Gerald A. Reif
Bradenton, Florida *****@*******.*** 720-***-****
executive sales leader
NEW BUSINESS SALES GENERAL MANAGER
MARKETING
Consistently recognized for successfully developing profitable business
plans. Detail oriented leader thriving on difficult challenges. Adept at
transforming strategic objectives into viable business solutions. Leads by
example with the highest level of integrity. Outstanding communicator
skilled at motivating team members to deliver success to the team and the
organization.
Meet & Exceed Sales Quotas Client Presentations
Develop Marketing Plans
Business Owner Needs Assessment Pricing
Strategies
Start-Up Operations Referrals/Prospecting Recruit
& Develop Staff
Account Management Territory Development
Strategic Planning
Sales Manager Customer Service P & L
Responsibility
PROFESSIONAL EXPERIENCE
PG HOMES, LLC Denver, CO 2005 to
2014
INVESTMENT PROPERTY OWNER & MANAGER
Directed multi-million dollar real estate investment portfolio. Purchased,
improved, leased and sold properties over two decades. Managed
collections, lease agreements, evictions, P&L statements, budgets, legal
matters and financials.
DIRECT BUY, Inc. Denver, CO
1999 to 2010
FRANCHISE OWNER
Full ownership responsibility for home improvement merchandise business;
accountable for all business planning, P&L, budgets, hiring, training,
sales, customer service, payroll, human resources, warehouse management,
policy development, legal matters, negotiated facility leases and
improvements, technology selection and implementation.
Developed franchise territory from scratch to achieve $9M in annual sales.
Increased membership revenues by over 30%, using innovative marketing.
Directed a team of 35 employees.
Initiated local vendor relationships representing $3M in annual merchandise
sales to expand product offerings to customers.
Reduced payroll by $110k through 40% workforce reduction and maintained
customer service.
MCI / WorldCom, Denver, CO
1998 to 1999
Major Account Representative
Recruited to expand territory revenue through new corporate account
relationships.
Airtouch Cellular, Now Verizon Wireless Detroit, MI
1991 to 1998
Corporate Account Executive
Among six employees recruited to establish its major account program.
Cold-called, marketed, and developed under performing territory.
Achieved $3.2M in sales with YOY growth of over 20%.
Consistently exceeded quota by 140%.
Regional Sales Person of the Year; Received awards, vacations and
incentives.
Participated in recruiting and training of department personnel.
NCR Corporation
1985 to 1991
Global technology company for enterprise computing solutions. As Marketing
Manager recruited by the Director of Product Development to create
marketing programs and sales strategies for a new line of computer systems.
As Computer Sales Representative responsible for territory development of
mainframe, mini, and networked pc solutions.
Secured largest NCR reseller agreement - $25M as noted in trade
publications.
MILITARY SERVICE
UNITED STATES NAVY
1975 to 2001
Aircraft crew member
Promoted to Squadron instructor responsible for training, developing and
evaluating 32 aircrew personnel.
EDUCATION
MASTERS OF BUSINESS ADMINISTRATION 1996 to
1998
University of Phoenix
BACHELORS OF BUSINESS ADMINISTRATION 1983 to 1985
University of Michigan