Management Sales
Resume:
Karen Bachmann
Cell: 253-***-**** Email: aco2v5@r.postjobfree.com
Sr. Management Digital Marketing Talent & Account Management
Key Objective
I am seeking a position where I can utilize my strong lead-by-example leadership in a Sr. Level Management role
sharing my experiences ranging from start-up technology services companies to large scale Services Companies. I
have expertise in building departments and teams around customer success in a digital mobile marketing segment and
customer success management. My focal point has been constructing very strategic Account Management teams
focusing on sales in SaaS products lines and Digital Marketing that include direct management of – all aspects digital
marketing, social media, SEO, email, chat, call centers, and multi-channel avenues of business development
Professional Experience
Universal Auto Group – Tacoma, WA October 2013 – Current
Director Operations Project and Process Management Consulting Role
Automotive Dealer Group in the Pacific Northwest
Tacoma Dodge Chrysler Jeep Ram FIAT of Tacoma Nissan of Tacoma Auburn Chevrolet
Enumclaw Dodge Chrysler Jeep Ram
• Directing process improvements in key digital marketing programs, lead generation and the consumer
lifecycle within the dealerships major profit center; this has resulted in key spikes in sales revenue and retention
of customers.
• Updating and managing Organic SEO, Meta-tags, PPC and working on solid landing pages for the five
dealerships. Website and mobile improvements were successful with online marketing views for automotive
dealers through organic relevancy.
• CRM updates and key projects that will better improve the Business Developments Centers process with
leads.
• Strategically built the dealership website with a strong focus on digital Marketing through SEO and Paid
Search marketing efforts. Quickly lead generation jumped from about 350 per month to well over 800+ per
month in just one store.
• Collectively changed process to consumer lifecycle through social media, Facebook, email marketing
campaigns. ROI is now successful with Business Development participation it is seeing 65% new owners
coming into the Service Department in two short months.
• Expertise in Focus areas: Business Development Centers (call center management), Sales and Service created
changes in process flow that keeps costs down and sales opportunities flowing.
• Vendor relations with key SaaS products and services that can assist in driving traffic to the dealership
AutoTrader.com – Atlanta, GA December 2013 – April 2014
Implementation Manager
Trade In-Market Place Implementation Management, 3rd party evaluation tool for automotive trade-in values; product
is sold to Automotive Dealerships across the United States.
• Direct management of product implementation, scheduling, product training and education to automotive
personnel; working with Dealer Principals, General Managers and key personnel
• Analytic reporting and creating direct performance reports on the products achievements within the
Dealership, accessing performance and guiding retention efforts for a stable but growing territory
• Account Management for product sales, retention, built solid sales infiltration with multi brand dealers and
increased customer satisfaction through high retention goals achieved
• Assigned territory of Washington, Oregon, Idaho, Montana and Wyoming
Travelling well over 100,000 miles throughout the United States in 4 months
CDK Global – Seattle, WA June 2007 - December 2013
Manager, Digital Marketing Strategies
CDK Global does all aspects of digital marketing for Major OEM Automotive Companies and Automotive dealerships
across the US and internationally; originally known as The Cobalt Group.
• Driving and managing account management teams; managing a department of 200+
• Collectively and strategically working on Digital Marketing product management with the Company's major
client; General Motors, Ford Motor Co, VW, BMW and several other key OEM’s. Key accounts relationships in
the United States and Globally.
• Driving relationships with industry partners aimed at increasing CDK’s revenue through collaborative go to
digital marketing efforts with major automotive OEM brands and Automotive dealerships across the United
States
• Account management being key area of focus for 4,300 GM Dealerships, all through CDK’s key product line
of SEO, Paid Search, Email Marketing, Reputation management, and Social Media. All of this through the true
power of Inbound Marketing with the right SEO methods raised searches by 78% vs. dealers that only had a
website and not the assistance of the team.
• Talent management of the largest group of Account Executives in the company at 200+ people.
• Customer success through sales/retention management efforts aimed at maintaining and expanding CDK’s
brands and OEM relationships through implementation of automotive technology that will enhance dealership
performance in all key profit centers
• Directly managing teams working in Social Media campaigns, utilizing Twitter, Facebook, Vine, Tumbler,
Instagram, Google+ and Snapchat features to progress Dealerships into social media.
• IT Support management; working on issues on websites, inventory, social media and other technical bugs.
Escalation support with solid resolution to issues brought to us by our Automotive dealers and Customers; GM,
Ford, Hyundai, KIA and VW.
Korum Automotive Group - Puyallup, WA November 2007 – June 2008
Sr. Communications Manager
Korum is a large automotive dealership in the Pacific Northwest focusing working with 5 major OEM Brands; this role
is based on being Consulting Manager for the 5 Store Dealership.
• Directed Customer Success team and Internet Sales management team (7 Customer Success team members
and 2 Sr. Internet Managers)
• Created the Consumer lifecycle for the Dealership from a Service Department
• Increased return customer retention in Service by 85% on first time visitors after a sale
• ROI reporting and Analytics
• Directly pulled together key Digital Marketing initiatives and all marketing aspects to focus on digital and
mobile
• Social Media campaigns through Facebook, Google+, and Twitter to further the Dealerships impact within the
community.
Successfully brought my expertise, technology and digital marketing skills to this dealership to increase overall
Dealership traffic through the website and showroom floor visitors that equaled in raising sales from 20 sales from the
Internet department to 75 sales very quickly in just a few months
Sound Ford – Renton, WA October 2003 – November 2007
Director of Business Development Digital Marketing
Sound Ford is a large volume Automotive Dealership in the Pacific Northwest
• Built a startup department for Ford Motor Company; within this new department I created a Customer
Lifecycle to drive retention and sales growth. Devised and executed winning strategies that focused on
keeping customers successfully returning and purchasing vehicles by providing relevant and scalable business
solutions that grew within the Dealerships organization and key profit centers.
• Programs designed to engage, increase collaboration and strengthen partnerships.
• Developed and hired an exceptional team of professionals with a true vision to enhance the customer
experience, grow accounts and actively participate in evolving how we do business.
• Enhanced all aspects of Digital Marketing to drive more customers to not only the website for the dealership
but to bring them into the dealership!
• Produced key ROI reporting and Analytics to tell the successful story to key Dealership Sr. management
• Consulted Dealership’s 12 other stores on building Business Development Centers; Sr. level management ( 12
direct Sr. Level Management reports)
I shared my strong sense of being Program Director and strategist that brought in critical projects and programs within
targeted timelines; Hired and trained key personnel that designed this startup department to be awarded one of the Top
10 Business Development Centers for Ford Motor Company
Contact this candidate