Marketing Manager

OCIE SHERROD

Marketing Tactician

Creative Solutions • Enhancing Value • Inspiring Teamwork

VALUE OFFERING

A results oriented, business college graduate with transferable skills, and familiarity with a deadline driven

environment. Works with team to locate problems and form creative solutions to solve them.

Diverse background and leadership skills with an extensive background in brand management, promotions,

event planning and marketing. Thrive in working environments, where productivity and efficiency is the

criteria for advancement.

CORE COMPETENCIES

Brand Development Adaptability Problem Solving

Event Planning Team Building Multi Tasking

Communication Character Resourcefulness

EDUCATION

Jackson State University

Bachelor of Science – Mass Communications

2007

Minor in Business Marketing & Management

PROFESSIONAL EXPERIENCE

inGENEus MarCom, LLC – Atlanta, GA September 2012 –

Present Director of Cultural Marketing

Entertainment Integrated Marketing Agency

• Created an official company page on Facebook, Twitter, and Instagram to facilitate interaction with

customers.

• Managed the complete redesign and launch of the company's website in 2 months.

• Manage all social media programs, including social networking applications and message boards.

• Coordinates monthly and quarterly marketing events.

Sherrod Management – Atlanta, GA September 2009 – Present

Principle/Manager

An Entertainment Driven Marketing Agency

• Managed team of 10 plus professionals.

• Served as mentor to junior team members.

• Planned and negotiated media buys including, radio, print and digital.

• Managed both inbound and outbound marketing campaigns to generate new business and

to support partner and sales teams.

• Identified, developed and evaluated marketing strategies based on knowledge of company

objectives and market trends.

• Collaborated with advertising and promotion managers to promote products and services.

OCIE SHERROD

Marketing Tactician

Creative Solutions • Enhancing Value • Inspiring Teamwork

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Bryant Management – Miami, FL January 2008 – April 2010

Event & Promotions Representative

National Event Planning and Promotions Agency

• Contributed to conferences and events both off line and online to increase brand awareness.

• Presented on current promotions to the public at events.

• Coordinated monthly and quarterly marketing events.

• Coordinated pre show and post show activities.

Mardi Gras Jackson – Jackson, MS January 2007 – January 2008

Assistant Manager/Director of Marketing & Promotions

Restaurant and Lounge

• Identified, developed and evaluated marketing strategies based on knowledge of company objectives

and market trends.

• Planned and managed budgets in excess of $25,000.

• Collaborated with marketing and communications teams on standardization, design and production

of marketing materials.

• Created sale strategies to promote advertising and motivate larger deals.

• Completed strategic competitive analysis by assessing strengths and weaknesses of competitors.

• Worked effectively in a heavily cross functional, fast paced environment.

• Managed, mentored and developed a team of 3 product managers.

• Produced engaging online marketing campaigns.

• Managed all company customer engagement campaigns.

ACCOMPLISHMENTS

• Recipient of the Event Milestone Award for orchestrating 50 plus events in 2009.

• Promoted from Event Promoter to Assistant Manager after 4 months of employment.

• Grew company staff from the initial 8 members to 20 members by accumulating 20,000

plus monthly in sales.

• Garnered more than 10,000 excellent performance reviews and testimonials from

customers.

• Formally recognized for playing an instrumental role in the implementation of cost savings

measures.

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