Director Management
Resume:
MARTIN
E.
SUSZ
M:
***-
***-
18
Withington
Rd.
Scarsdale,
NY
10583
*****.****@*****.***
www.linkedin.com/pub/martin-
susz
CAREER
SUMMARY
Marketing
and
advertising
leader
with
a
proven
track
record
of
growing
clients’
and
agency’s
business,
developing
strong
and
sustainable
client
relationships,
and
highly
effective
internal
agency
teams.
Entrepreneur
who
helped
found
one
of
the
most
successful
consumer
healthcare
advertising
agencies
in
New
York.
•
Deep
experience
in
a
diversity
of
categories
including
technology,
CPG,
and
healthcare.
•
Media
agnostic
with
experience
in
digital,
integrated
and
traditional
channels.
•
Trusted
advisor
to
C-
suite
decision
makers,
who
removes
obstacles
and
makes
things
happen.
•
Strategic
thinker
and
creative
problem
solver
who
clients
and
creative
partners
view
as
a
strong
advocate
who
•
consistently
adds
value.
Passionate
about
the
creative
process….
identifying,
selling
and
preserving
big
creative
ideas
that
help
grow
•
brands
and
business.
Excels
at
identifying
and
training
highly
effective
talent
and
forming
high
performance
interdisciplinary
teams.
•
Received
Euro
RSCG
“STAR”
award
for
collaborative
entrepreneurial
style
in
helping
grow
integrated
marketing
•
services
across
the
company
globally.
PROFESSIONAL
EXPERIENCE
Havas
Worldwide
New
York
1999-
Present
• A
founder
and
Managing
Director
of
Havas
Tonic,
a
$50+
Million/150+
person
fully
integrated
consumer
health
&
wellness
agency
within
Havas
New
York.
Tonic
helped
keep
New
York
office
afloat
during
financially
trying
2005-
2010
period
generating
over
one-
third
of
agency
annual
revenue
and
profit.
• Director
of
Client
Service
and
Member
of
New
York
Leadership
Team
who
lead
redefinition
of
account
management
roles
&
responsibilities
across
the
department
and
drove
compliance
of
annual
evaluation
process
and
talent
reviews.
• Global
Brand
Director
Bayer
Consumer
Care
(formerly
Merck
Consumer
Care
and
Schering-
Plough
Consumer
Healthcare).
Global
account
management
lead
for
12+
years.
Tripled
agency
revenue
during
that
time
with
consistent
+
20%
EBIT
contribution.
Won
digital
AOR
responsibility
for
consumer
portfolio.
Responsible
for
integrated
marketing
communications
efforts
that
helped
Claritin,
Dr.
Scholl’s,
Coppertone
and
Lotrimin
and
Coricidin
achieve/maintain
#1
positions
in
their
respective
competitive
categories.
• Managing
Director
responsible
for
Sanofi
diabetes
assignments
(Lantus
&
Apidra).
• Lead
efforts
to
win
key
assignments
from
Bausch
+
Lomb
(Biotrue
contact
lens
solution),
Danone
(Nutrimom)
and
asked
to
lead
effort
to
win
back
French’s
Food
Company
which
was
successful.
• Part
of
global
pitch
team,
which
won
the
worldwide
Reckitt
Benckiser
account.
Responsible
for
the
North
American
business
(6+
years)…Brands
included
Woolite,
Air
Wick,
Finish,
Spray’n
Wash,
Jet
Dry,
Cepacol,
French’s
Mustard
and
Frank’s
Red
Hot
Sauce.
• Global
Brand
Director
Intel
Corp.
Lead
account
for
3+
years.
Started
with
consumer
assignment
and
then
ran
successful
effort
to
win
the
Intel
B2B
assignment.
Responsibilities
included
all
integrated
communications
including
digital.
Campaigns
developed
were
adapted
to
run
globally.
Highly
acclaimed
“Blue
Man
Group
for
Pentium”
campaign
made
the
cover
of
Rolling
Stone
magazine
and
appeared
at
Keynote
Speech
at
2001
Consumer
Electronics
Show.
MARTIN
E.
SUSZ
PAGE
2
1995-
1999
IBM
• Worldwide
Integrated
Marketing
Communications
Director
for
Corporate
Marketing.
Identified
and
negotiated
rights
for
IBM
business
partners
around
the
world
to
participate
in
highly
acclaimed
global
“….Is
an
IBM
e-
business”
campaign
targeted
to
C-
Suite.
• Worldwide
Integrated
Marketing
Communications
Director
for
Personal
Systems
Group/PC
Company.
Responsible
for
consumer
and
B2B
efforts
including
awarding
winning
ThinkPad
campaign,
Aptiva
(home
desktop)
and
PC
servers.
J.
Walter
Thompson
1981-
1995
Senior
Vice
President
Account
Director
responsible
for
Eastman
Kodak
Company
consumer
business
(6+years)
including
•
Kodak
Film,
Photofinishing,
and
Photo
CD.
Responsibilities
included
global
campaign
integration
in
key
Kodak
countries
in
Europe,
Asia,
and
the
Americas.
Lead
successful
pitch
to
become
AOR
for
Kodak’s
Olympic
Sponsorship
and
Photo
CD
launch
.
Vice
President
Account
Supervisor
on
Miller
High
Life,
Six
Flags
Great
Adventure,
Bally’s
Health
&
Tennis,
and
Scott
Paper
•
Company.
Senior
Account
Executive
on
Warmer
Lambert
(Listerine
&
Chewels).
Benton
&
Bowles
1979-
1981
• Account
Executive
Nabisco
Brands
(Planters
Nuts
&
Snacks).
Assistant
Account
Executive
on
Procter
&
Gamble
(Crest)
and
General
Foods
(Brim
Decaffeinated
Coffee).
Successfully
completed
B&B
training
program.
EDUCATION
&
COMMUNITY
ENGAGEMENT
Thunderbird
School
of
Global
Management
Master’s
of
International
Management.
Graduated
with
Honors
Member
of
Thunderbird
Global
Council…global
advisory
board
to
the
Thunderbird
President
and
Board
of
Trustees
(2003
to
present).
Loyola
University
Chicago
Bachelors
of
Arts
in
Psychology
magna
cum
laude.
Studied
for
two
years
at
Loyola
University
Rome
Center
of
Liberal
Arts
in
Rome,
Italy.
E
Club
Vice
President
&
Treasurer….
non-
profit
fund
raising
community
group
to
support
Edgemont
High
School
Athletics,
Scarsdale.
NY
(2010-
present).
Church
of
Our
Lady
of
Fatima,
Scarsdale,
NY….
Trustee
(2006-
7).
Youth
Sports…..Elmsford
Little
League
Coach
and
coached
soccer
and
basketball
at
Edgemont
Rec
2004-
2011.
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