Danielle Amy Rogers
** ********** ********, ********, ******* L6X 3K6
Home: 289-***-**** - Cell: 647-***-**** : ************@******.***
Executive Profile
Results driven leader of business transformation, enabling teams to realize their capabilities and
innovative thinking, resulting in improved productivity and profit.
Demonstrated ability to create and sustain a culture of continuous improvement, business integration and
strategic streamlining in world class Consumer Packaged Goods companies. Exceptional ability and reputation
for attracting and motivating talent to build bench strength and achieve Corporate goals.
Skill Highlights
• Goal Driven • New product delivery
• Adaptable • Product line expansion
• Strong leadership and communication skills • Change implementation
• Visionary • Forecasting and Budgeting
• Process improvement • Negotiations/cost reductions
Proficient in MS Word, Excel,
• Strategic objective execution •
• Analytical Syspro, Sologlobe WMS
Core Accomplishments
• Achieved revenue objective by implementing cost-cutting measures
• Reduced Cost of Goods year over year by 7% to 12%
• Increased annual gross sales by 18% to 35%
• Successfully co-created and launched 100 to 150 new products each year
• Supervised creation of marketing strategies/plans and ensured operations were within budget
constraints.
• Increased customer base year over year and maintained 100% customer retention
• Re-trained staff to promote within
• Re-developed policies and procedures in various departments to create a JIT environment
Professional Experience
Consultant – (Self Employed) November 2012 to current
• Review structure within the Procurement, Customer Service/Sales, and Warehousing Departments for
process gaps and recommend areas of improvement
• Identify redundancy in staff and either recommend placement elsewhere or eliminate role
• Analyze freight model to reduce cost and reduce dock to dock time (Client scorecard improved)
• Analyze supplier base to rationalize and reduce number of vendors
• Identify materials to be consolidated to increase buying power and reduce cost
• Re-train Procurement and Warehouse personnel to meet the ever changing needs of the Organization.
The Monarch Group – February 2012 to October 2012
Manager - Operations, Procurement and Customer Care
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Danielle Amy Rogers
• Responsible for overseeing all Warehousing, Inventory Management, Customer Care, and Procurement
related functions for 2 Canadian Facilities and 1 U.S. Facility. (co-packers and 3PL included)
• Worked with Clients such as SC Johnson, Mother Parkers Coffee, Reckitt Benckiser, Unilever,
Diversey, Bacardi, and Energizer to name a few
• Managed Production Planning and Scheduling for Canadian Facilities
• Managed 12 direct reports
• Sourced and validated new Domestic and International Vendors for Materials and Services
• Negotiated new contracts for each facility, including, but not limited to, warehouse equipment
(forklifts, lifts), production parts, maintenance programs etc.
• Worked daily with Sales, Production, Purchasing, and Customer Service to ensure all needs of
the Client were being met with quality and on time
• Liaised with Product Development on new projects to ensure a smooth flow throughout the Supply
Chain to ensure accuracy and on time product launch
• Sourced new Transportation Carriers, which resulted in a 3% cost reduction and an improved “on
time” with our Client scorecards
• Selected new corrugate vendors and achieved a 7% cost savings
• Responsible for coordinating all International shipments via Ocean, Train or Roadway
• Review and rationalize cost and consumption reports
• Ensure all Health and Safety concerns were addressed and remedied
• Complied with ISO and GMP practices amongst the 3 facilities
• Streamlined processes between the 3 facilities to reduce redundancy and increase efficiency
within Warehouse Operations, Procurement and Customer Service Teams
Apollo Health and Beauty Care – March 1996 to January 2012
Director of Sales and Procurement – April 2005 to January 2012
• Responsible for sustaining and growing Client base of prestigious Food, Mass, and Drug Retailers, such
as, Wal-Mart, CVS Drug, Rexall, Shoppers Drug Mart, Loblaw Company, Target and Walgreens
• Increased Client base from 48 to 65
• Increased Sales 18% to 35% year over year
• Responsible for approving Domestic and International Vendors (co-packers and 3PL Firms
included) and negotiating all long term Purchase contracts
• Responsible for Sales and Purchasing P&L
• Work closely with Retailers to define and create the proper brand image and deliver those results
to the store shelves
• Achieved 9% savings on materials by instituting online RFP’s
• Participated in all e-auction RFP’s for Clients
• Consolidated Supplier base from 125 to 105
• Converted 10 million units of “lost litre” items to profit generating SKU’s by sourcing the finished
product from the Orient, which resulted in a 23% savings
• Monitor sales data via AC Nielsen and IRI reports
• Plan and implement marketing strategy, including advertising and PR
• Built Customer Care, Purchasing, Development, and Sales Brokers from 11 to 24 people,
• Recruit, manage, train and motivate direct reporting staff according to company procedures, policy
and employment law
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Danielle Amy Rogers
• Manage relevant reporting of management and financial information for the sales, marketing and
purchasing departments, as well higher level reports for Executives
• Manage R&D and NPD and new business development
• Maintain and develop corporate image and reputation, and protect and develop the company's
brands via suitable PR activities and intellectual property management
Procurement and Planning Manager– February 1998 to April 2005
• Responsible for sourcing and approving Domestic and International Vendors for raw materials,
services, co-packers and 3PL Firms
• Built Purchasing and Planning Team from 2 to 11 people
• Responsible for Purchasing P&L
• Achieved a 7% savings on all corrugate consumed by consolidating SKU’s and reducing the weight of the
board in each carton
• Obtained a 12% savings by re-engineering plastic package components to use less material,
without compromising the structural integrity or aesthetics
• Achieved an additional 20% by re-negotiating all pre-existing packaging and chemical material
contracts through the RFP process
• Reduced transportation costs by 4% through effective production planning and freight consolidation
• Initiated and facilitated Operational and Logistics leadership on Fundamentals of Principled Leadership
training
• Managed and scheduled production filling lines in a facility that was generating over 120 million units
annually
• Created new SOP's for Scheduling and VMI (Vendor Manager Inventory) to support the directive
of JIT, which increased inventory turns from 2 to 7
• Optimized production efficiency and drastically reduced downtime by scheduling in accordance to
economic batch quantities (EBQ's)
• Created new forecasting SOP's to ensure all Client needs were being met while still keeping a
lean manufacturing environment
Inventory and Warehouse Control– March 1996 to February 1998
• Select Vendors and negotiate material costs
• Issue PO’s to Vendors (raw materials, packaging and services)
• Validate all receiving’s and pricing prior to processing
• Oversee quarterly inventory counts
• Monitor and report inventory turns to Management for further review
• Issue daily reports along with recommendations to assist Warehouse Manager to plan all incoming shipments
• Collaborated with team in the development of a new MRP system
Paradigm Electronics – February 1994 to October 1996
Purchasing Agent – International
• Responsible for monitoring production requirements along with all inventory levels to maintain a Just in
Time environment
• Negotiated pricing and terms with Vendors (local and International)
• Issued and validated PO’s to approved Vendors
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Danielle Amy Rogers
• Converted spot orders to contract to gain freight efficiency and reduced cost
• Managed all Customs / Duties for International inbound shipments
• Coordinated with Freight companies for inbound shipments (land and ocean)
• Reduced line downtime by streamlining communications between appropriate departments and Purchasing
Team
Education (Diplomas and Certificates)
Notre Dame Secondary School
Brampton, Ontario, Canada – O.S.S.D.
Humber College - Etobicoke, Ontario, Canada
Fitness and Wellness (1995-1997)
Project Management (1998-1999)
Leadership Development (2002-2004)
Strategic Supply Chain Leadership Program (2003-2006)
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