Sales

Jorge A. Garcia

**** ***** ***** ***** **** # ***0•Hollywood, Florida33019

Phone: 786-***-****•Email:**********@*********.***

SALES MANAGEMENT COMMUNICATION SKILLS MARKETING CLIENT RELATIONS

Seeking a challenging position in Sales Management

Utilizing extensive professional experience, documented creative sales and marketing capabilities, and

Region wide client relations and negotiation skills.

Proven Sales & Account Management Experience Excellent Communicational Skills

Record of Expanding Business & Increasing Profits Strong Mentorship & Sales Coaching Skills

Professional Training in Sales & Management

Excellent Interpersonal & Organizational Abilities

Summary of Qualifications

OVERVIEW Skilled in all aspects of sales and marketing, maintaining and updating product knowledge, territory

development, increasing sales revenues from existing accounts, consultative selling, building a client

base, cold-calling, merchandising, and extensive customer service. Extensive experience in employee

leadership, account management, and customer service. Emphasized development of employee skills and

improvement of sales and customer service strategies.

SALES SKILLS Solid ability to develop productive and profitable corporate relationships, working directly with

regional, and local chain accounts, setting achievable sales goals, networking and cold-calling, strategic

business planning, utilizing pro-customer selling and sales coaching skills, working directly with key

accounts to increase revenues, and building sales through innovative sales strategies to target specific

market segments.

MANAGEMENT Managing, training, and coaching staff for optimum results, P&L analysis and accountability, scheduling

operational tasks and projects, price negotiations, writing contract agreements, extensive account

management activities, program implementation, and delegating duties as needed. Supervising

administrative and sales support staff, coordinating with executive corporate managers, and preparing

annual budgets.

PROFESSIONAL EXPERIENCE

Sales Director; June 2014 to February 2015

INTERMARK FOODS, INC

o Covering South Florida Market

Successfully increased sales by 20%.

Streamline and better position the company for profitable growth as I grew the margins by 3%.

Manage a sales team, broker network, distributor network, and direct accounts.

Develop and execute all sales, marketing, and incentive plans for the region.

South East Regional District Manager; 2005 to February 2014

WISCONSIN CHEESE GROUP

o Covering from Puerto Rico thru the Carolinas, Alabama and Tennessee.

Successfully grew El Viajero Brand from 2 to 6markets (includingPuerto Rico where we are the #1 Brand in the Market) in

4yrs, achieving an 18% compounded increase in sales with the profitable segment of the business, realizing a 22% increase.

Streamline and better position the company for profitable growth. Successfully grew account base from 6 to 31 accounts with a

total retail account penetration to over 1,000 stores.

Currently responsible for delivering all financial targets including volume, trade,fixed and variable spending.

Manage a sales team, broker network, distributor network, and direct accounts.

Develop and execute all sales, marketing, and incentive plans for the region.

Jorge A. Garcia Résumé, Page 2

PROFESSIONAL EXPERIENCE (continued)

Account Executive; 2003 to 2005

PAN AMERICAN FOOD BROKERS, INC; Miami, Florida

Honors & Awards:

Sales Person of the Year, 2004

Responsible for delivering all financial targets including volume, trade, fixed and variable spending.

Manage a Retail Sales team, and direct accounts, Associated Grocers and Sedano’s.

Develop and execute all sales, marketing, and incentive plans for Florida.

Additionally responsible for selection, training and development of the sales team.

Retail Unit Manager; 2000 to 2003

ACOSTA SALES & MARKETING, CO; Hollywood, Florida

Responsible for managing a sales and set team for Winn Dixie Miami Division.

Develop and execute all sales, marketing, and Plan-o-grams for the Winn Dixie Miami Division.

Overseeing all retail activities to insure manufacturer’s sales and objectives.

Additionally responsible for selection, training and development of the sales team.

Business Manager; 1995 to 2000

MARKETING SPECIALIST CO; Weston, Florida

Business Manager for Snack, Confection & C-Store for the state of Florida.

Key account responsibilities for Associated Grocers, Fleming, and H.T. Hackney.

Retail account responsibilities for Farm Stores, Tom Thumbs, Food Spot.

Manage a Retail sales teamfor the South Florida Market.

Retail Sales Manager; 1993 to 1995

ACOSTA SALES & MARKETING, CO; Hollywood, Florida

Responsible for managing three supervisors and a Set Specialist to develop Plan-o-grams.

Responsible for managing a Retail sales force of twenty one associates.

Overseeing all retail activities to insure manufacturer’s sales and objectives.

Additionally responsible for selection, training and development of the sales team as well as the broker and distributor network.

Account Executive Manager; 1987 to 1993

ACOSTA SALES&MARKETING, CO; Hollywood, Florida

Honors & Awards:Golden Penguin Award 1992

Responsible for delivering all financial targets including volume, trade, fixed and variable spending.

Responsible for Managing Perishables and Grocery accounts for South Florida.

Develop and execute all sales, marketing, and incentive plans for South Florida.

Responsible for managing $12 million in business in the South Florida Market.

Retail Sales Manager; 1985 to 1987

SHERIDAN SALES, INC; Hollywood, Florida

Responsible for managing two supervisors and a retail sales force of 12 associates.

Overseeing all retail activities to insure manufacturer’s sales and objectives.

Additionally responsible for selection, training and development of the sales team as well as the broker and distributor network.

Company Stockholder (1987 company merged with Acosta Sales)

Sales & Merchandising Manager: 1979 to 1985

ASSOCIATED GROCERS; Miami, Florida

Responsible for all major retail stores, set up and merchandising.

Responsible for recruiting new accounts.

Responsible formanaging over $300 million dollars in existing sales and increasing sales.

Responsible for all promotional activity for private label.

EDUCATIONAL BACKGROUND

Miami Dade Community College ( 1972 – 1973 )

Language Skills : Fully bilingual, both verbal and written in English and Spanish

Computer Skills : Windows, Microsoft Word, Microsoft Excel, E-mail, Power Point

References Available Upon Request

Contact this candidate