Marketing Sales

ABEL DELGADO

***** ** **** ****, ***** FL ***** • 305-***-****

********@***.*** http://www.linkedin.com/in/abeldelgado/

Profile

Marketing professional who combines data-driven analysis and creative vision with proven leadership abilities.

Key proficiencies include:

• Marketing planning • Content marketing • Content development

• Lead generation/nurturing • Social media marketing • Managing partnerships

• Creative direction • Media planning • Corporate blogs/newsletters

• Hispanic marketing • CRM • Budget management

• Marketing to Latin America • Tradeshow marketing • Copy writing in both English

• SEM, SEO & email marketing • Direct response and Spanish

Experience

2011-present Marketing Manager, US Media Consulting, Miami, FL

• Developed marketing plan that spiked revenues by 66%

• Used e-mail marketing to generate 400+ leads, then nurtured and qualified leads for sales department

• Employed content marketing, SEO, SEM and social media strategies to skyrocket traffic to corporate

website by more than 1,000%

• Launched a trilingual Wordpress blog with annual 45% subscriber growth

• Devised a social media marketing strategy based on thought leadership that gained 10,000 followers

at a cost of $55

• Spearheaded a trade show strategy that strengthened positioning throughout Latin America while

generating new sales leads

• Adroitly managed budget to produce 30% average annual savings

• Provided creative direction to produce landing pages, e-mail promotions, web banners and other

marketing collateral in English, Spanish and Portuguese

• Supported sales team with market research of consumers in Latin America and Hispanics to refine media

planning proposals

• Built strategic partnerships with key industry associations and firms

2007-2011 Managing Editor, Wor th International Media, Miami, FL

• Led development of 20+ branded content products, including magazines, marketing collateral pieces,

Web sites and Wordpress blogs aimed at both the general and the Hispanic market

• Advised marketers on content marketing strategies for optimal branding

• Skillfully managed budget to produce $80,000 in savings

• Managed multiple simultaneous products on deadline

2005-2007 Marketing Communications Consultant, Miami, FL

• Created marketing plans for clients to reach Hispanic market

• Advised clients on effective PR strategies and drove initiatives by crafting effective marketing collateral,

web copy, e-blasts, print ads and more

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ABEL DELGADO RESUME PAGE 2

• For main client, generated $25 million in revenue over 3 years through cultural adaptations of books

for Hispanic market

• For another client, spiked web traffic by 25%, quadrupled open rates for email blasts and increased sales

to annual event by 15%

2002-2005 Senior Editor, HCP/Aboard Publishing, Miami, FL

• At branded content agency, developed content strategies and products for travel industry brands

• Effectively managed multiple projects with tight deadlines to produce multiple products that included

magazines and collateral aimed at both the Latin American and the general market

• Efficiently managed budget to produce savings of $40,000

1996-2001 Executive Editor, Rodale, Inc., Emmaus, PA

• Developed marketing plans for Hispanic market program that produced $35M in revenues and $10M in profits

• Produced 1.1M in book sales, outsold competitors by more than 20 times per book

• Adeptly managed budget to produce savings of $200,000+

• Generated nearly 100 placements through media relations strategies

• Conducted quantitative and qualitative market research to drive and refine marketing strategy

• Supervised direct response creative development that included direct mail, e-mail and TV advertising

• Devised successful customer retention strategies

Additional Experience

1994-1996 Sales Consultant, Bell Atlantic, Philadelphia, PA

1993-1995 Radio Show Host, WDAS-AM, Philadelphia PA

1991-1993 Reporter/Anchor, KOMU-TV, Columbia, MO

Education

1993 M.A. Journalism, University of Missouri, Columbia, Missouri

1991 B.A. Communications, University of Pennsylvania, Philadelphia, Pennsylvania

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