STEPHEN
DUMAS
E X PERIENCE
Carmel, IN 46033
317-***-**** Indiana University Health / Indianapolis, Indiana
B rand Manager, International Services, Cardiovascular, and
*****.*****@*****.*** Transplant (7/13-Present)
Provided strategic marketing planning using research and competitive
intelligence to develop marketing programs. These included traditional
PROFILE
p rojects such as newsletters, direct-mail, collateral, videos, outdoor,
• Strategic marketing and print ads, as well as digital media including, display advertising,
p rofessional with 10 years S EM, SEO, social media, and email campaigns. I led the organization
experience in Healthcare, and execution of presentations to 22 foreign embassies in Washington
Pharmaceuticals, Biotech, D.C., introducing Indiana University Health to foreign health attaches
C osmetics, and Vitamins/ w hile asking for consideration when selecting US healthcare providers.
Supplements In addition, I managed advertising agency relationships and provided
guidance to direct reports and other members of the marketing
• Agency and client-side brand p lanning team.
management background
A ccomplishments
• Generated $4 million in profit in the first year of the
• Proven cross-functional team
International Patient Services program from embassy
management experience
customers
c ombined with product and
• Increased online patient inquires 151% for organ transplant
s ervice brand strategy in both
s ervices via online advertising and SEM
d omestic and international
• O versaw a physician to physician customer outreach
markets
p rogram that resulted in a 22% increase in referrals into the
Indiana University Health Cardiovascular business unit
• Proven track record of driving
d own expenses while increasing
customer satisfaction to raise GA Communication Group / Chicago, Illinois
ROI A ccount Supervisor (12/11-7/13)
• E xtensive experience leverag - Led the Sancuso® and Abstral® (ProStrakan), Invictus Medical,
ing market research and digital O mnitrope® (Sandoz/Novartis), and Dermagraft® (Shire) client teams.
analytics to inform business I was a key external brand team member who collaborated with
decisions and support C-suite clients to develop strategies and provide direction on advertising,
decision-makers exhibit, market research, and sales challenges. I directed three
agency account and creative teams to develop and validate brand
Butler Univer sit y m essages, brand names, corporate brands, creative concepts and
I ndianapolis, Indiana p romotional tools.
B A in Jour nalism
Accomplishments
M ay 20 05
• D eveloped launch plans, tactical plans, messages, testing,
and creative development for four new products
PROFESSION A L E X PERIENCE CONTINUED
DE V ELOPMENT
• Received FDA approval on Abstral®, the first-of-a-kind drug
• Agency Management
and drug-category creator
Roundtable, Account Executive
• D eveloped the first ever REMS safety program that ensures
B ootcamp Graduate
s afe-use of the drug
• Graduate Dale Carnegie Course:
G A Communication Group / Chicago, Illinois
Effective Communications and
A ccount Executive (12/09-12/11)
Human Relations/Skills For
I was an account executive for the Sancuso® (ProStrakan), Abstral®
Success
( ProStrakan), and Omnitrope® (Sandoz/Novartis) client teams. During
t his time I prepared the ProStrakan brand team for the launch of
INTERESTS Sancuso. This included the development of training modules and
marketing presentations for launch meetings. I led the agency team
• C ooking t hrough a series of successful campaign evolutions for both Omnitrope
• C ollege Basketball and Sancuso, which included the development and rollout of new
• Guitars s elling tools.
• A rchitecture
Accomplishments
• Travel
• S uccessfully retained account as Sancuso went under the
direction of six different product managers in four years
STRENGTHS* • C onsistently achieved superior performance ratings from
Prostrakan
• Strategic • Awarded Employee of the Year in 2011
• C ommunication
• Adaptive
GA Communication Group / Chicago, Illinois
• Restorative
A ccount Manager (06/07-12/09)
• Positive
I was in constant communication with all departments in the agency,
o utside vendors, and the client to ensure projects were completed on
*Strength Finder 2.0
time, on budget, and to the given specifications. Assisted in writing
creative briefs and developed estimates, timelines, contact reports,
and client status sheets on weekly tasks.
Accomplishments
• Planned and executed an event marketing program for 1,400
c onvention attendees. This involved leading an on-site team
of 25 to make the event a success
K atz Media Group; Chicago, Illinois
Sales Assistant (10/05-06/07)
Serviced clients using extensive market research and TV ratings in
an effort to increase sales. I maintained the agreements between
advertising agencies and stations which included, receiving orders,
t ransmitting new orders and revisions to stations, providing adequate
make-goods, and resolving scheduling and accounting discrepancies.
Accomplishments
• Recipient of the national sales support award for 4th quarter
2006