Sales Manager

Curriculum Vitae

Name - Danuka Dharshaka Ranasinghe

Aderess - Oxtorgsgatan 10D Lgh 1102, Eksjo, Sweden

Phone - +46-700******

Email Address - ******.******@*****.***

Religion : Roman Catholic

Nationality : Sinhala

Resident of : Sri Lanka

Birth Day : 7 July 1977

Gender : Male

Marital Status : Married

School Attended : St Anthony's College Wattala

St Peter's College Colombo 4

Education

2011-2009 University of Sunderland (U.K ) Master of Business

Administration (MBA)

Specialization- Management

2005-2008 (The Association of Business Executives U.K) Advanced Diploma

in Business

Management

1999-2000 Aquinas College Higher National Diploma in English as a

Second Language

Skills

Marketing Strategies & Campaigns Focus Group & Market Research

Corporate Communications Development of Training

Creative Team Leadership Materials

Product Positioning & Targeting Sales Collateral & Support

Development of PR Constant Follow up

New Product Launch

Work Experience

Torrent PHARMACEUTICALS, Colombo, SL - Indian pharmaceutical company which

operates more than 35 countries

For the Period of 2009-2014

Post Field Manager

Manage pharmaceutical marketing campaign and communications functions,

overseeing a 10.3M (SLR) Target and 8-member team. Direct brand management,

personal relations, corporate positioning, product launches, CME, sales

collateral and other marketing Campaigns.

Selected Accomplishments:

. Developed and integrated, pharmaceutical marketing campaigns that propel

sales from 2.2M (2009) to a projected 7.5M by 2012 year-end.

1. Identified & Improved the customer base in three key areas which have

been stagnating the sales for a long period and to get the individual

commitment for certain products that will give major contribution for

the team

2. Accelerated the Improved the product knowledge, Detailing & building

the relationship with the doctors for the effective marketing

. Led market launch of 3 new products. Identified opportunities, researched

new product possibilities, collaborated with promotional team and created

campaigns generating 100 M in annual sales. Those products are brand

leaders in consecutive years.

1. Developed the KOL (Key Opinion Leaders) by arranging Continuous

medical educations (CME) & clinical meetings & ward meetings & free

samples (Starter pack campaign) to get more brand awareness through

the clinic/ward levels.

.

2. Special attention paid and looked after for the key players those who

have been giving a tremendous support for the leading brands. Did the

Special coverage (three times per month) for them.

. Created new opportunities for training and development into a dynamic

improving communication flow and adding an effective sales tool for field

reps.

1. Experienced the role plays and the situational handling to enhance the

communication channels between doctors

2. Arranged the special gift for the best detail men to uplift the

motivational level in the team

3. Acknowledged the new clinical research and scientific data & journals

& the round Table discussion with the KOL

. Wrote literatures, course guides and training brochures that enhanced the

sales reps' understanding of complex product features and helped them

sell more effectively.

1. Leveraged the potential of the trade sales team to optimize

availability and hence eliminating the risks of sales loss.

2. Helped my team to maximize the earnings of available incentives thus

keeping the motivation levels very high.

. Performed ongoing customer/market research and demographic profiling to

identify and capitalize on unmet market needs ahead of the curve.

1. Conducted the prescription audit in leading town to thoroughly monitor

the key prescribers and quantify the level of support

2. Enhanced & converted the support from the low level prescribers in

to high level prescribers

3. Added the potential GP (general practionneer ) base into the SVL

(Slandered visiting list) in terms of generating the sales

. Produced a high level of ROI in all aspect of fiscal policy in terms of

sponsorships and the Efforts were credited as instrumental in closing

numerous high-level deals.

1. Monitored the ROI in each quarter in all the areas and addressed the

low level return

2. Continued the investments on best supporters and got the commitment

consistently

. Leveraged strengths in cost-effective pharmaceutical marketing management

and vendor negotiations to end of each year

1. Combined with internal teams to go for the high investment deals which

gives a better cooperate image for the organization

2. Took the better control in each area delegating the tasks oriented job

for ME

Post: Medical Executive, 2003 to 2009

Developed pharmaceutical marketing programs for clients. Used an integrated

approach to create balanced programs for clients to build their respective

brands and businesses.

Selected Accomplishments:

. Expanded client base by 38% in three years by consistently delivering

goal-surpassing marketing results and ensuring complete client

satisfaction.

. Earned commendations from client executives for communication

deliverables that targeted desired audiences and articulated the value of

products.

. Selected and Promoted as a Field Manager and internal transferred to a

new business venture in 2009

Additional Information

Languages - Sinhalese as mother tongue

Fluent in oral and written English

Extra activity - Played Cricket team under 15-17 in school level,

Active member of the young Zoologist Association

Played Basketball team under 19 college level

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