Senior Product Manager / Business Architect

Gerardo G. Hernandez,

**** ** *** ***, ***** FL *3178

Phone: +1-786-***-**** - ****************@*****.***

SENIOR PRODUCT MANAGER / BUSINESS ARCHITECT

EXPERT IN COMBINING INTEGRATED BUSINESS INTELLIGENCE AND STRATEGIC MANAGEMENT

Internationally self-driven, highly motivated and passionate expert with over 15 years of experience in the IT industry and

business world. Proven experience working with Global Customers, Partners, Suppliers and Vendors in providing fundamental

integrated data analysis to generate and drive effective strategic and tactical business decisions to key stakeholders in the US,

Europe, Latin America and Brazil.

Highly intuitive and creative, brings structured, innovative and unique solutions to complex scenarios in diverse types of

industries such as Retail, Wholesale, IT, Financial Services, Government, Education, Industrial and Consumer Electronics;

Excellent communication skills in English, Spanish and Brazilian Portuguese.

Recognized ability to develop long and short-term business architecture strategies and methodologies to meet challenging

business needs. Passionate in the research, development and evaluation of emergent technologies, products and/or services

that drive innovation, always with focus in increasing business value to stakeholders.

CORE COMPETENCIES

Strategic Business Planning Driving Innovation Solution Selling

Software Development Life Cycle Visionary Leadership General Management

Mobile Financial Products & Services Management P&L Management

Services Accomplished Spokesperson Strategic Alliances

Industry and Market Trends

Recognition

WORK EXPERIENCE

Atavico International Inc., Miami, Florida

Product Manager / Business Architect (2001- Present)

Led with a hands-on leadership style a successful cross-functional and technical team of up to 40 employees, contractors on

and off shore developers in four different countries with three different companies simultaneously to assess, plan, execute

and implement complex integrated business solution.

Selected Accomplishments:

• Created a DW/BI solution for an US-based E-Commerce channel with 125,000 sku’s and more 100 million registers

that resulted in increasing by 700% the customer client’s base and 10 times their revenue in 18 months.

• Developed an e-payment mobile service application (ETL, OLTP, ISO8583) for a major US telecom industry,

enabling coverage of 300,000 retail locations (POS) and over 7500 agents/distributors.

• Implemented Social Media campaigns for a top-notch European Consumer Electronic (CE) company; Targeting the

LATAM markets and participating among the top 40 CE Companies in Facebook 2011 global ranking.

Asbis Enterprises PLC- Limassol, Cyprus.

Managing Director Latin America Region - Prestigio America/Miami (Sep 2013 – Present)

Responsible for creating and executing new, innovative business models and Go-to-Market strategies for Brazil, Mexico and

Colombia, including industrialization of the PRESTIGIO PC-Tablets and Smartphones line of Connected Devices in Brazil.

Selected Accomplishments:

• Established strategic alliances with major key players such as Intel, Microsoft, Foxconn, Avast and Qualcomm,

securing them as partners in local production (Brazil) and commercial partnerships in Brazil, Mexico and Colombia.

• Negotiated and successfully placed the Prestigio line of PC-Tablets in the fourth largest Brazilian retailer.

• Successfully implemented the initial industrial and regulatory mandates of the Brazilian regulations for local SKD

production.

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Gerardo G. Hernandez

Asbis Enterprises PLC- Limassol, Cyprus.

Managing Director LATAM – CANYON / Miami (Jan, 2010 – Dec, 2013)

Responsible for the introduction and expansion of the CANYON brand/line of PC accessories in the LATAM region,

comprising market and consumer segmentation, product portfolio selection, pricing and P&L policies and negotiations with

major retailers throughout LATAM; Successfully created and executed major traditional and digital online marketing

campaigns.

Selected Accomplishments:

• Successfully negotiated and placed the Canyon brand/line throughout key LATAM and Brazil retailers, such as

Carrefour, Falabella, Casa Paris, Musimundo, Bodega Aurrera (Walmart Group), Liverpool, Office Max, Kalunga,

COSTCO, La Favorita, Casa Japon, iStore, and Coppel.

• Negotiated distribution contracts with top Latin American wholesalers such as AVNET and Ingram-Micro, enabling

a full coverage for the countries where they operate from 0 to 16 countries in 24 months. (Argentina, Brazil,

México, Colombia, Chile, Venezuela, Ecuador, etc.)

• Set up and managed a complete logistical and re-distribution operation through Miami from Far East suppliers into

LATAM countries (Central America and the Caribbean).

Strategic Information Network Inc., Caracas, Venezuela.

ETL Developer / Business Intelligence/ Project Manager (Jan 1991- Dec 2000)

Responsible for successfully creating and directing a software development and consulting services organization,

implementing software development standards and methodologies for top-notch consumer and financial players in strategic

alliances with global key software and hardware solution providers.

Selected Accomplishments:

• Designed and developed end-user Business Intelligence presentation layer (dashboard/scorecard, cubes, KPI s,

reports, etc.) and visual presentation objects (graphs, charts, etc.) for a key governmental strategic planning

organization with the aim of control of over 250+ state owned companies.

• Strategic alliances as Premium Partner with IBM, Microsoft, Lotus, Oracle, Software AG, Informix.

• Executed successfully more than 80 consulting projects of integration (ETL, DW, BI) of financial information and

services with client’s (Price Waterhouse, Mobil, British Petroleum, Warner Lambert, Bristol Meyer, Merck Sharp &

Dome, ABB Brown Asea, Owens Illinois, Seagrams, Parmalat, Johnson & Son, Lafarge, Mercantil Bank, Exterior

Bank, Citibank, Caracas Bank, etc.) accounting systems based on JD Edwards, Baan, Oracle, Platinum, SAFE and

SAP platforms.

EDUCATION

MSE in Information Technologies Mgmt. Universidad Simon Bolivar, Caracas, Venezuela TBC

BS in Computer Science Universidad Simon Bolivar, Caracas, Venezuela 1987

CERTIFICATIONS

Microsoft Certified Solution Developer MCSD Certified 2001

Microsoft Certified Database Administrator MCDBA Certified 2001

Microsoft Certified Professional MCP Certified 2001

SKILLS

EMV, NFC, Mobile Financial Services, Payment Industry, M-POS, Payment as Services (PaaS), Retailer,

Program/Project Mgmt., Project Development, Software as a service (SaaS), Data Warehousing (DW), Business

Intelligence (BI), Software Architect (SA), Business Architect (BA), Service Oriented Architecture (SOA), Software

Development Life Cycle (SDLC) (Waterfall Model, Prototype Model, RAD, Agile, Scrum, Kanban), Virtual teams,

Outsourcing, Team leadership,, Startups, Business Development, Data Stewardship, Software Architect,

References and other skills/projects/tools upon request.

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Gerardo G. Hernandez

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Gerardo G. Hernandez

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