Digital Marketing Professional

JASON GOLDEN • Page *

JASON GOLDEN

** ******** ***** • Darien, CT 06820 • ***********@*****.*** • Tel: 203-***-**** • Cell: 203-***-****

Innovative and results-driven STRATEGIC MARKETING PROFESSIONAL, experienced in developing

and implementing creative marketing campaigns, analyzing trend data and determining the bottom-line

impact of advertising.

STRAGTEGIC MARKETING • DATA ANALYSIS • SOCIAL MEDIA • SEO & WEB

ANALYTICS

DRUPAL 7 & RESPONSIVE DESIGN • TESTING & OPTIMIZATION • MARKET RESEARCH

PROFESSIONAL EXPERIENCE

CONTENT MARKETING MANAGER March 2012 - Present

UBM MEDICA US Norwalk, CT

• Responsible for utilizing tactics to grow our online audience. Work with Editorial, Sales, and Senior

Management to distribute our content as effectively as possible, and utilize outgoing marketing and

social media to draw more visitors to our websites.

• Through extensive email optimization and testing, increased CTRs by 50%; along with an increase

in email frequency resulted in approximately 80% higher visits year over year.

• Responsible for Social Media best practices, monitoring, and mentoring. Referrals from Social

media up over 100% year over year, while # of fans has increased by 80% and Twitter followers up 60%.

• Created SEO best practices, improvements, monitoring and implementation.

• Developed content marketing best practices for Drupal 7, including use of video, slide shows, and

other tactics to increase pages per visit and site stickiness.

• Manage and distribute weekly Press Releases targeting specific keywords and trending topics to

improve SEO performance by targeting high-value inbound links and increase traffic to the websites

from Key Opinion Leaders specifically targeted by custom email distributions tied to each release.

ONLINE MARKETING DIRECTOR October 2011 – March 2012

LAWYER’S GROUP ADVERTISING Darien, CT

• Responsible for overall development and implementation of online marketing and lead generation

for one of the largest legal services advertisers in the country.

• Manage and allocate 1.5MM online advertising budget across paid search providers (Desktop as well

as mobile) and online lead providers.

• Hire, train and develop online marketing team (PPC specialist, developer, copywriter and web

designer) to implement, track and develop organic search efforts.

• Develop strategy and manage implementation for lead generation initiatives, lead online marketing

programs and implement new technologies to advance online marketing efforts to augment declining TV

advertising efforts.

• Provide guidance and oversight for company SEO, PPC, Display, Web Development and strategic

customer acquisition initiatives.

• Work with digital marketing agency to develop online advertising plans and establish individualized

volume and revenue targets.

JASON GOLDEN • Page 2

DIGITAL MARKETING SPECIALIST May 2010 – October 2011

MACMILLAN PUBLISHING New York, NY

• Ownership, implementation, and roll out of WebTrends across College publishing houses, with

responsibility for customization of reporting, knowledge transfer and user training.

• Responsible for user testing of catalog redesign, focusing on target customers in separate testing

scenarios (Students, Professors, Administration) using online tools and customized surveys.

• SEO strategy and implementation for College catalog, along with SEO leadership and best practice

creation among smaller sites within company umbrella. SOP document and knowledge base to serve as

SEO guide across Macmillan sites.

• Branding strategy and competitor research used for launch of upcoming products, to enable better

positioning of new product compared to existing competitors.

• Ownership of month end reporting to senior management team, covering email analysis, website

traffic, project updates and monthly marketplace and competitor analysis.

MARKET RESEARCH MANAGER May 2008 – December 2009

FINANCIAL TIMES SEARCH Stamford, CT

• Build understanding of customer behavior and marketing performance to optimize revenue and

benefits to the customer; develop and test email marketing campaigns and design, implement and

analyze web surveys.

• Create and deliver marketing campaigns and initiatives tailored to target the unique preferences and

needs of diverse customer groups within the search market and successfully generate a specific, desired

response.

• Maintain relationships with market research agencies, managing activities to meet cost and time

deadlines, creating and presenting project summaries and supplying high-quality feedback to clients and

stakeholders.

• Leverage in-depth customer and consumer insight to encourage and appeal to new and returning

traffic as well as plan and execute innovative market research strategies to increase stickiness and overall

page-views.

• Establish and manage web traffic metrics gained by using a variety of off-the-shelf and custom-

developed applications; analyze data metrics and communicate findings to relevant stakeholders and

agency partners.

STRATEGY MANAGER, DIRECT MARKETING June 2004 – May 2008

AFFINION GROUP (FORMERLY TRILEGIANT) Norwalk, CT

• Establish Direct Mail strategy, maximizing profitability; developed testing plan for membership

clients, identified new and unique marketing opportunities and prioritized testing across clients, products

and media channels.

• Oversaw Marketing Management group, responsible for establishment of departmental objectives,

approval of marketing expenditures, financial reporting and analysis, resource utilization and opportunity

optimization.

• Collaborated with multiple business units, thinking strategically to understand client marketing,

develop new creative initiatives and premiums as well as recommend marketing tests and marketing

windows, as needed.

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• Developed and implemented companywide Program Management processes, procedures and

controls; owner of Capital Expenditure process, forecasting and run rate analysis and reporting to Senior

Management.

EDUCATION

MASTER OF BUSINESS ADMINISTRATION (MBA): MARKETING 2000

BENTLEY COLLEGE Waltham, MA

Cumulative GPA: 3.74 / 4.00 • Beta Gamma Sigma National Honor Society

BACHELOR OF ARTS (BA): ECONOMICS 1996

BRANDEIS UNIVERSITY Waltham, MA

TECHNICAL SUMMARY

OPERATING SYSTEMS: Proficient in Windows O/S as well as Mac platforms, iOS and Android.

SOFTWARE: Knowledgeable of Microsoft Professional Office Suite; advanced Excel user, including

creation of Pivot Tables, budget forecasts and data analysis. Drupal 7 experienced, advanced user of

Exact Target, Omniture, and Google Analytics.

Contact this candidate