Michael J. Roux
Address: ** ********* **. ******, ** 07461 E-mail: *******.*.****@*****.*** Cell: 973-***-****
Creative, passionate, problem -solver with a blue collar work ethic seeking a challenging and rewarding
Objective
position within a stable company where my previous skills and experience can be utilized, allowing for
professional and personal growth.
Experience
April 2012 – July 2014 Enterprise Holdings Inc. Greensboro, NC
Assistant Manager
Promoted 3 times by Regional Vice President from Management Trainee to Assistant Manager in
just over 1 year; selected and ranked #1 for the “Best of the Best” program.
Managed efforts of Branch employees and provided a high level of customer service
Used initiative, independent judgment, discretion, and decision-making skills to perform a variety of
duties and solve problems
Marketed to existing and prospective corporate accounts to generate new business and posted
consistent 10% - 15% growth over previous year.
Managed branch receivables, including negotiating payment plans, collecting difficult accounts
receivables and preparing write-offs for uncollectible accounts.
Implementing new training strategies for employees and management that will have a positive
impact on gross costs and expenses for the branch.
Aug. 2010 – April 2012 Retcho Agency Inc. Closter, NJ
Director of Marketing
Formulated new ways to bring in clients including spearheading the redesign of the agency’s
website by overhauling to flash based design, integration of electronic quoting system and adding
customer service survey
Implemented and managed social media integration, direct mail marketing, print advertising, and
online marketing including web advertising and direct email marketing.
Narrowed target market and determined marketing strategy by interacting with sales teams.
Scheduled and managed weekly status meetings to discuss the positioning of the company’s ads
and ensure the impact and brand awareness of the company was maintained.
Dec. 2010 – April 2011 Trone Advertising Inc. High Point, NC
Assistant Account Executive
Managed day to day account service for Uniroyal and Michelin accounts, specifically the Uniroyal
Soccer Program and Michelin Soccer Program test project.
Coordinated all activities related to the execution of the program including registration,
customization, shipping, logistics, and creation of related materials.
W orked closely with the client to assure all needs were met, multi-tasked several aspects of a
grassroots campaign under tight deadlines
Participated in creative process for several components of the campaign, managing brainstorming
meetings, and creation and layout of a bi -annual newsletter.
Participated in Michelin’s “Agency Tire School” by attending classes on the inner workings of the
Michelin and BF Goodrich tire creation process from concept through finished product, tours of the
Plant and facilities, and tire testing on the Laurens Proving Ground Test Track.
Education
High Point University High Point, NC
Bachelors of Science in Marketing; Minors: Sales, Sports Marketing
Founding Member of Pi Kappa Phi Fraternity, Theta Tau Chapter
First High Point University Broadcaster on Big South Network and HPU Sports Link
Participated in a cooperative marketing program with Vann York Toyota.
Created a comprehensive marketing plan consisting of new social media utilization supported by
traditional forms of media such as television and newspaper.
Addressed massive Toyota recall as part of marketing plan to help rebuild consumer confidence.
Helped Found the Theta Tau chapter of the Pi Kappa Phi Fraternity, Pi Kappa Phi founded on the
principles of leadership and community service. The Chapter received Greek Organization of the
year 2009 from High Point University, as well as various awards a nd recognitions from Pi Kappa
Phi’s National Council.
Internships
The Ability Experience – Journey of Hope
May 2010 – Aug. 2010 Charlotte, NC
Public Relations Coordinator
Primary media contact onsite for the South Route Team of the Journey of Hope.
Responsibilities included managing the media relations in each stop, along with preparing and
coordinating all logistics of arrival events in each city.
Brief and prepare a team of 38 members for interviews with the both local and national media
outlets.
Collect and compile audience demographics, obtain recordings of interviews and reports, and
judging total reach of event
May 2009 – May 2010 High Point University Athletics High Point, NC
Sports Marketing Intern
Strategically planed and conducted promotions for the upcoming soccer and basketball seasons for
the NCAA Division I High Point University Panthers.
Spearheaded projects, which included designing fan t-shirts, assisting in game time promotions and
operations for volleyball and basketball, and participating in alumni relationship building including
cultivating relationships with alumni and sponsors
Designed on-campus and off campus advertisements, posters, video board graphics, and other
promotional materials.
Assisted Big South Conference with on-campus promotions; served as a liaison between the
conference office and HPU Sports Marketing Department.
Planned “Big South Video Game Tournament” to be held on the High Point University Campus and
assisted in the “Big South Fantastic Fan” promotion.
Aug. 2007 – May 2010 High Point University Athletics High Point, NC
Sports Broadcaster & Web Streaming Coordinator
Provide play-by-play and color commentary for the Internet broadcasts of High Point University
athletic events including being “the Voice” of men’s soccer, women’s soccer, and baseball.
As a Streaming Sports Coordinator, responsibilities included setting up, producing, directing, and
managing the Internet broadcasts for High Point University athletic events on the Big South
Network.
W on 4 Big South Conference Awards for Commentary in 2007 these awards included Most Peak
Views of a Live-Streamed Event (non-football) and Most Views of an Archived Event
W ritten Communication
Skills Microsoft Word Client Relations
Verbal Communication
Microsoft Excel Fundraising
Press Release Writing
Microsoft Outlook Non-Profit Management
Associated Press Style
Microsoft PowerPoint Media Relations
Crisis Management
Adobe Photoshop On-Air Broadcasting
Customer Service
Adobe Illustrator Traffic
Media Planning
Adobe CreativeSuite Analytics
Google AdWords
W indows XP - 10 Strategy
Social Media Marketing
Mac OSX Project Management
References and Broadcast Recordings Available Upon Request