Director of Shelf Management

Shelf Management Category Business Analyst Retail Store Management

[pic] Qualifications Profile [pic]

Highly experienced, consumer-centric, and results-oriented professional

offering broad-based background in shelf management, category business

analysis and retail store management; complemented with comprehensive

experience within the mortgage industry.

Adept at developing category business schematics and planograms through

category data analysis; along with the ability to identify business

opportunities at store level and maximize product turns to achieve sales

and profitability goals. Knowledgeable of category management principles,

including shelf management and consumer shopper insights to drive category

and brand growth. Effective at interacting and providing first-rate service

to customers to ensure they obtain high-quality shopping experience.

[pic] Professional Experience [pic]

Northgate Gonzalez Markets, Anaheim, CA

Shelf Management Specialist and Analyst 2009-2015

Assume responsibility in managing equipment ordering along with vendor and

store employee call downs. Establish and solidify business partnerships

with vendor, broker, and manufacture/company employees while executing

private label development. Demonstrate in-depth knowledge of the

traditional and American 1st, 2nd, 3rd, 4th and 5th generation Hispanic

consumers as well as developing lean systems. Leverage excellent skills in

brand building, product positioning, category data analysis, and employee

development. Carry out key tasks such as identifying new Category

Department's itemization and store department placement locations; while

creating, assisting and implementing category business marketing strategy

executions.

Notable Accomplishments:

. Played a key role as co-developer of the company's Shelf Management

Department; as well as the Viva La Salud Grocery Program for Northgate

markets throughout the entire chain.

. Transitioned the process of creating schematics from Microsoft Excel

format to the Apollo program.

. Drove the following key initiatives that aided the company in achieving

overall growth:

> Facilitation of training for new and existing employees

> Development and updating of all category schematics for total store

including grocery/taxable, Hispanic, dairy, deli, frozen, HABA, GM,

liquor, beer, wine, beverages, natural/organic, and check stand

> Maintained and updated category business schematic databases.

> Assistance to buyers by developing and implementing strategies for

category business development/growth

. Offered hands-on support to buyers in identifying category roles and

trends by preparing simplified and advance category business data and

financial detailed reports with category analyzer and Excel spreadsheet.

. Obtained comprehensive experience in new store openings and store

remodels.

. Managed several projects in support with CNG, a joint venture with

Cardenas Markets & Northgate Gonzalez Markets Group that converted the

Pro Ranch Markets to Los Altos Ranch Markets in Arizona, New Mexico, and

Texas.

. Initiated and assisted with the design of past, existing, and new remodel

center store and perimeter store category business layouts that

consistently generated positive results.

. Took part in the development of new display racks and fixtures with one

of the vendor partners they still use today.

Acosta Sales and Marketing Co., Brea, CA

Space Technologist-UWG Account 2007-2009

Held full accountability in one of the fastest growing Hispanic Retail

Markets in Southern California creating mainstream grocery/taxable,

Hispanic grocery/taxable, dairy, deli, frozen, h.a.b.a., g.m., beer, wine,

beverage, and check stand schematics through the Apollo program, category

analyzer, and other reliable data to ensure proper space management and

product placement within all category businesses in center store and store

perimeters. Conducted in-depth category reviews to boost sales, minimize

outs, and generate increase product movement as well as gross profit

dollars/percent. Worked closely with company clients in achieving

principals' shelf objectives by ensuring all new and existing items were on

the shelves on a timely manner.

Notable Accomplishment/s:

. Gained designation as the only non-retailer employee to attend to new

item board meetings.

. Contributed in saving several principals key and high priority

SKU's/items and product lines within several categories business's within

the retailers store from being permanently discontinued.

. Rendered key support for several category business reset projects,

remodels and new store grand openings.

Retail Service Merchandiser Unified Salesman 2005-2007

Took full charge of in-store sales calls; organizing product placement

advertisements and displays, managing and assisting in various resets;

training new and existing team members; merchandising and selling all

products lines to eight Unified store accounts; distributing new and

existing items; and reinstating discontinued items.

