CURRICULUM VITAE

Bibhash Choudhury

J**/** Jal Mandir C.H.S Ltd Mob: 996-***-****

Bangur Nagar Goregaon West Home 022********

Mumbai 400090 Muscat 968-***-*****

Email: acn7i5@r.postjobfree.com

Experienced Sales/ Marketing/ Sales Capability Development Professional

PROFESSIONAL SYNOPSIS

A dynamic professional with over 24 years of rich overseas & domestic experience in Strategy Planning & Management, Sales & Marketing, Business Development, Key Man Management, Channel Management and Team Management.

A keen strategist, planner and implementer with demonstrated abilities in managing the sales & marketing functions for accelerating the business growth.

Possess excellent business acumen with skills to remain on the cutting edge.

Track record of consistently achieving the projected targets, building dynamic sales teams & identifying high-yielding services and products during the career span.

Adept in cementing healthy relationship with the clients for generating business and expanding market reach.

An effective communicator with excellent relationship building & interpersonal skills; strong analytical, problem solving & organisational abilities.

Key sales Management, Launch of New products, Relation building, Subscription and growth oriented. New Business Development. Effective team Management.

Profile: Dynamic 24 years experience of which 22 years in print media Circulation with and record breaking performance in publishing industry .

Team Management

Leading, mentoring & monitoring teams for business excellence.

Co-ordinating with different teams for effectively achieving organisational goals.

Exceptionally well organized with a track record that demonstrates self

Motivation, creativity and intuitive to achieve high personal and corporate goals

Taking care of the sales & marketing operations with focus on achieving sales growth.

Successful in developing and executing circulation strategic plans, setting and administering budgets and managing sales and business with complete end to end planning.

Identifying new streams for revenue growth & developing plans to build consumer preference.

Conducting competitor analysis by constantly keeping abreast of market trends.

Handling sales promotional activities for new products while ensuring their availability, timely distribution and market development.

Personal Achievements

Started my career in Circulation in the year 1987 as

Circulation Supervisor in The Times of India and was Regional Manager when I shifted to DNA.

Joined as Asst.General Manager in the year 2005 and was promoted to Dy.General Manager Circulation in the year 2007

Send for market survey to New Delhi for launching DNA.

Covered most of Mumbai market as Area Manager and Regional Manager for TOI.

DNA. I was the main negotiator with the trade union.

Abilities in managing sales and marketing activities & developing new markets across the spectrum.

Proven success in enhancing revenues and market share through innovative strategies.

Skilled in enhancing sales and consistently accomplishing the given targets.

Displayed success in identifying and developing key clients and achieving the desired revenues.

Competency in setting up and managing new units and transforming struggling units.

Valuable experience in heading sales and Business Development activities for accomplishing corporate objectives.

Merit of serving as the member of the top management team for finalizing policies, defining goals processes and achieving organizational vision.

Documented record of developing profitable revenue streams and defining documenting processes.

Strong motivation to accept new challenges, driving key strategic initiatives, and making an outstanding contribution in accomplishing the shared vision.

Highlights:

Actively supervised the sales force and independently handled Western region.

Lead the Team from Front

Proficiently increased sales on a regular basis.

Maharashtra Times the only publication in the Times of India Group which was Number 3 in Mumbai became the number I Marathi Daily during my tenure.

Strategy Planning & Management

Establishing short / long term budgets & corporate strategies for achievement of topline & bottomline targets for varied range of products across the assigned region.

Performing business planning and analysis for assessment of revenue potential in business opportunities.

Analyzing & reviewing the market response / requirements and communicating the same to the sales teams for accomplishment of the business goals.

Sales & Marketing / Business Development

Looking after the marketing operations for fast moving print media with very low shelf life, thereby achieving sales growth.

Identifying new streams for revenue growth & developing sales plans to build consumer preference.

Utilizing client feedback and personal network to develop marketing intelligence for generating leads; conducting competitor analysis by keeping abreast of market trends & achieving market share metrics.

Channel Management

Developing and appointing new business partners to expand product reach in the market and coordinating with the dealers & distributors to assist them to promote the product.

Keeping a close check on the availability of stocks / outstanding figures and ensuring adherence to the defined norms of the company; monitoring and controlling of various reports of all field force.

PROFESSIONAL EXPERIENCE

Bennett and Coleman Co. Ltd., Mumbai Apr’87-Jan’05

Growth Path:

Circulation Supervisor Apr’87-Mar’93

Executive Mar’93-Mar’96

Officer Mar’96-Mar’99

Senior Officer Mar’99-Feb’01

Deputy Chief Manager – RMD Feb’01-Jan’05

Highlights:

Actively supervised the sales force and independently handled Western region.

Lead the Team from Front

Proficiently increased sales on a regular basis.

Maharashtra Times the only publication in the Times of India Group which was Number 3 in Mumbai became the number ONE Marathi daily.

Excellent Trade relationship.

Azzamn Establishment for Press Publication & Advertisement Sept-2013– Till Date

Muscat

Joined as Circulation In charge of a Leading Arabic Daily.

Handled total Oman.

Total revamping of distribution system

Streamline the total distribution system

Increased the Circulation numbers in subscription and sales outlets.

Introduced new market.( Salalah)

Increased the sales outlets in each area

Analyzed the overall market and resources and implement circulation plans.

Surveyed the market and studed the results of promotions, testing scenarios, customer retention programs and marketing surveys and planned out the marketing strategies.

PREVIOUS ASSIGNMENT

Crowe Horwath Mak Gazali LLC May-2012–Aug-2013

Muscat

Cnergyis, Mumbai Oct’09 – Feb’2013

Marketing Head

Ramdeo Media Ltd., Dalalstreet Journal, Pan India Jul’08-Oct’09

General Manager – Circulation

Diligent Media Corporation Ltd. Apr’05-Jun’08

Dy.General Manager – Circulation

Proficiently prepared a feasibility report on launching of DNA against the major TOI and HT in Delhi.

Colgate Palmolive India Ltd., Representative Feb’84-Mar’87

Areas handled Maharashta / Bihar/North East

EDUCATION

B.Com. from Mumbai University Year 1982

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