Marketing Manager

ALEXANDRO ROMEO

*** **** ****** **** *******, NY 11704

**************@*****.*** 631-***-****

CRM MARKETING EXPERT

DIGITAL MARKETING, PRODUCT DEVELOPMENT, DATABASE MANAGEMENT

EXECUTIVE SUMMARY

Dynamic and results-driven CRM Marketing Expert with extensive experience leading marketing and communications strategies across

multiple digital platforms. Innovator of specialized database marketing project management system. Proven track record of success shaping

and launching campaigns that quickly achieve revenue growth and dominate ultra-competitive marketplaces. Pioneer of transformational

marketing and sales plans that garner instant results increase company visibility, focus brand messaging, and turnaround underperforming

prospecting metrics. Leverages strong analytical, collaborative, and decisive leadership to capitalize on market opportunities. History of

launching media campaigns that generate substantial impressions and customer engagement across large-scale enterprises. Fluent in

English, Spanish, and Italian.

Areas of Expertise

Strategic Planning – Marketing Campaign Development – Retention Marketing – Business Development – Messaging & Branding

Contract Negotiations – Relationship Management – Marketplace Visibility & Positioning – Communications – Project Management

Vendor & Agency Relations – Strategic Partnerships – Promotional Copy – Email Marketing & Deliverability – Team-Building & Coaching

PROFESSIONAL EXPERIENCE

INTEGRATED EMAIL MARKETING SYSTEM – New York, NY 2014 TO PRESENT

Web Based Email Marketing Project Management Design Development Workflow System

OWNER – CHIEF PRODUCT OFFICER

Authored the design of the Email Marketing Collaborator system, the first specialized email marketing project management tool. Currently

managing the development of the EMC system.

WORLD WRESTLING ENTERTAINMENT – Stamford, CT 2012 TO 2014

Integrated media organization and industry leader in global entertainment, offering programming across 145 countries and 30 languages.

SENIOR MANAGER – CONSUMER DATABASE MARKETING

Direct development and implementation of comprehensive internal and partner-based digital campaigns, collaborating with CMO and

Senior Vice President of Marketing on all long-term strategy. Orchestrate relations with partner, service providers and vendor network as

first point of contact. Author and initiate all campaign collateral, managing copywriting, editing, and coding of material as required.

Oversee design and execution of multivariate testing across multiple campaign platforms, as well as analytics reporting for platform

metrics. Analyze established programs to identify areas of improvement needed to optimize delivery, performance and enhanced user

experience. Lead extensive negotiations for departmental contracts.

• Enhanced user experience while improving ease of registration and opt-in procedures by pioneering re-launch of website registration

process and dynamic user profile pages.

• Ensured consumer experience aligned with communication strategies by designing real-time, multitouch-point communication series

focused on unique user scenarios.

• Drove reactivation of dormant users through execution of ongoing reactivation campaigns, successfully increasing engagement metrics

while lowering costs and increasing retention.

• Increased visibility of entertainment value across multiple assets by creating innovative digital program that reduced singularly focused

communication strategies.

• Engaged active users to complete profile data and user preferences through implementation of incentive program, ensuring user

satisfaction regarding communications expectations, frequency, and content.

HOUSE PARTY, INC. – Irvington, NY 2010 TO 2012

Experiential marketing enterprise enabling hands-on interaction between consumers and key brands.

DIGITAL MARKETING MANAGER

Managed all internal campaign development and extraction functions, implementing key strategies for strengthening planning, scheduling,

and deployment of monthly digital campaigns and 3M+ weekly messages. Designed and authored introductory touch-point communication

plan, as well as directing comprehensive marketing campaigns for client roster. Engaged as subject-matter expert in advising multiple

business segments on digitsl-marketing protocols and best practices. Monitored tracking of all campaign results, marketing performance,

and database-insight reporting. Facilitated multivariate testing and strengthened both brand reputations and overall performance. Directed

daily operations for four-member marketing team.

• Reduced monthly marketing costs by 33% by standardizing reporting structure for internal database, enabling creation of targeted

behavioral segments.

• Drove conversion rates 21% and overall engagement 9% while minimizing development time 50% through initiation of standardized

digital production processes.

• Increased engagement rates by 3% by facilitating performance testing needed to strengthen all creative materials and enhance user

experience.

• Successfully ensured achievement of comprehensive corporate authentication and whitelisting protocols by championing new ESP

model through collaboration with internal development team for email marketing practices.

PUBLISHERS CLEARING HOUSE – Port Washington, NY 2008 TO 2010

Multichannel direct marketer of value-based merchandise, magazines, promotional offers, and digital entertainment.

MANAGER OF ONLINE PRODUCTION & COMPLIANCE [2008 TO 2010]

Quickly promoted to identify strategies for optimizing marketing-campaign outreach efforts, driving brand reputation to ensure delivery of

100M+ monthly messages. Monitored both acquisition-source and lead-generation activities to achieve unilateral CAN SPAM compliance

across all marketing operations. Interfaced with UnsubCentral to centralize encrypt- and secure-suppression files in order to proactively

minimize potential for security breaches. Oversaw comprehensive technical infrastructure, including monitoring of IPs, sender domains,

and communication receipts. Fostered key partnership with brand-protection agencies to identify and eliminate fraudulent sender domains.

Co-managed 19-member operational team in executing all digital-marketing campaigns.

• Generated $10K in daily sales while driving conversion rate 11% from non-buyers to buyers through implementation of touchpoint

campaign targeting prospective buyer segments.

• Achieved 99% delivery rate across highest legitimate, branded commercial domestic senders by tracking and strengthening 28 unique

sender IPs.

• Maintained optimal sender status through development of third-party regulatory screening process adopted for all partners and affiliates.

• Drove delivery rate from 92% to 96.5% while growing prospect conversions from 8% to 9% by moving unsubscribe links to top of all

customer-prospecting emails.

• Reduced overall cost and prospecting efforts from 10 contacts to seven by developing proprietary spam-complaint rate report through

extensive collaboration with technical teams and eDialog ESP.

EMAIL MARKETING MANAGER [2008]

Led email-marketing activities vital to driving conversion of prospects into customers. Instituted new best practices for email prospecting

through partnership with internal creative teams. Analyzed extensive ESP heat maps to identify audience preferences and drive consumer

engagement. Orchestrated weekly meetings with acquisitions team to determine optimal sourcing techniques needed to increase conversion

rates and ensure long-term business growth. Generated quarterly projection reports and communicated weekly campaign results to key

stakeholders.

• Substantially enhanced prospecting efforts and increased conversion rates by identifying highly reactive customer groups through

analysis of daily segment-source reports.

• Increased ROI for targeted marketing efforts by executing detailed analysis of prospect database for ESP, effectively strengthening all

ongoing email-marketing strategies.

ADDITIONAL PROFESSIONAL EXPERIENCE

EMAIL MARKETING MANAGER – IDESKTOPMEDIA/LEADREV – Woodmere, NY

EMAIL DELIVERY ANALYST – IDESKTOPMEDIA/LEADREV – Woodmere, NY

EDUCATION

BACHELOR OF ARTS IN SPANISH LANGUAGE – MOLLOY COLLEGE – Rockville Center, NY

DIGITAL MEDIA MARKETING CERTIFICATION – NYU – New York, NY

TECHNOLOGY PORTFOLIO

HTML, FTP, Stormpost, Puresend, Exact Target, Lyris, eDialog, Cheetahmail, Inbox Monitor

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