Sales Manager
Resume:
Shawnna Harrison
Kingsville, Ontario Canada
**********@*******.***
Skills
• Highly competitive and driven to succeed.
• Goal oriented work ethic.
• Over six years’ experience in business to business sales.
• Proven track record of building, maintaining and growing a large clientele throughout Canada in the Promotional
merchandise industry as well as the advertising sales industry.
• Proficient in cold calling.
• Likability among colleagues and clients.
• Ability to develop presentations and present them to groups at a small and large scale.
• Strong oral and written skills.
• Ability to work independently from a home office.
• Willingness and ability to travel.
• Tech savvy.
• CRM experience
• Proficient in developing marketing strategies to increase sales for one’s business.
• Ability to lead team meetings.
• Extremely determined and hardworking.
• Strong managerial skills ie, staff development and training.
• Over 15 years in Sales
Work Experience
National Account Manager for all of Canada
BDA Inc. Bensussan Deutsch Associates, Inc.
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Kingsville, ON
September 2013 to August 2014
Responsibilities
On a day to day basis, I gathered and managed a large clientele to supply merchandise for all Ford, Catapillar, Kenworth and
Peterbilt dealerships in Canada. (Over 600 dealerships in total.) Along with cold calling, I spent most of my time visiting clients and
selling different products to them based on their wants and needs. This often ended in an “up sell” of items which I would
recommend. I worked closely with different vendors throughout the U.S and Canada to negotiate pricing and product for my
respective clients.
Along with travelling throughout Canada once per month to visit my clients face to face, I also attended many trade shows and
networking events where I was able to promote myself and gain more business.
Accomplishments
During my career with BDA, I helped the company grow within Canada, by achieving higher sales than ever before allowing for a
50% growth from the previous year bringing in over 3 million dollars in sales. Due to my dedication and drive to succeed, I also
received $1000 bonuses each quarter for achieving above and beyond my monthly and annual sales budgets.
After attending BDA’s annual sales meeting, I was proud to see that I was listed 3rd from the top in overall sales in the company,
beating out over 100 sales associates.
In terms of developing the Canadian side for BDA, I also compiled a much needed preferred vendor list of Canadian vendors,
allowing for the process of ordering merchandise run much smoother and less expensive for the client, in turn opening up room for
more products to be purchased.
I have received many accolades both verbal and written from many clients due to my reliable and likable character.
Senior National Account Manager
Blackburn Radio Inc.
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Kingsville, ON
September 2008 to August 2014
Responsibilities
On a day to day basis, my duties were to gather and maintain a large clientele throughout Windsor Essex, and South Western
Ontario by selling air time and web advertisements for clients who want to promote their business. This included cold calling and
managing current clients by creating effective marketing campaigns to fit the clients’ expectations to allow growth in their business,
often resulting in the renewal of annual contracts. Many clients would put on different events based on the marketing campaign I
develop. I would attend these on my spare time in order to show dedication and support.
Accomplishments
After 6 months of working with Blackburn radio, I was promoted to account manager after working alongside the community
relations department selling PSA’s (public service announcements).9 months later, due to my strong sales and leadership skills, I
won Top Sales Person of the year and was promoted to Senior National Sales Manager where in addition to a much larger territory,
I took on an abundance of managerial duties including sales training and hiring. Also, I was the only one chosen on our sales to
team to join the web committee. There, we introduced and developed websites for three separate radio stations.
During my final year with Blackburn radio, I transferred to the Leamington Branch location, where I was placed in a territory that had
a proven track record of low sales. In that short time, I was able to more than triple sales, bringing it from approximately $20,000 to
$68,000 annually.
Education
BA in Communication Studies specializing in Advertising and Marketing
University of Windsor -
Windsor, ON
2004 to 2007
Awards and Accomplishments
• For 9 years I spent almost every waking moment training as a competitive figure skater. During that time, I trained
upwards of 6 hours per day dedicating myself to the sport, all the while completing my education. This dedication allowed
me to perform at the top of my sport and place top three at most competitions, often finishing overall with the Gold. At the
senior level, I received accolades and mentoring from one of figure skating’s ‘world renowned judges, Andrea Derby. I
also won the ability to train in the summer of 1998 with Olympic champions Elvis Stojko, Jeffery Buttle and their national
level coaches and choreographers. At the 1999 Bank of Montreal Sectional Skating Championships, I placed a 13 th overall
beating out hundreds of other skaters at the Junior and Senior level.
• In 2009 I was promoted to National Account Manager where I took on a larger scale of customers throughout South
Western Ontario. I kept this position, growing it exponentially for the remainder of my time with this company.
• In Aug. of 2013, I was recruited out by BDA Inc, and won the role of sole Canadian Account Manager, beating out
numerous other applicants. Since then, I have grown the Canadian business exponentially!
Additional Information
* Over eight years’ experience in Retail Sales and Management, Managing retail stores such as Aldo Shoes, Bikini Village, Bahama
Mamas Tanning Salon and Campus Crew.
* Spent over four years volunteering my time to teach beginners how to ice skate with the Can Skate Ontario Program.
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