Marketing Manager

Katherine Barone

Marketing Director

Seattle, WA

******@*******.*** - 206-***-****

Creative business professional with a history of success in marketing campaigns and project management

that built market share, revenue and positive brand awareness.

Key strengths include:

• Graphics/Art & Branding • Leadership / Team Development

• Marketing Campaigns & PR • Client / Customer Relations

• Accounting / Budget Management • Project Management & Event Marketing

• Web Content/HTML/SEO • Viral/Virtual/Social Media/PR

•15+ years Retail Merchandising •10+ years Project Management

•500+ Window Displays/Floor Sets •Multi-store Merchandising Directives

•Graphics Design/Art & Branding •Fixture Design/Vendor Resources

•Capitol Budgets/Financial Analysis •Loyal Client/Vendor Relationships

WORK EXPERIENCE

Marketing, Event and Sales Manager

Cupcake Royale - Seattle, WA - April 2012 to Present

Executed participation 30+ annual Seattle events

Increased existing wholesale client orders 15% (2014) & maintained 1000+ catering requests

Marketing budget managed for 20% annual savings (2014) while building & maintaining:

o Developed result driven paid Social Media strategy + training for other small businesses

o Constant Contact conversion of 20K customers to Mail Chimp thru Wordpress (2014)

o SEO strategy w/Google analytics (2013-2014) for 150% increased traffic

o Design & produced photoshoots, posters, postcards, window vinyl, displays, for 6 cafes.

Designer & Marketing/Merchandise Manager

Cupcake Royale - Seattle, WA - July 2011 to April 2012

Responsibilities

Plan and execute all marketing campaigns, advertising/marketing budgets, print materials, and merchandising

for all seven cafés and online. Daily social media marketing, graphic design and website deliverables. Report

on SEO, analytics, website and media strategy.

Principal, Creative Marketing Consulting Company

UNNECESSARY INK - Fullerton, CA - 2009 to July 2011

Advised for marketing campaigns and budgets in regards to action sports companies in virtual, viral, training/

education, retail, events, tradeshow, contests, and more.

• Delivered marketing presentations, websites, promotional videos, graphics and contests.

• Managed event planning, tradeshow booths (ASR, SURF EXPO, MAGIC)

• Designed retail display, fixtures, POP

• Project and budget management

• Delivered visual marketing presentations for ASR, Green Room and Action Sports Environmental Coalition.

• Merchandised retail sections for Jack’s, Hobie Surf, Surfside Sports, Pacific Beach Surf Shop, and Surf Ride

locations.Merchandised retail sections for Jack’s, Hobie Surf, Surfside Sports, Pacific Beach Surf Shop, and

Surf Ride locations.

Director, Retail Marketing & Graphics, all Brands

QUIKSILVER INC - November 2006 to February 2009

Directed the retail budgets, marketing and merchandising activities for all Quiksilver brands while managing

the in-store/graphics managers and staff of 30. Oversaw and implemented all wholesale in-store collateral and

retail display concepts for specialty, chain and big-box retailers.

• Managed in-store marketing campaigns from start to finish for six brands annually

• Collaborated with sales departments to target their key accounts increasing specific market-share for fixtures,

pop, window displays and in-store marketing campaigns

• Fostered a new in-store materials allocation system for the sales team that streamlined communication and

saved the company paid hours

• Integrated multiple brand project needs for bulk cost benefits and a more consistent message

Manager, Visual Marketing & Retail Merchandising

QUIKSILVER INC - September 2004 to November 2006

Coordinated the In Store marketing needs for Quiksilver women’s and skate brands while managing a team

of ten merchandising specialists.

• Researched and introduced new technology resulting in efficiency and cost savings

• Increased marketing consistencies with merchandising, sales and marketing departments

• Established higher expectations with customer service and vendor relations to elevate company’s brands

compassion level for accounts

• Built stronger vendor relationships to negotiate vendor discounts

• Introduced creative merchandising ideas to inspire on-the-spot problem solving

Manager and Buyer

WAVE RIDING VEHICLES - June 2000 to August 2004

In charge of all buying, inventory, staffing, scheduling, merchandising, displays, floor plans and markdowns

for the junior's department

• Scouted new brands for fashion trending that broadened the customer base, increased average unit margins

and gave our store an edge

• Introduced more private label merchandise and took advantage of booking discounts to increase gross profit

by 23%

Assistant Manager/Associate

WAVE RIDING VEHICLES - January 1997 to June 2000

Assisted the Buyer with the Juniors Department functions

• Excellent service that lead to multiple sales and repeat customers

• Keen eye for fashion and brand scouting, concluding in promotion

EDUCATION

M.A. in Education

University of Phoenix, Southern CA Campus

B.A. in Business Marketing

Virginia Wesleyan College - Norfolk, VA

University of Oxford - UK

SKILLS

Marketing/Design: Adobe Creative Suites, HTML, Microsoft Office, Event Management, Team Leading,

Fashion Merchandising, POP & Display Design. Education: Technology, Grant Writing, STEM, Elementary

Teaching, Graphics, Art, Branding, Leadership, Team Development, Retail Merchandising, Buying, Customer

Relations, Accounting, Budget Management, Project Management, Event Marketing, Web Content, HTML,

SEO, Social Media/PR, Visuals, Visual Marketing

LINKS

http://www.linkedin.com/in/kiwigullixson/

ADDITIONAL INFORMATION

PROFESSIONAL DEVELOPMENT

Garmston Leadership/Team Training 2010

Lee Hecht Harrison Alumni 2009

RICA, CBEST, CSET 11/2009

Certificate in Leadership Management (Employers Group Inc.) 2005

TECHNICAL TRAINING

Microsoft Office

Adobe Creative Suites

Retail Pro, AS400, Kronos

Apple Certified Educator

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