Management Sales

Karen Bachmann

Cell: 253-***-**** Email: *********@*******.***

Sr. Management Digital Marketing Talent & Account Management

Key Objective

I am seeking a position where I can utilize my strong lead-by-example leadership in a Sr. Level Management role

sharing my experiences ranging from start-up technology services companies to large scale Services Companies. I

have expertise in building departments and teams around customer success in a digital mobile marketing segment and

customer success management. My focal point has been constructing very strategic Account Management teams

focusing on sales in SaaS products lines and Digital Marketing that include direct management of – all aspects digital

marketing, social media, SEO, email, chat, call centers, and multi-channel avenues of business development

Professional Experience

Universal Auto Group – Tacoma, WA October 2013 – Current

Director Operations Project and Process Management Consulting Role

Automotive Dealer Group in the Pacific Northwest

Tacoma Dodge Chrysler Jeep Ram FIAT of Tacoma Nissan of Tacoma Auburn Chevrolet

Enumclaw Dodge Chrysler Jeep Ram

• Directing process improvements in key digital marketing programs, lead generation and the consumer

lifecycle within the dealerships major profit center; this has resulted in key spikes in sales revenue and retention

of customers.

• Updating and managing Organic SEO, Meta-tags, PPC and working on solid landing pages for the five

dealerships. Website and mobile improvements were successful with online marketing views for automotive

dealers through organic relevancy.

• CRM updates and key projects that will better improve the Business Developments Centers process with

leads.

• Strategically built the dealership website with a strong focus on digital Marketing through SEO and Paid

Search marketing efforts. Quickly lead generation jumped from about 350 per month to well over 800+ per

month in just one store.

• Collectively changed process to consumer lifecycle through social media, Facebook, email marketing

campaigns. ROI is now successful with Business Development participation it is seeing 65% new owners

coming into the Service Department in two short months.

• Expertise in Focus areas: Business Development Centers (call center management), Sales and Service created

changes in process flow that keeps costs down and sales opportunities flowing.

• Vendor relations with key SaaS products and services that can assist in driving traffic to the dealership

AutoTrader.com – Atlanta, GA December 2013 – April 2014

Implementation Manager

Trade In-Market Place Implementation Management, 3rd party evaluation tool for automotive trade-in values; product

is sold to Automotive Dealerships across the United States.

• Direct management of product implementation, scheduling, product training and education to automotive

personnel; working with Dealer Principals, General Managers and key personnel

• Analytic reporting and creating direct performance reports on the products achievements within the

Dealership, accessing performance and guiding retention efforts for a stable but growing territory

• Account Management for product sales, retention, built solid sales infiltration with multi brand dealers and

increased customer satisfaction through high retention goals achieved

• Assigned territory of Washington, Oregon, Idaho, Montana and Wyoming

Travelling well over 100,000 miles throughout the United States in 4 months

CDK Global – Seattle, WA June 2007 - December 2013

Manager, Digital Marketing Strategies

CDK Global does all aspects of digital marketing for Major OEM Automotive Companies and Automotive dealerships

across the US and internationally; originally known as The Cobalt Group.

• Driving and managing account management teams; managing a department of 200+

• Collectively and strategically working on Digital Marketing product management with the Company's major

client; General Motors, Ford Motor Co, VW, BMW and several other key OEM’s. Key accounts relationships in

the United States and Globally.

• Driving relationships with industry partners aimed at increasing CDK’s revenue through collaborative go to

digital marketing efforts with major automotive OEM brands and Automotive dealerships across the United

States

• Account management being key area of focus for 4,300 GM Dealerships, all through CDK’s key product line

of SEO, Paid Search, Email Marketing, Reputation management, and Social Media. All of this through the true

power of Inbound Marketing with the right SEO methods raised searches by 78% vs. dealers that only had a

website and not the assistance of the team.

• Talent management of the largest group of Account Executives in the company at 200+ people.

• Customer success through sales/retention management efforts aimed at maintaining and expanding CDK’s

brands and OEM relationships through implementation of automotive technology that will enhance dealership

performance in all key profit centers

• Directly managing teams working in Social Media campaigns, utilizing Twitter, Facebook, Vine, Tumbler,

Instagram, Google+ and Snapchat features to progress Dealerships into social media.

• IT Support management; working on issues on websites, inventory, social media and other technical bugs.

Escalation support with solid resolution to issues brought to us by our Automotive dealers and Customers; GM,

Ford, Hyundai, KIA and VW.

Korum Automotive Group - Puyallup, WA November 2007 – June 2008

Sr. Communications Manager

Korum is a large automotive dealership in the Pacific Northwest focusing working with 5 major OEM Brands; this role

is based on being Consulting Manager for the 5 Store Dealership.

• Directed Customer Success team and Internet Sales management team (7 Customer Success team members

and 2 Sr. Internet Managers)

• Created the Consumer lifecycle for the Dealership from a Service Department

• Increased return customer retention in Service by 85% on first time visitors after a sale

• ROI reporting and Analytics

• Directly pulled together key Digital Marketing initiatives and all marketing aspects to focus on digital and

mobile

• Social Media campaigns through Facebook, Google+, and Twitter to further the Dealerships impact within the

community.

Successfully brought my expertise, technology and digital marketing skills to this dealership to increase overall

Dealership traffic through the website and showroom floor visitors that equaled in raising sales from 20 sales from the

Internet department to 75 sales very quickly in just a few months

Sound Ford – Renton, WA October 2003 – November 2007

Director of Business Development Digital Marketing

Sound Ford is a large volume Automotive Dealership in the Pacific Northwest

• Built a startup department for Ford Motor Company; within this new department I created a Customer

Lifecycle to drive retention and sales growth. Devised and executed winning strategies that focused on

keeping customers successfully returning and purchasing vehicles by providing relevant and scalable business

solutions that grew within the Dealerships organization and key profit centers.

• Programs designed to engage, increase collaboration and strengthen partnerships.

• Developed and hired an exceptional team of professionals with a true vision to enhance the customer

experience, grow accounts and actively participate in evolving how we do business.

• Enhanced all aspects of Digital Marketing to drive more customers to not only the website for the dealership

but to bring them into the dealership!

• Produced key ROI reporting and Analytics to tell the successful story to key Dealership Sr. management

• Consulted Dealership’s 12 other stores on building Business Development Centers; Sr. level management ( 12

direct Sr. Level Management reports)

I shared my strong sense of being Program Director and strategist that brought in critical projects and programs within

targeted timelines; Hired and trained key personnel that designed this startup department to be awarded one of the Top

10 Business Development Centers for Ford Motor Company

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