Marketing Management

Dynamic, detail oriented and results driven with experience impacting

online content and performance, through superior product and application

knowledge. I have extensive skills in content publishing, eCommerce

marketing and reporting, creative development and social media promotion;

including, expertise in developing consistent brand messaging and

collateral across multiple channels.

Core COMPETENCIES

< Online Merchandising: Strong knowledge of online marketing fundamentals,

content creation/ integration, eCommerce systems, campaign development

and analysis, process improvement and documentation, and content

management systems.

< Project Management: Project management skills with the ability to keep an

eye on the big picture and to focus on key details, drive multiple

stakeholders to meet deadlines, budgeting, and identifying potential

risks.

< Graphic Design: Exceptional ability to build brand aligned graphic design

solutions to fulfill a variety marketing projects. Skilled in

communicating marketing campaign requirements to vendors and

stakeholders. Published photographer, with education in photography,

video editing, and design.

< Computer Skills: Proficient in Microsoft Office (Word, Excel, PowerPoint,

Visio), Adobe Photoshop 5, Illustrator 5, InDesign 5, Acrobat Pro X,

HTML, SQL Queries, CMS, JIRA, SharePoint, Scene7, MOZ, Google Analytics.

Career Snapshot

Employer Role

SanMar, Online Product Merchandising Specialist: Leverage website

Issaquah WA analytics to understand performance and customer interaction

(Nov 2010 - with categories and featured product placement; ensure

Present) merchandising, marketing & promotion deadlines are met; lead and

support execution of website projects/ requests utilizing SQL,

proprietary content management systems (CMS) and project

management, including JIRA and Sharepoint. Make recommendations

and contribute process improvements; including, scope,

timelines, risk assessment, and documentation

Accomplishments: Successfully launched new products about 6

times annually; maintained product information, including copy,

for 1500 active styles; promoted from Website Admin to Online

Product Merchandising Specialist and acting Team Lead;

merchandised SanMar's first retail website, DistrictClothing.com

with 100+ styles; initiated process improvements saving 100+

hours of data entry annually; managed the creation of a 130 page

process manual; provided process training for testers

K2 Sports, Social Media Marketing, Production Artist: Used social media

Seattle WA tools (MOZ, Google Analytics) to monitor, respond and publish

(Jan 2010 - Dec company's social media audience; monitor effective benchmarks

2010) for measuring impact of social media marketing; processed and

part-time published product images for merchandising of Zootsports.com

contractor

Accomplishments: Analyzed and reported the effectiveness of

marketing communications across social networks including

competitor analysis; Produced 800 images for Zoot Sports on a

short deadline.

Colliers Marketing Coordinator/ Graphic Designer: Developed multi-channel

International, marketing campaign strategies; created marketing and promotional

Bellevue WA materials; maintained website content and CRM database

(Jul 2008 - Feb (Salesforce)

2009)

Accomplishments: Developed creative solutions for sales packages

Additional Experiences

Aug 2006 - Jul Commercial Brokers Association, Research Associate

2008 Kirkland, WA

Sept 2005 - Oct Extremely Board, Issaquah, WA Marketing Specialist/ Graphic

2006 Designer

Education Background

Bachelor of Arts; Central Washington University, Ellensburg, WA (2001 -

2004)

Project Management for the Web; School of Visual Concepts, Seattle, WA

(October 2013)

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