselin,

N.J. – 3/01 - 11/04

Partnered with department manager to develop, organize and execute all communication plans

Developed outreach plan to communicate corporate messages to empl oyees to help company achieve business objectives

Oversaw internal communications vehicles including all -employee meetings, presentations, and department lunches/activities

Wrote, edited, proofread, and distributed all promotional materials including com pany-wide announcements and weekly news

briefs for HR Intranet and all employees

Oversaw research, planning, production and distribution of employee newsletters and videos

Coordinated special events and supported media relations

Liaison with HR groups, external service providers, committee members and all levels of management

Responsible for invoice payments and maintaining files and job descriptions

Developed Excel spreadsheets, forms, memos, and statistical tables

Additional Skills

All Microsoft applications including Powerpoint, Excel, Word, Publisher and Outlook, Internet Explorer, SharePoint

applications, Scala Content Manager, Photoshop, Adobe Acrobat

Strong organizational skills and ability to handle multiple tasks and meet deadlines

Strategic thinker who excels at coming up with ideas needed to communicate to general audience, who may be unfamiliar or

resistant to marketing communications and its value.

Fluent in following languages: Portuguese/Spanish

Education

Seton Hall University, South Orange, NJ – Coursework towards M.A in Public/Corporate Communication/Marketing,

September 2001

Seton Hall University, South Orange, NJ – B.A Communications (Public Relations/Journalism), May 1999

GPA: 3.5

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