Sales Manager

M ark A. Coffman I NNOVATIVE SALES LEADER DELIVERING

E XPODENTIAL GROWTH

Grandville, M I 49418 - 616-***-**** - ************@***.***

Dynamic sales leader who can achieve growth i nto new sectors and establish new accounts

w hile growing existing business. Outstanding presentation and communications skills to

match customers needs with product benefits. Prospecting and qualifying leads while

t hinking out of the box for new avenues to sell. Overcoming objections up front by value

added selling.

o Launched new avenues of selling into the Government and Bio-Research field while

g rowing my ter ri tory each year by a minimum of 30%.

o Implemented plan to get into the Bio-research market with VWR growing sales over

30%.

o Increased Region from $500,000 to $3,000,000 in three years at In terior Concepts by

forging new avenues to sell.

A Sales Leader I nc reasing Ma rket Share and P rofitability

Fastline Publications worked from home office in Grandville, M I

Headquartered in Buckner, KY Fastline P ublishes and nationally distributes agriculture buying catalogs mailed

d irectly to farmers throughout the U.S. and Mexico. fastline.com is the largest agriculture equipment database

i n the world, with over 150,000 items worth over $3 billion.

SALES & MARKET I NG REPRESENTAT IVE ( 2013 - Present)

Presenting print, on-line marketing and promotion solutions for farm equipment /

construction dealers throughout the United States, Mexico and Brazil. Solutions include

custom buying guides, direct mail campaigns, custom insert, catalog design, social media

partnerships, e-books, web design, hosting, text search, video ads and search engine

optimization. Coordinate interfaces with manufacturer websites in order to allow

equipment dealers to market their equipment on multiple web locations. Developing ads

and websites for advertisers by targeting the correct market with the r ight message and

using the correct method.

o I ncreased dealership sales on an average of 15% by providing targeted marketing

solutions.

o YTD 135% above forecast by having customers advertise in out of state markets due

to researched market t rends and crop production.

o Turn a ter ri tory in the red into a profitable ter r i tory.

Smith System worked from home office in Grandville, M I

L ocated in Plano, TX, A m anufacturer of innovative products that makes educational environments more

healthy, comfortable and inspiring for students and educators.

REG IONAL SALES MANAGER M I DWEST ( 2010 - 2013)

Promote Smith System product through dealers, end users and the A & D community.

Following 21st century classroom t rends. Ensure consistent, profitable growth in sales

t hrough positive planning, identifying objectives, strategies and action plans to improve

short- and long-term sales and earnings.

o Increased a six state region in the M idwest from $750,000 to $3,000,000 in sales.

o Managed 17 Independent Representatives and t ransitioned to direct dealership

sales.

o Won contracts for city of Indianapolis, University of Ohio, State of Ohio.

o Increased regional sales over 25% by specifying products with A & D fi rms.

I nterior Concepts Corporation Spring Lake, M I

P rovides custom educational, call center and corporate office furniture solutions. A creative consultation that

p roduces a 3D virtual model of what your space wil l look l ike once your furniture is installed.

R EG IONAL SALES MANAGER NORT HEAST ( 2004 - 2010)

Work with dealerships assisting with recommendations, space planning and design, and

i nstallation guidelines. Help with specifying a custom product that would lock out the

competition on bid packages and be a solution for difficult situations.

o Increased sales from $500,000 to $3,250,000 by increasing existing dealership sales

and adding new avenues to sell.

o Won contracts for States of NJ, NY, CT, MS, VA, PA and BOCES and PEPPM

b ringing in more opportunities to win projects.

o Launched new avenues of selling into the Bio-Research and Government field

i ncreasing yearly sales on average of 30%.

IC I Paints Wyoming, M I

Headquartered in England, ICI Paints was the largest manufacture of coatings in Europe. The main focus of ICI

Paints was contractor sales selling specialized coatings for municipal, treatment plants and water towers.

SELL ING BRANCH MANAGER / SALES MANAGER (1994-2004)

Manage 5 stores in West M ichigan market. Specifying coatings and recommending

p roducts to projects making sure contractors are applying along specification guidelines.

o Reduced inventory level 25%

o Grew West Michigan sales 20%

o Increased Devoe Coatings sales by 12% after implementing marketing plan.

E ducation

M BA, Strategic Management - GPA 3.95 2006 Davenport University, Grand Rapids,

MI

B AS, Marketing - GPA 3.75 2004

P rofessional Sales (PSC), Sales Management (SMC), Marketing MGR. (CME) Certified

Customer Service Rep. (CCSR), Marketing

P rofessional Development

Value Added Selling Seminar, Tom Reilly, St. Louis, MO

GREENGUARD Environmental Institute-for AIA CEU, NCDIQ

M icrosoft Office: Excel Training levels 1&2, Outlook Training levels 1&2

CRM, Customer Relationship Management, Sage ACT Pro data base

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