Customer Service Sales

Senior Level Executive

**+ years experience in: Hotel Sales, Marketing, Operations,

technologies, events, slot and table games host programs and loyalty

programs.

Original partner in Boyd Gaming: Licensed Unrestricted in State of Nevada

Developmental oversight of new gaming locations and Senior Marketing

Executive

Senior Marketing Executive for 4 star 'Rio Suites' in major expansion and

re-branding-

Executive Positions held: President / Development, Corp. Senior V.P.

Marketing, V.P. Hotel Operations; multiple jurisdictions.

Summary of

Professional Experience

Gaudin Ford-Interned Sales and Leasing: 2011 to

current

Nevada Licensee, Real Estate/Salesperson/Appraisor 1991 to

current

Exposed to all aspects of Residential, Commercial and Vacant Land Sales .

Managed daily flow of escrows, planned market penetrations, executed

agreements and coached all new licensees on career planning and

implementation. Negotiated all contracts and regulatory compliance.

Principal, AmeriPlay Inc. 1995 to

current

Hotel/Gaming/Real Estate consultant-all phases; locate, build, renovate, re-

brand, complete technological applications, US and International.

President, Pacific Rim Resorts Inc., Las Vegas 1998

to 1999

Elected by board of directors, January, 1999. Responsible for company

development, financial review, asset acquisition and cash flow

projections. Identified opportunities in the gaming and hospitality

industry. Constructed business plan and revenue projections, recruited

executive team, led contract negotiations

Vice President - Marketing/Sales Rio Suites, Las Vegas 1996

to 1998

Focused the companies past successes into a new strategic plan to fit

new branding and expansion.

Re-engineered existing marketing departments from human resources to new

technological applications. Eliminated departmental overlap and applied

measurable goals to meet objectives.

- International Marketing / Casino Marketing - Hired outside reps,

commissioned agents, organized outside offices, managed table game

hosts, slot hosts, casino customer service, Play Rio Center,

ticketing, and VIP services

- Slot Marketing / Casino Customer Events / Hotel Sales Department

- Manager on Duty / Yield Management-Hotel / Executive Committee

Boyd Gaming Corporation, Las Vegas 1975-1996

Director of Sales, Hotel Manager, National Sales Manager, V.P. Sales,

V.P. Marketing, Corp.V.P. Marketing and Hotel Operations, Dir. Of

Development.

Boyd Enterprises Las Vegas 1965-1975

Management training program directed personally by Sam A. Boyd, company

founder. Included opening of the Union Plaza Hotel in 1971. Daily

experience in all gaming and operating departments; Special emphasis placed

upon casino promotions and generating new customers.Additional training in

advertising, publicity, hotel operations and slot layouts.

PROFESSIONAL LICENSES

Unrestricted Gaming State of Nevada 1976-1989

Key Licensee State of Colorado

Real Estate Licensee State of Nevada 1990-Current

Real Estate Appraiser NAREA 1991-Current

Federal Aviation Administration Instrument / Commercial - Multi-Engine

land

ACHIEVEMENTS & SERVICE

Downtown Las Vegas Progress Association - Chairman/Marketing Committee,

5 years

University of Nevada Las Vegas - College of Hotel Administration/Guest

Lecturer, 10 years

Regional Transportation Commission - Member, Citizens Advisory Committee

Boulder Strip Association - President, Vice President

Nevada State Bar - Member, Disciplinary Review Committee, 1993 - 2011

Published Author - Japanese Cultural Center of Hawaii, University of

Hawaii

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