Marketing Manager

Ron Schmoll

**** ***** ***. *-*, Huntington Beach CA 92648

Cell: 541-***-****

**********@*****.***

Marketing Manager

PROFILE

Entrepreneurial Marketing Manager with 20+ years experience in managing marketing,

advertising, media and operations for regional, national and international companies on the

agency and client side.

Innovative and creative management style with a successful record of building executing a

myriad of multi-channel campaigns.

Qualifications Summary:

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Marketing and Media Management Direct Mail Design & Strategy

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MS Office Suite Expertise Packaging & POP Development

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Contract Writing & Price Negotiation Electronic & Email Marketing

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Account Management & Retention Trade Show Management

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Creative Strategy Development PowerPoint Presentation & Development

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Market & Statistical Analysis Copywriting & Proofreading

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Data Acquisition & Analysis Adobe CS

• Art Direction & Print Management

PROFESSIONAL EXPERIENCE

SAFE STEP WALK-IN TUBS

BY GALKOS CONSTRUCTION – Huntington Beach, CA 2012 - 2015

SR DIRECTOR OF MARKETING

Created comprehensive annual marketing plan to include TV, Direct Mail, PR, Electronic Media,

Telemarketing, Print, and Co-op advertising elements. Designed and coordinated printing and

delivery of new brochures, field marketing pieces and contracts. Helped re-design sales packet

elements for field sales reps. Designed and created print ads for newspaper, direct mail, annual

senior center directories and trade show promotions. Attended and spoke at HOA meetings to

clear the way for installation proposal contracts. Schedule installations for California and

Nevada installation crews and coordinated required permitting. Handled all contractor calls for

pricing information, wrote contract proposals, and then closed deals remotely. Attended and

worked booth at trade shows such as AARP, tracked leads, and helped handle lead follow-ups

to create sales. Created senior-targeted direct mail pieces to generate sales leads. Researched

and acquired new data sources for telemarketing department targeting senior households

throughout California and Northern Nevada. Implemented new cloud-based telemarketing

automation and CRM system.

ALPHA LEADS USA – Gilbert, AZ 2009 – 2012

PRESIDENT

Generated sales leads for over 9,000 health insurance agents and agencies around the US.

Recruited, trained and directed telemarketing agents. Created and administered a virtual call

center. Negotiated favorable rates with list compilers to cost-effectively reach small business

owners and individuals in select target markets.

RS DIRECT / ACUMEN DIRECT /

SCHMOLL DATABASE MARKETING – Eugene, OR 1995 – 2009

PRESIDENT

Founded three successful direct marketing agencies specializing in direct marketing, database

marketing, design and printing. Drove sales for auto dealerships nationally via targeted and

interactive direct mail programs utilizing customer brand/model predictive databases. Devised

an algorithm to target Nielson households using predictive modeling and empirical data for TV

and Radio groups across the country to effectively and significantly increase ratings during

“sweeps” periods. Serviced other major clients such as GE Capitol, KFI/COAST/KACE, and

Purgatory Ski Resort.

REED/HARRIS

& AMS RESPONSE DIRECT MARKETING – Portland OR & Paramount CA 1991 – 1995

ACCOUNT EXECUTIVE

Created accounts and directed sales, marketing and media strategies in and around Oregon

and Southern California for companies and institutions such as Chapman University

Admissions, Gerber Blades, Wet Seal, and LA Mission among many others.

PIEPER & ASSOCIATES – Los Angeles, CA 1988 – 1991

ACCOUNT EXECUTIVE

Developed and managed marketing efforts from creative concept through fulfillment of printing,

packaging, POP, and environmental merchandising. Clients included Oakley, Home Savings,

Bowery Bank, Mazda, Van’s, Geffen Records, Yokohama Tire, OCTFCU, California Lottery, and

Peter Norton Computing among others.

DURANGO SKI CORPORATION

PURGATORY SKI RESORT – Durango, CO 1986 - 1988

SOUTHERN CALIFORNIA SALES MANAGER

Performed on-mountain marketing of new condominium developments during winter months.

Played a key role in increasing resort sales in the off season to individuals and groups from

Southern California via travel agencies, promotions and ski clubs/groups.

EDUCATION / PROFESSIONAL DEVELOPMENT

CHAPMAN UNIVERSITY – Orange, CA

Major in Business and Graphic Arts

Academic Deans List (3.75 GPA or higher)

UNIVERSITY of PUGET SOUND – Tacoma, WA

Bachelor of Arts, Business and Public Administration

Major in Marketing. Minor in English/Writing

CAL STATE LOS ANGELES – Graduate Studies / Education

ACHIEVEMENTS & AWARDS

• PAST PRESIDENT / GRAND MASTER – Kappa Sigma Fraternity

• ACADEMIC DEANS LIST (3.75 GPA or higher)

• STUDENT ART SHOW 1ST PLACE WINNER – Chapman University

• BASKETBALL – Chapman University

• SPORTS EDITOR – Puget Sound Trail

• COVER STORY BYLINES – Enterprise Magazine

• SCRIPT CONSULTANT – Kurt Soderling Productions

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