Sales Manager

STEPHEN M. NEJA

Mobile: 479-***-**** ** Neffwood

Lane

******@*****.*** Bella Vista, AR

72715

DIRECTOR OF SALES

Consumer Packaged Goods ? Apparel ? Mass Market and Sporting Goods

Distribution Channels

Customer-focused National Account executive with 20 years of increasing

responsibility in corporate merchandising. Developed profitable business

with retailers including Walmart, Target, Kmart, Canadian Tire, Meijer,

Dick's Sporting Goods, The Sports Authority, Bass Pro Shops, Cabela's,

Academy, Big 5, Gander Mountain, Sportsman's Warehouse, Walgreens and

Kroger. Analytical thinker, problem solver with outstanding communication

skills and a personal dedication to performance excellence. Earned respect

throughout Walmart and National Account buying teams as a trusted business

partner.

CORE QUALIFITCATIONS

Sales & Marketing Merchandising

Departmental Supplier of the Year Acquire and Develop Licenses

Distribution Expansion Strategic

Business Planning Brand Marketing/Management Product

Development Recruiting/Training

Multiple Departments/Buyers Key Customer Relationships

Retail Link and Edifice

Broker Management

PROFESSIONAL EXPERIENCE

Bell Automotive Products, Scottsdale, AZ

2009- 2014

Director of Sales and Walmart Team Leader

Effectively led and executed every element of the sales process for

Walmart. Within a year took over responsibility for Target, Sears Holdings,

Canadian Tire and the Military. Primary contact and developer of all

relationships throughout these accounts. Responsible and worked with team

for forecasting, product development and assortments, inventory management

and merchandising opportunities.

. Achieved sales which were over budget each year including gains at

Walmart of 12%, 16% and 22%.

. Sales at Target 44% over budget and Canadian Tire 35% over budget for

first 3 quarters of 2014.

. Turned a troubled relationship with Walmart into a very strong

relationship which is built on trust.

. Expanded and opened up soft categories within Walmart new to Bell.

. Opened and developed profitable business Walmart.com as well as

initiating business with Walmart Canada.

First Texas Products, El Paso, TX

2007-2009

Director of Sales, Mass & Sporting Goods

Effectively executed and managed every element of the sales process for

Walmart and National Sporting Goods accounts. Primary contact and developer

of business relationships with all customers. Responsible for all

forecasts, product development, product assortments, inventory management

and merchandising opportunities.

. Achieved sales increase of 52% in National Sporting Goods accounts

including 92% at Dick's Sporting Goods, 74% at Bass Pro Shops, 71% at

Academy and 42% at Cabela's.

. Designed and implemented highly profitable sales promotions including

a holiday pallet program which rescued the Walmart business.

. Increased bottom line profits by successfully converting Cabela's,

Bass Pro Shop, and Gander Mountain to house accounts.

Outdoor Cap Company, Inc., Bentonville, AR

2000-2007

National Accounts Manager

Led all sales and account management efforts for Walmart, managed business

throughout four different departments as well as the primary contact for 5

buyers. Collaborated strategic plans with Walmart merchandising teams as

well as Outdoor Cap upper management. Was instrumental in all aspects of

product development, product assortments and product design.

. Increased Walmart business beyond projections to over 35% within the

first two years.

. Designed, developed and implemented a National College Program that

was first tested, then implemented chain wide and was picked as the

VPI item by the Vice President of Merchandising.

. Facilitated menswear programs which led to the departmental supplier

of the year.

. Developed Outdoor Cap into the major supplier in their category.

. Introduced and established profitable business in two new departments,

women's and boys.

Wisconsin Pharmacal Company, Jackson, WI

1995-2000

National Sales Manager

Was hired as a sales manager to call on the drug and grocery store market.

After two years, was promoted to National Sales Manager of Sporting Goods,

developed and managed sales to box chains, mass merchant distributors and

dealers throughout the country. Initiated sales programs, forecasts,

training and management of independent rep network.

. Increased territory sales by over 100% within first two years.

. Successfully expanded store doors by opening new retailers including

The Sports Authority, Walgreens, Kroger and Venture.

Chris Development Corporation, West Bend, WI

1986-1988

Sales and Marketing Manager

Managed pro shop accounts as well as entire tennis professional

staff. Designed and introduced a pro program which successfully expanded

product distribution and availability. Created and implemented sales and

rebate programs for teaching professionals which assisted in opening up pro

shops and established dealer base.

. Increased national sales by 300%.

. Increased tennis professional staff from 70 to 325 pros nationwide.

Kettle Moraine Racquet and Fitness Club, Germantown, WI

1984-1986 and 1989-1994

Manager and Head Tennis Professional

Started as an associate tennis professional. Advanced into the position of

Head Tennis Professional and was later appointed as the Manager and Head

Tennis Professional. Designed and directed entire tennis program to include

memberships, lessons, leagues, social events, tournaments and staffing.

. Increased membership by 30%.

. Assisted a number of juniors to obtaining state and national ratings.

EDUCATION

University of Wisconsin - Milwaukee

BS in Business Administration with a Major in Marketing

ADDITIONAL INFORMATION

I belong to a close knit family and try to live by the core values my

parents instilled in me. I am married and have three children. I thrive on

competition in every aspect of my life. I have always enjoyed and continue

to enjoy the challenge of competing in many sports as well as teaching and

coaching. I keep active in the community by coaching kids and

participating in local fund raising events. I enjoy traveling and spending

time outdoors, especially around water.

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