Notable Accomplishment/s:

. Initiated the startup and development of two small key retail accounts

with a walk-in introduction.

. Succeeded in obtaining new several product line and new item distribution

within the stores.

. Offered key support for store managers and grocery managers in developing

and utilizing new center store and store perimeter category layouts which

showed significant increases in sales and gross profit gains for the

stores.

Earlier Positions Held:

Rio Ranch Market, San Bernardino, CA

Assistant Store Manager Grocer Manager 2002-2003

. Astute oversight to the front-end operations; generation of grocery

orders; monitoring of all vendor/DSD orders; and

performance of various resets to minimize outs and boost sales while

decreasing back room inventory.

. Organization of new item cuts, grocery crew schedules, and new and

current employees training

Park N' Save, Chino, CA

Key Carrier Night Crew Chief 2000-2002

. Efficient management of the front-end operations; opening and closing

of the store; monitoring and training of new

and current employees; preparation of the grocery order and liquor

orders to minimize outs, increase sales, and

sustain low back room inventory,

. Accomplishment of backup receiver role accountable for maintaining

superior customer service and store conditions.

Top Value and Value +, Long Beach, CA

H.A.B.A. General Merchandise Manager 1999-2000

. Generation of H.A.B.A. / G.M. orders; maximization of impulse and

category sales; monitoring and maintenance of

low backroom inventory; organization of displays; and execution of

numerous H.A.B.A. / G.M. resets to ensure

delivery of excellent customer service and to improve store

conditions

. Hands-on direction to three separate H.A.B.A. / G.M. departments in

three different locations simultaneously, while

supervising several special projects with the H.A.B.A. / G.M. Buyer

Acosta Sales and Marketing Co., Diamond Bar, CA

Dannon Water Team Leader 1997-1999

. Supervision and facilitation of training for a team of four, which

resulted to 72% improvement in Dannon Water

store inventory, while sustaining a 97% display average in the

district

. Efficient handling of extremely high-quality in-store sales calls,

which drove the team as number one district-wide.

Kelly Clark Inc., Diamond Bar, CA

Unified Territory Manager 1997-1998

. Keen preparation and maintenance of store sales calls, sales reports,

and various grocery, H.A.B.A., and GM resets.

. Proficient assignment of tasks and coordination of instructions to co-

workers directly from bosses and Kelley Clark

Inc executives.

Albertsons, Chino, CA

Courtesy Clerk 1995-1998

. Full accountability in bagging groceries, gathering carts, organizing

the back room operations, and assisting liquor

clerk and night crew.

[pic] Additional Experience [pic]

Golden State Energy Finance and General Acceptance Funding Solutions,

Anaheim Hills, CA

Branch Manager and Senior Executive Loan Officer 2004-2005

Facilitated the training of loan officers, appointment setters, and

telemarketers; while managing overall office branch operations. Built and

cultivate new solid foundation for all customers by restructuring their

finances.

Earlier Position Held:

Mortgage Tree Lending/Amstar Mortgage, Montclair, CA

Senior Executive Loan Officer/Telemarketing Manager 2003-2004

[pic] Education [pic]

Coursework in Food Retail Management Program

Concordia University, College of Business and Organizational Leadership,

Saint Paul, MN

Coursework in Food Retail: Cerritos College, Norwalk, CA

General Education Classes: Mt. San Antonio College, San Antonio, CA

GED: Chino Adult School, Chino, CA

[pic] Awards and Honors [pic]

Great Expectation Award Greatest Achievements Award

Golden State Energy Finance and General Acceptance Funding Solutions,

Anaheim Hills, CA

Outstanding Service Award: Kelley Clark Inc., Diamond Bar, CA

[pic] Professional Development [pic]

OSHA Forklift in Store Class Workshops

[pic] Activities [pic]

Salvation Army, Perris, CA

[pic] Technical Acumen [pic]

Microsoft Office Suite (Excel, Word, and PowerPoint) Microsoft Publisher

Apollo Space Planning Program, Spaceman and Prospace Category Analyzer

Retalix IRI Data Spins Data Nielsen Data Spectra Data

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