Director of Marketing & Business Development

Scott Meek

**** *. ****** *****, #** Chicago, IL (Cell) 410-***-****

***********@*****.***

BUSINESS DEVELOPMENT / MARKETING STRATEGY EXECUTIVE

PROFILE:

DYNAMIC, RESULTS-DRIVEN, PROFESSIONAL. VERSED IN ALL ASPECTS OF BUSINESS DEVELOPMENT, MARKETING AND CLIENT RELATIONSHIP

MANAGEMENT. DIVERSE EXPERIENCE, MARKETING,

INDUSTRY DEVELOPING AND EXECUTING STRATEGIC GLOBAL

DEPARTMENTAL/ORGANIZATIONAL CHANGE MANAGEMENT AND CLIENT DEVELOPMENT PROGRAMS. OVER 20 YEARS OF DOCUMENTED SUCCESS

IN THE CORPORATE, TECHNOLOGY, AND PROFESSIONAL SERVICES ARENAS.

EXPERTISE & ACCOMPLISHMENTS

• Industry Experience: 10 years professional services (marketing, legal and financial services), 8+ years

telecommunications product industry experience and 5 years electronics / technology.

• Business operations (direct hands-on experience in all areas of business development, marketing:

strategy, client relations, events, branding, collateral development, change management and technology).

• International experience (Europe, Australia, Far East, Latin America, Middle East and North America).

• Budget management, reporting metrics and ROI analysis. Resulted in cost savings with budget reductions

averaging around 35%. (P&L reporting)

• Competitive market, client intelligence and strategic initiative development, research and analysis.

• Presentations and selling solutions to C-level executives and corporate management.

PROFESSIONAL EXPERIENCE

ASSOCIATION OF LEGAL ADMINISTRATORS – Lincolnshire, IL January 2014 to Present

Senior Director Marketing & Strategic Initiatives

Director of business development and marketing teams (12). Development and

• execution of sales and

marketing strategies, best practices, programs (association rebrand), processes and objectives.

• Direct business development to maximize product portfolio and business performance (new sales

initiatives resulting in 73% and 84% increases in sales; grew existing business sales by 15.8% ).

• Develop strategic initiatives and plans. Report to executive director and board of directors ROO and ROI.

• Created unique campaign promoting a business partner’s products and services, targeting their business

development goals which will also translate into a $400,000 savings to the association.

• Leader of change management for business development and marketing departments, creating promotional

campaigns, digital communications, strategy and innovations.

LWB Consultants – Washington, DC June 2009 to November 2013

Director of Business Development & Change Management Consultant

• Responsible for the development and implementation of client business development and retention

strategies. Professional Services Clients: Financial & Legal markets.

• Directed client market research and analysis (market trends, corporate financials, business operations and

key executives). Results: Increased research deliverables by 146%.

• Developed quantitative and qualitative competitive intelligence, identifying business development

opportunities, targeted strategies and ROI metrics.

• Sales Highlight: (Increased clients new business revenue by 146% in 2010-2011).

• Client Development Presentations: Targeting C-level executives, AmLaw 200 law-firm, defense contractor and medical

technology company.

• Evaluation and implementation of organizational change for marketing and business development departments to achieve

clients strategic goals.

STEPTOE & JOHNSON LLP – Washington, DC June 2007 to May 2009

Scott Meek

Marketing Manager

• Directed and managed department (team of 6) operations: Client/market research & development, events,

collateral development, operations change management and technology.

• Developed the strategy and tools for the execution of new business development and ROI analysis.

• Developed and managed firm-wide marketing department annual budgets ($2.85M). Presented budgets

and analysis to Vice-Chair, COO and CFO. (consistently 3% under budget).

AKIN GUMP STRAUSS HAUER & FELD LLP – Washington, DC August 2005 to June 2007

Marketing Programs Manager

• Managed centralized Marketing Programs department: Events; Collateral Development; Marketing

Technology which serviced all 16 offices globally.

• Responsible leading the department change for creating the tools to promote cross-selling and client

development efforts for the firm in support of the all practice groups business plans and firm-wide .

• Major initiatives directed: New website, new firm branding campaign, opening of Dubai & Beijing offices.

• Reported to Chief Marketing Officer (CMO) and directly managed a team of 7. Presented annual marketing

initiatives and multiple special projects to the firm’s Executive Management. Right hand of the CMO for

various high-level confidential, projects and initiatives.

• Developed, managed and analyzed firm marketing department, operations and programs annual budgets -

$2.1M, $400K and $3.9M respectively. Developed ROI analysis. Reduced marketing budgets by 35%.

SMALL FISH BIG POND CONSULTING - New York, NY May 2003 to August 2005

Project Manager/Marketing Management Consultant

• Developed and managed integrated marketing and event programs for clients.

• Prospected, qualified, presented and closed new business for custom exhibit clients.

• Exceed client sales goal by 68.6%. $1.1M in new business sold and closed, first year.

CHANNELL COMMERCIAL CORPORATION – Temecula, CA February 1997 to May 2003

Director, International Marketing (2000 to 2003)

• Formulated and executed strategic B-2-B (Fortune 500 and 1000 client base) marketing. Results: increased

company and product awareness levels from 7% to 36% affecting revenue increase of 62%.

• Directed global marketing plans, including integrating two foreign acquisitions.

• Developed and managed worldwide marketing budgets – $3M annually.

Manager, Marketing Services (1997 to 2000)

• Researched and managed global tradeshows and events. 40+ tradeshows/year, $1.2M annual budget.

• Conceptualized, designed and implemented mobile road show product showcase. Mobile Road show

results: over 50,000 miles traveled and 40,000 customers visited over an 18 month period.

ALPHA TECHNOLOGIES – Bellingham, WA September 1995 to February 1997

Tradeshow Coordinator

• Managed worldwide corporate trade show program. 50+ show globally per year. Programs growth - +30%.

HARLAND SIMON – KIRKLAND, WA May 1990 to August 1995

Project Manager (1992 to 1995); Marketing Coordinator (1990 to 1992)

• On-Site project manager – Toronto Star Newspaper Plant ($400M Project) Sacramento Bee 1994

Scott Meek

• Head of AGV (Automated Guided Vehicle) Re-Work program.

• Performed corporate training sessions. Senior Trainer for 20-30 staff members.

• Coordinated International Conventions and Tradeshows. Designed and created new booth layouts.

• Produced marketing collateral material.

EDUCATION

MBA, 2002 - Executive MBA Program

Auburn University - Auburn, AL

B.A., 1991

University of Washington - Seattle, WA

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