Director of Operations
Resume:
JONATHAN MASSEY
Pascagoula, MS ****7
*******@*****.***
SUMMARY OF QUALIFICATIONS
Proven results-oriented leader with over 5 years of professional experience driving market share and revenue growth
by leveraging analytics and Six Sigma Problem Solving Methodology. Key strengths include the following:
Strategic Planning/Implementation Customer Acquisition/Retention Budget Management
Needs Assessment Marketing Strategies Time Management
Closing Skills Business Development Leadership
CAREER ACHIEVEMENTS
• Drove performance of newly acquired Designated Marketing Area (DMA) to #2 Suggestive Selling market in
the company in Q1 of 2014
• Increased 2014 regional comparable sales of 640 locations by 3pp within the first 3 months in position as
Field Marketing Manager
• Designated Marketing Area (DMA) Top 5 in Comp Sales and Customer Traffic in Southeast Division for 3 of
4 Quarters in 2013
• Ranked #4 Sales, Profit and Operations (SPO) Coach in Southeast Division for Q3 of 2013 by exceeding
company-set target by 2.7pp
PROFESSIONAL EXPERIENCES
Burger King Corporation (LA, MS) October 2014 - Present
Regional Operations Manager
• Led a team of 7 Operations Coaches supporting 376 franchised locations to a company-best, 22% month over
month improvement in Guest Overall Satisfaction in December 2014
• Created and implemented a Comment Analysis Tool to allow Operations Coaches to build actionable plans
based on specific issues
• Improved Customer Overall Satisfaction by 15% within 3 months by implementing a Problem Solving
Methodology with team of Operations Coaches
• Facilitated the promotion of an Operation Coach within 3 months through career and professional
development initiatives
• Partnered with franchisees to ensure consistent compliance with company-set objectives
Burger King Corporation (Mobile, AL) June 2014 – October 2014
Field Marketing Manager
• Achieved 96% compliance across a region of 650 locations by creating a tool to simplify in-store
merchandising placement instructions
• Increased annual comparable sales in region by $1.7 million within 3 months by conducting in-depth
marketing analyses used to develop local marketing plans
• Strategically planned local marketing campaigns to supplement gaps in the national marketing calendar
which created a surplus in local budgets across the region in excess of $700k
• Secured added value equal to 15% of media spend by negotiating terms with partnering media agencies
• Attained thousands of dollars in free media exposure from local attractions, including professional sports
teams by leveraging relationships with vendors
• Provided cross-functional marketing support to the brand activation and sales teams, franchisees, and the
field operations teams to ensure success and consistent strategies.
Burger King Corporation (Mobile, AL) October 2012 – June 2014
Sales, Profit and Operations Coach
• Provided support to a total of 78 franchised restaurants throughout Mississippi, Alabama, Florida, Louisiana and
Arkansas with a total revenue in excess of $90 million, in achieving operational excellence, brand standards, and
increased profitability
• Drove performance of newly acquired Designated Marketing Area (DMA) to #2 Suggestive Selling market in the
company in Q1 of 2014 by developing comprehensive training material on effective suggestive selling
techniques
• Ranked #4 Sales, Profit and Operations (SPO) Coach in Southeast Division for Q3 of 2013 by exceeding
company-set target by 2.7pp
• DMA ranked Top 5 in Comparable Sales and Customer Traffic 3 of 4 quarters in 2013
• Performed in-restaurant evaluations, including the review of financial and profit indicators
C Spire Wireless (Pascagoula, MS) April 2011 - October 2012
Account Service Representative
• Managed customer account information using CRM technology
• Named Sales “All-Star” for new client activations in October 2011, February 2012
• Selected based on performance to appear in internal training video on “Selling Accessories”
• Regularly surpassed monthly sales goals for accessories in excess of $5500
• Effectively used promotional tools to activate new lines of services
• Remained knowledgeable of latest technology involving telecommunications
University of Southern Mississippi (Hattiesburg, MS) August 2011 - 2013
Athletic Operation Fan Engagement Coordinator
• Acquired thorough knowledge of licensing agreements through experience as a licensee of the University
• Displayed entrepreneurial leadership by initiating and negotiating digital and physical media distribution
agreements that Increased Revenue for athletic department through royalties
• Facilitated the annual creation of game day anthems and assist in coordinating the marketing strategy
• Created an E-Commerce site as an additional platform for Generating Revenue to sell officially licensed
merchandise
EDUCATION
Liberty University (Lynchburg, Virginia) – Currently enrolled, October 2013 – Present
Master of Business Administration
The University of Southern Mississippi (Hattiesburg, MS) December 2010
Bachelor of Science in Business Administration, International Business
SEMINARS/TRAINING/WORKSHOPS
Conflict Management Training Excelling as a Manager or Supervisor
Harassment Training Diversity Training
Coaching with Influence and Persuasion Six Sigma Problem Solving Methodology White
Belt
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