Account Management

Julia

Hew-

Guest

JULIA HEW - GUEST (BBA - H onors)

** ********** *****, ******, *******, L1N 8W6

Mobile: 289-***-**** Email : *************@*****.***

Linked-In : www.linkedin.com/pub/julia-hew/15/945/686

P ROFESSIONAL P ROFILE

Person-oriented, pragmatic and a r elationship - builder type Account Manager

BBA (Hons) degree in International Business Management & Administration

9 y ears of experience in Account Management, International Sales, Customer Service & Marketing

Speaks 3 languages, resided and have worked in regions such as Asia, Europe and N. America

An open-minded person with a curious mind, rich in global experience and h as authenticity in networking .

K EY QUALIFICATIONS Retail Account Management, B2B Account Management, Business Development, Marketing, Customer Relations,

International Business, Event Organization, Customer Service, PR Communications

A REA OF EXPERTISE International Trade; Gifts, Luggage, Fashion Lifestyle; Retail & Merchandising; Distribution & Retail; Optics; Lasers; Opto-

Mechanical Systems; Photonics; Fiber Optics; Polymers; Semiconductors; FLASH Memory; DRAM; Metrology- Glass; Consumer Electronics; Medical

Healthcare Supplies.

P ROFESSIONAL SUMMARY

L UG S ales & B usiness Development

Toronto, Canada J an 2 014 – p resent

Responsible for sales, and business development in retail sales reps, national and international key accounts for LUG

Achieve sales plans, develop growth plans and strategies, monitor shipping of purchase orders, and inventory flow to assigned sales

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representatives and independent agent groups.

Cooperation with marketing department to ensure a POS driven marketing activities and communication of marketing initiatives/campaigns.

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Customer management in accordance with sound business principles, profitable growth and required service levels

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Provide accurate sales forecasts based on historical or current retail sales for key national accounts

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Participation in relevant kick-off sales conference presentations and full organization/execution of Canadian and American sales meetings,

presentations as it pertains to business development.

A CCOMPLISHMENTS

Increase sales portfolio by 28% (Total rev $1.4M) since I joined the company in 2014.

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Improved business relationship with Key Accounts by winning their long-term business commitment and contract.

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Developed and set-up sales opportunities for independent sales agents in international markets.

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P HILIPS (Anteryon) Eindhoven, Netherlands A ccount Manager N . America O ct 2008 - A pr 2012

Solely responsible for business development and management of new and existing business sales in the US and Canada specializing in

e merging technologies a nd n iche e ngineering in Optics, Opto-mechanics (lens & lasers), Wafer Optics, Precision Glass and

Substrates.

Managed new leads and identified customers’ needs through frequent business visits throughout the US and Canada.

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Developed weighted business cases to funnel company’s resources and time effectively towards new engineering proposals; several with the sales

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potential worth of $500,000-$1 million projected on a 3-5 years project timeline.

Established communication channels for technical project discussions between Europe and North America.

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Calculated project costs, profit and margins strategies and price quotations for senior management decision-making.

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Supervised project timeline and ensured project planning and organization to meeting crucial project deadlines.

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Managed after-sales support and monitored product quality performance to maintain and sustain good and healthy long-term relationship between

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customers and the company.

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Julia

Hew-

Guest

ACCOMPLISHMENTS

Achieved brand awareness, and product penetration through frequent business visits, long-term relationships, marketing events and new leads

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follow-ups. Sales continued increasing despite economic slowdown in the US; sales from 2010 - 2012 was increased by 25% above designated

target.

Spearheaded ITAR procedures to enter and penetrate into a new market segment – US Government Military & Defense.

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Nurtured and fostered new customer relationships which long-term resulted into new projects opportunities. Turning new leads into initial prototype

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project development. NRE valued between $30,000-$50,000 per project.

Maintained strong customer-care relationship especially key accounts which resulted in yearly average sales growth of $50,000-$100,000. The

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company gained full market share and remained top-ranked suppliers despite yearly product price increments.

P QI EUROPE E U Marketing Manager

s’Hertogenbosch, Netherlands F eb 2005 - O ct 2008

Responsible for planning and implementing European t erritorial c orporate marketing activities targeting to support and increase

European territory sales for PQI a 2nd-tier OEM market leader in storage units and PC hardware manufacturing.

