Sales Manager

Daniel Churovia

Monaca • PA • 724-***-**** • *******@*****.***

Regional Sales Manager

High Performing Senior Health Systems Sales Manager/Account Manager: profit driven sales leader and

hunter. Successful Sales Manager/Key Account Manager with extensive experience in the medical device

and medication delivery industry. Well documented skills in leadership, coaching, and account

management within the medical sales industry. Solid sale results, exceeding goals while forging strong

business relationships with key healthcare providers. Core competencies include:

• Creative Innovative Thinking • Tier 1 Selling and Closing Skills

• New Business Generation • Diagnostic Equipment and Software

• Analytical Market Analysis • Strategic Networking

• New Product Launches • Sales Training and Development

Professional Experience

ForaCare Moorpark, CA 2014 to Current

Strategic Account Manager

Direct sales and account development, with responsibilities for executing ForaCare’s key strategies to

grow business by leveraging Key Opinion Leaders, C-Level decision makers for product selection and

integrative decision making. Maximize growth through TELEHEALTH and Disease State Management

• Building a New Brand in a technology based category: Diabetes, Blood Pressure, ECG, Weight,

Thermometry, Oximetry, all connected via Wireless Bluetooth and Cloud Management.

• Developed 2 new integrators thru lead generation and replaced all existing platforms with

ForaCare Bluetooth Devices while building residual sales volume in Diabetes testing supplies.

Briggs Healthcare Waukegan, IL 2012 – 2013

Sr. Regional Sales Manager

Sales and business development, strategic account planning, with responsibilities for driving sales,

achieving net revenue targets, launching new products in several clinical diagnostic segments in the drug

wholesaler, DME, and clinical care markets (respiratory, self-test diagnostics, mobility, soft goods).

Assigned to several national and regional healthcare trade channels to secure new product distribution,

promotional planning, private-label logistics to build demand

ABBOTT DIABETES CARE (Formerly THERASENSE) Alameda, CA 2003-2012

A $1.5 billion division of a Fortune 100 company, focusing on the Diabetes Disease State.

Regional Sales Manager

Managed Eight Sales Specialists and One Regional Account Manager covering 22 States with a revenue

stream exceeding $175 million. I used my knowledge of managed care and the trade channel to develop

pull through programs that drive market share for seven districts and 62 field Reps.

• Increased test strip market share two points annually by maximizing formulary access with health

care professional recommendations.

• Developed action plans with cross channel partners to concentrate on new formulary access and

drive (HCP) recommendations. The end result was achieved or exceeded quota and share goals

every trimester for nine consecutive years.

• Collaborated with all sales channels achieving 127% of quota resulting in two recognition

awards, Presidents Club and Top of the Top Awards.

Daniel Churovia, 724-***-**** Page 2

BAYER HEALTH CARE (Formerly BAYER DIAGNOSTICS) Tarrytown, NY 1991-2003

Regional Account Manager (1999-2003)

Managed National and Regional Accounts; budgets, sales, and outcomes with a goal of growing dollar

sales and market share. I successfully developed promotional events and programs for trade partners in a

collaborative effort with 42 health care provider field representatives.

• Brought Managed Care into the Bayer Diagnostics Vocabulary: Successfully targeted detailed and

achieved formulary status with 2 Regional Managed Care Plans (Keystone and IBC)

• Built relationships with key retailers and HCPs to grow the contracted segments of the business

resulting in a Directors Award and recognized as the #1 Regional Account Manager.

• Worked with Marketing to develop the 1st Medicare/Medicaid (volume based contract). Sold 3 $1

million contracts in the first month it was launched, and trained the Trade Team and HCP District

Managers during Regional and national Meetings. Masters Circle Award as a DSS.

BAYER HEALTH CARE (continued)

Diabetes Specialist III (1994-1999)

Managed diabetes medical devices and pharmaceuticals in a designated sales territory detailing,

demonstrating, selling and training HCPs. Responsible for growing recommendations from key

endocrinologists, clinics and closing new hospital bedside testing business in Western PA.

• Closed six new hospital bedside testing contracts, creating more than 2,000 potential diabetes

bedside testers in one year.

• Sold three new $1 million Medicare contracts to independent retailers immediately growing

territory market share by 10 share points.

• Applied collaborative networking skills with key professionals and sales channels resulting in a

Masters Circle Award as top Diabetes Specialist.

Account Executive (1991-1994)

Territory sales of laboratory equipment to health care professionals, clinics, and hospitals in Western PA,

Northern WV, and Eastern Ohio. Responsible for office lab equipment, and hospital laboratory

equipment: Hematology, Histology, Blood Chemistry, Urinalysis, Diabetes, and Rapid Test Lines.

• Doubled dollar sales for equipment and supplies two years consecutively by building

relationships with pathology department and training clinics on new laboratory regulations

• Sold the first blood chemistry analyzer of newly acquired Technicon line and received “Rookie of

the Year Award”.

Education

Slippery Rock University Slippery, Rock, PA

Bachelor of Science in Community Health

P.S.E.A. Teaching Certificate

Technical Skills

Advanced Microsoft Power Point, Excel, Word

Lotus Notes, Outlook, Map Point, CRM

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