Sales Human Resources

AARON KATZ

**** ****** ***** *********, ***, MICHIGAN 49301

616-***-**** . ***********@*****.***

LinkedIn URL code: www.linkedin.com/pub/aaron-katz/85/b8b/377/

SENIOR-LEVEL EXECUTIVE LEADERSHIP

Sales . Procurement . Logistics . Operations . Mergers & Acquisitions .

Leadership Development

C-Suite Executive with 15+ years of administrative, senior leadership and

operational experience. Proven track record of increasing profit and sales

through innovative procurement, logistics and selling strategies,

leadership development, and mergers / acquisitions. Focus has been on

creating cultures of innovation and continuous improvement through positive

accountability and strategic planning and implementation.

PROFESSIONAL EXPERIENCE

REINHART FOODSERVICE, ROSEMONT, ILLINOIS 2013

5th largest broadline foodservice distributor with 32 distribution centers

and ~$7B in annual revenue. Wholly owned subsidiary of Reyes Holdings, LLC,

private equity firm.

National Vice President of Sales

Member of senior leadership team and responsible for national sales

organization and developing go-to-market strategies for all customer sizes

and segments. Developed strategies and accountability tools and processes

for 700+ sales consultants to support independent restaurants, local

chains, and multi-unit chain customers. Co-designed with finance in-depth

profitability analysis for chain customers. Collaborated closely with

merchandising and marketing to create strategies, tools and measures to

focus growth on highest total gross margin SKU's

. Introduced new, standardized sales process that stratified customer

base to target higher-profit customers, with goal of increasing year

over year revenue growth by 6% and per stop revenue by 10%.

. Co-developed successful, $50M acquisition integration. Co-planned and

implemented integration process using project management approach and

established cross-functional team.

SYSCO CORPORATION, Grand Rapids, Michigan & Dallas / Houston, Texas

1999-2013

World's largest broadline foodservice distributor with $44B in annual

revenues, 47K employees, and 170 facilities.

President, Sysco Grand Rapids, LLC 2010-2013

Directed broadline operating company with $400M in annual sales and 400+

employees. Managed Vice Presidents of Merchandising and Marketing, Sales,

Finance, Operations, and Human Resources. Implemented numerous process

improvements, leadership development program, CRM tool, performance

management, menu, and merchandising and marketing. Reported to President

for the Mideast Market.

. Earned rankings as #5 in 2012 and #4 in 2013 among Sysco's broadline

distribution companies.

. Implemented procurement and pricing strategies which led to margin

increase 100 basis points

. Developed and enhanced locally grown product initiatives in produce,

meat, coffee and dairy to meet the demands of the local market

. Reduced SKU's by 10% to create efficiencies and focus on higher gross

margin and velocity SKU's

. Grew profits by 8%-10% annually. Achieved positive sales growth for 2

consecutive years (2012 and 2013) for 1st time in 5 years by

implementing a variety of pricing, procurement and culture change

initiatives, including the implementation of a CRM tool, enhanced

training, new sales compensation, and clarifying and measuring key

benchmarks and goals by sales associate.

. Led successful acquisition of $25M distributor with fully integrated

sales, operations and customer base.

Executive Vice President, Sysco Dallas 2007-2010

Oversaw profit and loss for $600M broadline foodservice distributor serving

Northern and East Texas market. Managed Vice President of Merchandising and

Marketing, Sales, Finance, Operations, Human Resources, and Business Review

/ Business Development. Reported to President and CEO.

. Improved execution and implementation of local corporate initiatives,

specifically corporate-wide logistics, sourcing and procurement, by

initiating project management-based process.

. Developed strategic alliance with local seafood company to drive

category sales and margins and target underpenetrated market segments

. Achieved double digit CAGR in both revenue and profits during 3-year

tenure, representing 3%-4% increase over previous run rate, by

designing new processes for sales training, accountability,

prospecting and routing efficiency.

. Built $20M Market Fresh business segment by creating flexible,

responsive logistics network to expand fresh product sales.

. Initiated 12-week leadership development program for 20 associates.

Delivered 2 programs, resulting in 24 out of 40 participants moving

onto a different role within the organization within 18 months of

program completion.

. Developed CRM tools to better manage 110 person sales force and

measure market potential and penetration by geographic area

SYSCO CORPORATION continued

Group President, New Growth, Sysco Corporation, Houston, Texas 2005-

2007

Led 6-person, cross-functional New Growth strategy team at corporate

headquarters to develop current state analysis and mapping of existing

growth processes. Identified growth opportunities in core and adjacent

businesses and new markets. Developed market sizing and analysis processes.

Collaborated with pricing and procurement teams to map current state

product pricing and gross margin by category, sub-category and SKU.

. Promoted to Group President to lead 18-month, cross-functional

initiative in New Growth, as one of 7 business priority areas in

corporate strategy transformation project.

. Standardized and implemented strategic acquisition processes to

improve candidate identification, valuation, negotiation, and

integration, resulting significant improvement in acquisition results

ADDITIONAL EXPERIENCE

Assistant Vice President, Acquisitions & Real Estate (Appointed Corporate

Officer), 2004-2005

Developed strategic processes for acquisition candidate identification,

valuation, negotiation, and integration.

Sysco Corporation, Houston, Texas

Corporate Counsel, Senior Director, 1999-2004

Focused on mergers and acquisitions, real estate, transactions, management,

H.R., and corporate initiatives.

Sysco Corporation, Houston, Texas

Associate, Transactional Section, 1998-1999

Hirsch & Westheimer, PC, Houston, Texas

Associate, Transactional Section, 1995-1998

McGlinchey Stafford, Houston, Texas

Racquetball Touring Professional & Instructor, 1984-1995

Earned #5 world ranking. Travelled internationally for competitions and

instructional clinics.

EDUCATION

Juris Doctor (J.D.)

Ranked in Top 10% of Class & Moot Court Finalist

Texas Wesleyan School of Law, Ft. Worth, Texas

Bachelor of Arts in Psychology

State University of New York at Binghamton, Binghamton, New York

COMMUNITY LEADERSHIP

Board Member, Michigan ProStart & Education Program for Food Service, 2010-

2013

Nationwide, 2-year high school program uniting classroom and industry to

develop future talent

National Restaurant Association

8th Grade Sunday School Teacher at Temple Emanuel in Grand Rapids, MI, 2013

Volunteer for Crossroads, Mentor Program for disadvantaged youth in

Houston, TX, 2004-2006

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