Articulated corporate marketing vision and implemented local strategies and tactics to target different European regions; Western Europe, Eastern

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Europe, Southern Europe, Scandinavia, Baltics and the Balkans.

Executed new product launch, advertising campaigns, roadshows, exhibitions developing PR & media relations for brand awareness through

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marketing campaigns- print and online advertising.

Created Marketing Incentive Programs for the territory as well as developed and implemented target account planning; leveraged “best practices” and

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“programs” with European appeal and approach.

Monitored performance of the European markets, conducted market, competitors and product research, market study and analysis for Product

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Development.

A CCOMPLISHMENTS

Enhanced product and brand recognition with targeted promotions, event management activities and trade shows. PQI brand increased gained market

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share by 80% in certain parts of Europe.

Partnered with local resellers and distributors to re-brand and re-position existing product range of OEM USB and Flash Memory to penetrate into

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different market segments. Overall sales increased by 80% as a result of local advertising and marketing promotions.

Single-handedly organized, planned and managed annual company’s exhibition booths in both Consumer (IFA, Berlin) and Distribution (DISTRII,

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southern Europe and GNT in Scandinavia and Baltic regions) Trade Show Events.

M MG I nternational Purchaser

Oss, Netherlands A ug 2002 - F eb 2005

Responsible for the procurement and supply chain management of medical equipment on both B2B and retail levels for MMG distributing

to national hospitals, care centers, clinics, homecare and out-patients institutions.

Facilitated supply chain process - price negotiations, stock control, stock analysis and logistic planning.

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Maintained positive key relationships and mutual trust partnerships with suppliers.

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A CCOMPLISHMENTS

Organized seamless and proactive purchasing and achieved optimal stock flow rate with flexibility to accommodate unexpected sales forecast.

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Increased company productivity and efficiency by projecting optimum forecasts in collaboration with strong sales forecast analysis and supplier-

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customer relationship.

S TA TRAVEL Kuala Lumpur, Malaysia B usiness Development & PR Executive J an 1998 - M ar 1999

Responsible for the business development, PR promotions, sales and marketing in the student travel industry in Malaysia, promoting new

product awareness (cheap travel rates for students).

L ICT M ALA YSIA Kuala Lumpur, Malaysia S tudent Affair's Officer J un 1997 - J an 1998

Created and implemented a liaison office between the campus management and the students; implementing policies and procedures

various student organizations to improve the welfare of students and maintain a healthy relationship between students and the university.

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Julia

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EDUCATION & AWARDS

B BA (Honors) in Inte rnational Business / Management

NORTHWOOD UNIVERSITY Midland – Michigan, USA

1999 to 2000

N orthwood University - S umma Cum Laude ( Honors)

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June 2000- BBA International Business / Management - GPA 4.0

N orthwood University President's List

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June 2000- Best academic performers in Northwood University. GPA 4.0

N orthwood University President's List

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September 1999- Best academic performers in Northwood University. GPA 3.9

D iploma in Business Communications & Manageme nt - A dvertising, Marketing, PR

LICT Institute of Creative Technology Kuala Lumpur - Kuala Lumpur, Malaysia

1994 to 1997

L imKokWing Institute of Creative Technology Presidentia l Award

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January 1998- Best scholar in Business Studies for 1998

L imKokWing Institute of Creative Technology Industry Award

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January 1998- Special Award for Media Studies

P ROFESSIONAL AFFILIATIONS, TRAINING A ND COMMUNITY ACTIVITIES

C ANADA: King Street Ch urch Worship Team (music) & Children Ministry (Dec. 2012 - current)

I NDONESIA: Living Waters Village, B orneo Short - Term Overseas Missions (Oct - Dec. 2012) Translated and assisted

English the Kalimantan jungles in conjunction with Biblical missions development programs.

E CUADOR: Emanuel Christian School, M acas Short - Term Overseas Missions (May - July. 2012) Assisted in school

teaching English using creative arts for the Summer English programs and Vacation Bible Camps (VBS).

M ALAYSIA: The Body Shop, Trainee (19 96 - 1997) Internship program for Public Relations, Marketing and Advertising in The

Body Shop campaigns in promoting Saving the Environment, Recycling and Fair Trade.

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