Marketing Specialist

SUMMARY PROFILE

Marketing specialist with wide-ranging project management experience (10

years), concentrating in the development and oversight of marketing

campaigns. Extensive experience in developing marketing strategies of

varying sizes and budgets ($5,000 - $200,000) for companies of varying

sizes including multinational and local organizations such as: Dell Canada,

Telus, Safeway, SI Kids, MBNA, Mitel, NBC, NFL, NBA, Sobey's, Shoppers Drug

Mart, Sears Canada, Gillette and more.

V Designed creative marketing executions, which assisted Launchfire

Interactive in selling hundreds of digital programs and promotions to

prospective and existing clients for nine years, aiding firm to grow

from 6 to 45 employees in three years.

V Designed interactive training programs and marketing campaigns using

gamification tactics to ensure greater retention of information and

participation resulting in greater sales for clients.

V Ability to independently navigate within an ever-changing landscape of

competing priorities and tight deadlines, while ensuring that

deliverables are completed on time and on budget.

V Consensus builder, particularly proficient at conflict resolution and

mediation to ensure all stakeholders buy-in to proposed marketing

tactics.

V Excellent communicator who has a proven ability to motivate teams

through coaching and collaboration, leading by example and maintaining

a positive attitude at all times.

V Talented designer with extensive online promotion experience (social

and web), strategy development and management for a variety of

industries.

V Proven track record of success in achieving alignment between leading-

edge people practices and business performance.

V Technologically savvy and able to learn new software and applications

quickly.

V Conversational French language competency.

Advertising Diploma - Algonquin College - Ottawa, ON - 2003

PORTFOLIO

wimperis.carbonmade.com

PROFESSIONAL BACKGROUND

Freelance Consultant Current

Engaged in a variety of projects which included: illustration and graphic

design, marketing strategy and WordPress web development. Clients included

Simon Malls, USA (simon.com) and Munchquick, USA (munchquick.com) and

others.

Marketing Breakthroughs 2013 - 2014

Senior Operations Coordinator

Operations and Studio Management

. Scheduled studio tasks in fast changing environment with competing

priorities. Ensured deadlines were met and budgets were not exceeded.

Adjusted priorities as required. Actively monitored all studio projects

for risks and scope creeping to identify potential problems. Proactively

identified contingency plans in advance to increase client satisfaction

and insure project profitability.

. Led daily huddle to clearly communicate daily tasks, upcoming milestones,

project deliverables and potential risks.

. Prepared and conducted weekly operations meeting for Senior Management

and CEO. Kept all parties abreast of upcoming deliverables, resource

capacity issues and gaps in available work/sales, provided insight into

possible solutions, recorded and distributed approved action items to all

assigned parties.

Account and Project Management

. Managed multiple web development projects, Developed and communicated

critical paths keeping projects on track and on budget.

Analytics and Analysis

. Preformed analytical research for clients using sales data, geographic

and demographic data to maximize results of SEM campaigns. Maximized ROI

for Reliable Home Environment and Greely Sand and Gravel by increasing

clicks by 20-70% whilst maintaining the same budget.

Design and Creative Direction

. Wrote detailed creative briefs and website wireframes. Ensured all

technical requirements, creative objectives, background and target market

were well defined, which allowed designers and writers to deliver drafts

that required fewer revisions and reworks resulting in lowered cost of

production.

. Assisted in graphic design, illustration, image clipping and video

editing to help relieve workload pressures.

Launchfire Interactive 2003 - 2012

Creative Director

Account and Project Management

. Monitored project risks and scope creeping, identified potential problems

and provided solutions.

. Identified needs for clients they may not have recognized and ensured

solutions were linked to objectives and future needs which resulted in

future sales or billable change of scopes.

. Effectively built and managed great working relationships with clients

which resulted in many repeat sales.

Operations and Studio Management

. Managed key external resources (within Canada and internationally) and

their respective timing and deliverables to meet all deadlines and launch

dates.

. Reviewed resumes and portfolios. Interviewed prospective employees;

providing detailed briefings to Senior Management on which candidates

were the most suitable for hire.

Creative Direction and Design

. Designed promotion graphics, logos, illustrated characters, and

animations.

. Designed interactive training programs (using gamification tactics) to

ensure greater retention of information (avg. 90%) and participation

(avg. 95%) by staff for companies such as Tylenol, Telus and Radisson

Hotels.

. Presented strategies to staff/employees on trends and current industry

practice in User Experience (UX) design.

. Designed and wrote social media plans to support promotions.

Significantly increased sharing through social media campaigns.

Analytics and Analysis

. Documented web metric tracking requirements for developers. Conducted

post-mortem analysis for clients outlining successes and future

recommendations.

SOFTWARE & APPLICATIONS

* Adobe Creative Suite (Photoshop, Illustrator, InDesign, Flash, Bridge,

. Flex, DreamWeaver, After Effects)

. Microsoft Office / iWorks / Google Docs

. Google Analytics & AdWords

. Wordpress

. Workamajig

. SalesForce

. Basecamp

. Simply Accounting

. Social Media Platforms

. Management Applications (example HootSuite)

Contact this candidate