SHERRIN JULIA GUY
San Marcos, CA 92069
(H) 760-***-**** (C) 760-***-****
***************@*****.***
Administrative/Marketing Assistant with an expertise in facilitating and managing events/projects. Key capabilities include all administrative, marketing, coordinating, event planning, promotional duties, managing projects, events, exhibitions, editorial, coordinating calendars, schedules, client communications and marketing. Liaising with key personnel, senior staff and organizations. Writing and organizing content for marketing/promotions, for the web, newsletters, and magazines/journals. Works well with in a team environment or independently. Worked in New York for Fidelity Investments for their global projects managed global events and web content and for magazine’s and promotions in London including GQ Men’s magazine. Stay-at-home mother and artist, looking for part-time/work share or freelance position. Experience working in office and virtually at home. Works independently and as part of a team.
PORTAVOCE PUBLIC RELATIONS, CARLSBAD, CA
http://www.portavocepr.com/ (Consumer, Health and Wellness and Technology Products)
Freelance Coordinator/Copywriter, July 2014
• Researching copy for writing bios for major international business clients.
• Interviewed key individuals for bios.
• Wrote, edited, proofread press releases.
Freelance Positions
Freelance Virtual Assistant
HEIDI RUSSELL RAFFERTY – FREELANCE JOURNALIST http://www.theobjectivejournalist.com/
January-June 09 (Contract)
• Set up interviews for stories.
• Client Liaison and scheduled interviews.
• Organized online files.
• Managed and coordinated calendars.
• Took notes sent bi-weekly notations to the journalist (Heidi).
• Managed, populated and updated excel spreadsheet.
• General administration including research, writing and editing.
LEISURE TRAVEL NEWS MAGAZINE
February 2003-November 2004
Freelance Writer, New York, New York
• Conducted interviews, researched and wrote articles and copy for Leisure and Travel magazines.
• Wrote travel reviews and industry reviews about travelling to Mexico and the Caribbean, the Honeymoon Market.
• Researched, wrote and prepared copy from press releases for articles and marketing pages, “Money in Your Pocket”.
FIDELITY INVESTMENTS, NEW YORK CITY, NY
February 2001 to October 2002
Communications Analyst/Executive
• Interviewed analysts and bankers in order to write articles and copy for newsletter “NFS monthly Snapshot”, intranet and all email and web based communications. Translated ideas into copy by working closely with analysts. The internal publication went to all national Fidelity employees and management.
• Prepared all mailings, marketing and promotions materials.
• Researched, scheduled, edited and wrote articles/copy for the monthly newsletter, which promoted achievements and services to other senior Fidelity subsidiaries.
• Wrote and developed a technical customer training systems guide that enhanced production and increased customer services levels. Worked with senior level executives to produce a training guide that would effectively, simply and correctly communicate the training needs of the group.
• Liaised with all departments and Fidelity subsidiaries to produce communications, charts, graphs, presentations and copy that would convey the achievements of the group.
• Worked on all aspects of design and presentation.
• Brought in artistic skills as a painter to suggest and improve look and feel of content.
• Coordinated monthly divisional service level management meetings to maximize efficiency of the department and improved customer service. Involved in all aspects of business communication and project management.
• Recommended newsletter went to the web, which helped to reduce costs by $4,320.00 a year.
CLICKTHINGS.COM, NEW YORK CITY, NY
November 2000 to January 2001
Free-lance Web Writer/Editor
• Managed, edited and produced content for web sites for Hong Kong and the UK.
• Tailored information for global markets incorporating cultural nuances.
• Adapted international websites for US company to attract and widen the company's market base.
CAHNERS TRAVEL GROUP, SECAUCUS, NJ
April 1999 to October 2000
Editorial Coordinator
• Researched, edited and prepared hotel reviews for reference guides.
• Edited reviews and stores from freelance journalists and contributors.
• Wrote candid, impartial up-to-date reviews thereby increasing readership and revenues.
EARTH TIMES NEWSPAPER, NEW YORK CITY, NY
January 1999 to March 1999
PR Communications Executive
• Originated, researched and wrote reviews and news for international nonpartisan newspaper focusing on the environment and sustainable development.
• Managed, coordinated and prepared content for the paper’s Internet site.
• Ran the daily news and daily Internet site while the editorial team was away in Europe.
LONDON CHAMBER OF COMMERCE (LLC), LONDON, UK
April 1997 to December 1998
Communications and PR executive
• Originated and researched all copy/content by interviewing senior level executives and turning their ideas into copy.
• Coordinated, arranged all promotional events, Booked venues, ordered catering etc.
• Prepared all mailings, campaigns, press releases for distribution.
• Enhanced LCC campaigns and profile by writing press releases, brochures and promotional copy.
• Wrote, edited and produced the bi-monthly newsletter “Business Matters”, a publication that promoted and informed the public, clients and employees of the organizations objectives, achievements, news etc.
CROYDON CABLE TV, CROYDON, UK
February to April 1997
Freelance Reporter/Writer
• Reported, wrote and researched daily news and weather stories
• Worked under very tight daily deadlines and produced hard news and light entertainment stories
• Conducted, interviews in order to craft stories and news items under very tight deadlines.
PERIODICAL PUBLISHERS ASSOCIATION (PPA), LONDON, UK
(The Professional Association that represents more than 200 companies covering consumer and business to business publications.)
October 1994 to November 1996
Marketing/Promotions Assistant
• Redesigned and wrote copy for the newsletter for the United Kingdom Newsletter Association. Wrote promotional copy for brochures, booklets and seminars. Coordinated promotional events for PPA including obtaining sponsorship, funding, promoting and organizing the Digital Production Conference.
• Negotiated sponsorship and funding for the Digital Production Conference and brought in substantial revenue from the conference $20,000.
• Organized and facilitated conference. Including booking speakers, scouting venues, ordering catering, crating mailings, promotions.
CITY LIMITS MAGAZINE, LONDON, UK
September 1992 to August 1994
Copywriter/Reporter
• Chose celebrities to feature in the Celebrity Interview Page, interviewed and wrote up the Celebrity pages.
• Conceived new ideas and strategy for marketing and promotional pages.
• Negotiated business-to-business programs, which brought in revenue in the form of prizes and incentives for the magazine.
• Conceived and conceptualized ideas/stories for the marketing pages. Created
a cartoon super heroine for the magazine, which created a fan following and increased readership and sales.
• Negotiated and brought in major celebrities to feature in the magazine including thereby increasing revenue for the magazine.
WORK EXPERIENCE
• Worked as a trainee writer for British GQ Men’s magazine, Vogue magazine, and Condé Nast's Home and Garden magazine.
• Wrote and sourced material for the Objects of Desire Page for the men’s section.
• Set up and coordinated photo-shoots, selected models.
EDUCATION
BA (Honors) Social Science and Administration
Goldsmith's College, London University
Politics, Sociology and Law (equivalent to University Entrance exams)
SKILLS
Microsoft Office: Word, Excel, Access, PowerPoint, Outlook, Wuffo (web based form marketing tool) Quark Xpress, Acrobat, Photoshop.