Marketing Manager

ALLISON KAUFMANN

**** ***** ******, *** **, Chicago, Illinois 60618

Home: 217-***-**** - *******.**********@*****.***

P ROFESSIONAL SUMMARY

Experienced digital marketing manager with comprehensive background in strategic

planning and execution. Successfully drives growth in ROI through innovative,

data-driven campaigns.

SKILLS

SEO/SEM strategy Content development

Social media management Technology roadmapping

Data analysis Email marketing

WORK HISTORY

Digital Marketing Manager

0 7/2011 to Current

JPMorgan Chase & Co. – Chicago, IL

Develop and implement integrated digital marketing campaigns that drive lead

generation through SEO/SEM, email, social media, and web.

Manage the web channel, including successfully implementing four major

redesigns that increased traffic over 150%.

Implement SEO/SEM strategy, including keyword generation, budgeting,

tracking, and performing competitive analysis.

Define KPIs and track methodically to show ROI; adjust campaign strategy as

needed to ensure success.

Use marketing automation software to create a seamless campaign experience

based on user behavior.

Create and implement a technology roadmap that facilitates data-driven

marketing campaigns.

Communicate marketing teams' plans and accomplishments to verify alignment

with senior management objectives.

Direct the training and performance evaluations for marketing staff and

supervise their daily activities.

Communications Associate

07/2008 to 0 6/2011

JPMorgan Chase & Co. – Chicago, IL

Coordinated marketing activities to promote online products and services to

Commercial Banking clients and prospects.

Created online content, including web pages, podcasts and video demos.

Implemented reporting to evaluate content effectiveness and user experience.

Consulted with sales teams to determine projected demand for products and

services.

Preserved brand integrity by monitoring the consistency and quality of marketing

content.

Prepared internal communications and training programs to promote new

products and services.

Worked with third-party vendors to conduct market research studies and

analyzed findings.

Assistant Director, International Engagement, Communications and Protocol

08/2005 to 1 2/2007

University of Illinois – Urbana, IL

Directed the redesign of the Illinois International website and implemented the

site's first content management system.

Created reporting systems for web metrics to help guide digital strategy.

Managed creative design and print runs for all direct mail and promotional

pieces.

Served as the managing editor of the Illinois International Review and created

the Review's first online presence.

Developed and implemented email campaigns and newsletters.

Directed the hiring, training and performance evaluations for staff and

supervised their daily activities.

Designed and managed internship program.

Managed annual departmental budget.

Academic Professional

08/2002 to 0 8/2005

University of Illinois – Urbana, IL

Created website content.

Coordinated direct mail campaigns.

Assisted with marketing events and conferences.

Taught event management classes for university employees.

Tracked departmental budget expenditures.

Served as liaison with third-party vendors and organizations.

E DUCATION

Bachelor of Arts: Music Theory and Marketing

1998

University of Illinois - Champaign-Urbana IL

A CCOMPLISHMENTS

Recipient of a Fulbright International Education Administration Program Scholarship

in 2007.

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