Management Sales

NITIN JADAR

* ***** *****, ********** ******, Saint John, New Brunswick E2K4L1 Cell: 1-506-***-****

Email:*****.*****@*****.***

Professional Summary

Brand Marketing professional with an experience of 6+ years in Product Marketing, Campaign

Management, Integrated Marketing Communication, Promotions and Events

Core competencies include management of campaigns specialized in the Media and

Entertainment Industry

Detail oriented person with strong analytical and problem solving skills

Ability to work and deliver results under tight deadlines

Skills

Integrated Marketing Communication

Brand Campaign Management(ATL and BTL)

Event Management

Trade Promotion & Visibility Activities

Project Management

Digital Marketing

Work History

Senior Officer, 03/2011 to 09/2014

The Times of India (Bennett Coleman and Company Ltd) - Bangalore- India

Functional Areas: Brand Management, Events and Promotions, Media Planning and Buying

Developed marketing strategies for various national and international brands to increase

visibility and awareness among their target group

Generated revenues of around $500000 from existing clients &Initiated new campaigns worth

over $100000 with new set of clients

Conceptualised and executed new Intellectual Properties like Times International Folk Festival,

Times Literature Carnival, Times-International School Expo to increase the divisional revenue,

awareness, circulation and readership of the newspaper (The Times of India).

Regular Coordination with the creative agencies, media houses and event agencies for the

campaign requirements

Active contributor on development of marketing collaterals & other promotional materials for

each campaign

Responsible for cost analysis for every campaign and ensured that all the campaigns had a

minimum profitability of 30 %

Minimized the campaign costs through sponsorships, barters and tie –ups

Projects Handled: Beat Diabetes Campaign, Novo Nordisk Diabetes Awareness Campaign

(Guinness World Record), Times International Folk Festival, Times Literature Carnival,

International School Expo and Times- Home Affairs Property Expo

Key Accounts handled: Landmark Group, Novo Nordisk, Mantri Group, Hyundai

Client Servicing Manager, 01/2010 to 12/2010

Innobella Marketing and Entertainment Solutions Pvt Ltd - Bangalore- India

Functional Areas: Business Development, Events and Promotions, Media Planning& Buying

Generated revenues of around $100000 from existing as well as new clients

Developed a new group of clients like Mahindra, Renault, Hygiene Research Institute, CKC

Jewelers

Assisted the creative team to develop promotional strategies and innovative events for the

clients

Regular Coordination with the creative agencies, media houses and event agencies for the

campaign requirements

Active contributor for preparation of the collaterals and promotional materials for every event

Prepared costing and timelines for every event/promotion

Monitored every phase of the event and promotions, ensured smooth execution and closure

Campaigns: Queens Baton Relay, product launch for Vasmol, launch and promotional

campaign for Tata Green Batteries, Launch campaign for Maruti Suzuki A-Star.

Key Clients handled: Maruti Suzuki, Hygiene Research Institute, Mahindra & Renault

Sales Consultant, 09/2008 to 10/2009

Dell India Pvt Ltd - Bangalore- India

Functional Area: Sales

Bring revenue from the assigned accounts. Responding to RFP’s, technical and commercial Bid

proposal preparation

Proposals and Follow-up – Develop a comprehensive proposal either in response to the RFP in

the specified format or follow the company’s standard template

Achieved sales target of $25000 on a quarterly basis

Event Coordinator, 09/2007 to 09/2008

Fuzon Event Management - Bangalore- India

(Voluntary)

Cold calls, generation of new clientele. Single point of contact to clients on their event

requirements

Providing event solutions to the client based on their requirement

Event costing by coordinating with the media and operation teams

Assisting the team in every phase of the project

Education

MBA: General Management, Current

University of New Brunswick- Saint John, NB

Bachelor of Engineering: Mechanical,

Visveswariah Technology University- Belgaum-India

Accomplishments

Chairman’s award at BCCL (The Times of India) for major contribution in the Beat Diabetes

campaign

Part of the Guinness World Record campaign for the awareness of diabetes

Captained my college cricket team for three consecutive years

Represented the university cricket team for three years from 2008/2011

Represented the province football team in the year 2002 and 2003

Represented the Karnataka Press Club cricket Team for two years

Played the celebrity cricket league for the press club team in 2012

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