Sales Management
Resume:
Carrie Darvill
Mississauga, Ontario, L5L 2R3
*************@****.***
Account/Project Manager: Contract
MCA
. Project management for construction and in store marketing audit for
Shoppers Drug Mart.
. Account Management, program design, business development for major
mass cosmetic clients.
. Development of trade strategies for CPG manufacturers. Specifics
include: 3PL, demo/events, fixture implementation, POP/marketing
material set up and merchandising.
Valeant Pharmaceuticals: consumer division
National Sales Manager: 2011-
2013
. Management of national sales, event and training team. Team consisted
of dedicated personnel, outsourced brokers, merchandising service
providers.
. Management of national training strategies for internal sales
teams/brokers and external store personnel: cosmeticians, pharmacists.
Development of training modules, e-learning, classroom.
. Financial planning and management of trade budgets, and department
P&L.
. Senior lead/Project Manager on the VCCP integration team to form the
new Valeant Consumer Group division. Responsibilities included:
improvement and optimization of field coverage and productivity '
. Trade marketing for multiple brands (HABBA, OTC, Natural Health/food,
cosmetics) and retailers (grocery, mass, C channel, drug): planogram,
compliance standards, fixture and POP development and implementation.
Lead the go to market strategy for new products and promotions
resulting in trade acceptance and profitability. Control and optimize
value of brand investment by developing and maintaining trade budgets
to implement the annual trade and brand plans, and deliver the company
sales and profit objectives.
. Development and execution of events in a wide range of retailers and
trade shows.
. Collaboration with Operations, Account and Marketing teams
. Analysis of POS and AC data; provided insight on changes, risk or
opportunities at retail to retailers and management teams.
. Account management for multiple brands in drug, grocery, mass and C
channel.
The guyan Group inc 2007 - 2011
OPERATIONS MANAGER
. Developed sales, marketing and operation strategies to increase
companies overall profit and revenue. Increased revenue by 142% in
2009.
. General office management with finance and IT team as direct reports.
Provided weekly cash flow projections, managed AP and AR. Responsible
for procurement and management of real estate, marketing, legal,
accounting and IT companies.
. Developed recruiting, training and HR policies
. Managed Account and Project Management team and was senior lead for
new and existing business. Designed and project managed retail
service proposals and field service plans for clients such as Home
Depot, Best Buy, Canadian Tire, and Shoppers Drug Mart.
. Developed new public relations, sales and marketing strategies.
Upgraded all sales materials, websites and company communication
vehicles. Redesigned company branding and implemented throughout all
marketing and sales tools.
. Management of logistics (warehouse, shipping and material procurement)
to support national and regional projects.
. Contract negotiation and management of sub trade (union and non union)
network.
CLAYBROOKE MARKETING 2003-2006
A retail service and 3PL company that provided fixtures/POP material,
logistics, warehouse, merchandising, installation and project management
services for major retailers and manufacturers.
Director Sales and Marketing
. Creative design, costing and implementation of new and existing trade
marketing and sales programs for a diverse client portfolio. Clients
include: Unilever, HBC, Telus Mobility, Nike, Benjamin Moore and Home
Depot, Sony Entertainment. Pricing and management of logistic programs
for clients such as Unilever, Telus and Best Buy.
. Development of marketing trade strategies for retailers and
manufacturers. Specifics include: 3PL, media, demo/events, fixture
design and implementation, store set ups/roll outs, POP/marketing
materials and field implementation for product and service launches,
merchandising strategies and tactics.
. Analysis of POS and AC data; provided insight on changes, risk or
opportunities at retail to clients.
. Design and implementation of database management, online POP
catalogues and web stores. POP and fixture programs for UBF, Home
Depot and Sony. Contract values range from $500,000 to $8,000,000.
. Development of company marketing/ branding, PR strategies and tactics.
Developed new advertising and public relation campaign to increase
new business and increase awareness of the company's service
offerings. Senior lead for RFP generation.
. Management of six direct reports: Client Managers, Project Managers
and administrative support.
. Financial planning and management of annual operating budgets.
. Contract negotiation and management for brokers, retailers and service
providers.
MOSAIC SALES SOLUTIONS CANADA 2002-2003
Director of Operations, Retail Service Division
. Management of three Client Service Management teams with individual
client service portfolios of ten plus clients. Total of fifteen
direct reports: Client Managers, Finance, Account Managers.
. Financial planning, management and accountability of business unit
(annual, quarter, monthly) budgets: annual operating budget of $1.2
million.
. New business development for division: development of marketing and
trade programs for a variety of clients include: POP, merchandising,
fixture procurement and implementation, mystery shops, events/demos
. Senior management liaison for existing and new programs. Client
portfolio included Kraft, P & G, Rogers AT&T, Foot Locker, and
Hallmark. Contract values ranged from $200,000 to $5,000,000.
. Formulation and presentation of program results for clients and
internal shareholders utilizing retail and
AC Neilson data. Provided daily and weekly data insights.
. Extensive realignment of division's business model. Implementation of
new financial and IT platforms, product and service assortments and
extensive restructuring of management team and front line field staff
within eight months. Realignment of division improved profit by 5%.
. Contract negotiation and management for brokers, retailers and service
providers.
NEWS MARKETING CANADA 1999-2001
SALES DIRECTOR, NEW BUSINESS DEVELOPMENT: MERCHANDISING SERVICES
. Short and long term project management for a wide range of companies.
Client portfolio included P&G, Rogers Publishing, and Buena Vista
(Disney). Developed marketing and sales force deployment strategies
for new product and service launches. Forecast and management of
program financials for client programs.
. Developed and deployed marketing and trade strategies for
telecommunications, cable providers, consumer package companies and US
companies entering Canadian market. Sold $1,800 million dollars of
new business for the division.
. Business to business presentations to varied audiences. Developed
well-researched presentations for specific clients and created several
new presentation models and cost models for the division.
ELIZABETH ARDEN CANADA 1996-1999
NATIONAL ACCOUNT MANAGER-
. Key relationship management of the company's largest account s with
annual sales of $14 million (Drug and department stores). Delivered
sales increases of 9% and an 8% increase over gross shipment plan.
. Development of marketing/ trade programs resulting in a 15-point
market share gain. Developed a large promotion never developed in the
prestige retail market that resulted in a 118% increase in retail
sales.
. Space, location and counter installation management. Installed 7
unique test counters, first concept developed in Canada.
. Analysis of POS and AC data; provided insight on changes, risk or
opportunities at retail.
. Annual and quarterly financial planning including management and set
up of automatic replenishment system, product and sample forecasts,
trade budgets specific to retailers.
. Competitive research: compilation of marketplace activity utilizing
retailer and AC Nielson data. Development and communication of
monthly reports to senior management team.
. Managed, coached and developed 5 Account Executives achieving the most
significant sales productivity in the country.
REGIONAL SALES MANAGER
ESTEE LAUDER CORP.
SALES AND MARKETING MANAGER
ACCOUNT EXECUTIVE
SALES DEVELOPMENT CO-ORDINATOR
BUSINESS MANAGER
EDUCATION
York University: Strategic Planning, Corporate Benchmarking
Ryerson University/BCIT Business Administration
OTHER
MADD DOGG CERTIFIED SPINNING INSTRUCTOR
CANFIT PERSONAL TRAINER AND GROUP FITNESS INSTRUCTOR
REEBOK CERTIFIED CYCLE INSTRUCTOR
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