E Commerce Guru
Resume:
DANIEL CUELLAR
Corona, CA 92883
*************@***.***
January 29, 2015
Over the past 18 years, I have managed a unique sequence of career challenges that
demonstrate my extensive experience and logistics leadership capabilities. I have a proven
track record with world class logistics, process management, transportation and fulfillment
organizations.
I have a strong background in process design, performance standards, metrics measurement,
lean distribution, retail compliance and labor management.
The ability to work well with people, innovative thinking, enthusiastic leadership, passionate
desire for success and several years of the most modern management in the warehouse
industry make me uniquely qualified.
Regards,
DANIEL CUELLAR
Daniel Cuellar
DANIEL CUELLAR
8204 Subset Rose
Corona, CA 92883
*************@***.***
Qualifications for Distribution/Transportation/Warehousing
PROFESSIONAL PROFILE
Seasoned professional with extensive, current experience in transportation, big box distribution,
logistics, automated facilities, 3PL operations and internet order fulfillment. Strategic thinker,
customer driven, innovative leader with solid record of managing transformational improvements.
Proven leader with ability to inspire others, focus on key metrics, bi lingual/Spanish, with a keen
understanding of the best in logistics processes.
AREAS OF EXPERTISE
Supply Chain Management Process Improvement Financial Planning
Order Fulfillment KPI Measurement WMS ERP BI
Business Process Management Performance Measurement Six Sigma Logistics
Supply Chain Visibility Demand Planning EDI Communications
Lean Manufacturing& Distribution Start up Expertise Reverse Logistics
PROFESSIONAL SUMMARY
Taylored Services, Ontario, CA 10/14 – Present
Director of West Coast Operations
• Manage day to day operations for premier 3PL operations 500,000 sq. feet of distribution
with inbound volume of over 300,000 units per month
• Implemented best practices to drive productivity improvements that provide for timely
inbound and outbound movement. Developed tactical plans to streamline operations and
optimize space within the facility.
• Established Key Performance Indicators (KPIs) and Dashboard metrics to measure
performance
Shoedazzle.com, Ontario, CA 1/11 – 10/14
Director of Distribution for USA and Europe
• Manage day to day operations for three busy 3PL operations 300,000 sq. feet of distribution
with inbound volume of over 100,000 units per month
• Oversees over 10,000 ecommerce orders daily from shoedazzle.com
• Coordinated all aspects of successful start up in London and USA including IT integration, Web
deployment, SOPs, Returns and warehouse setup.
• Reduced spending to save over $900,000 in distribution during the first year.
Motivational Fulfillment and Logistics, Chino, CA 10/09 – 1/11
VP of Retail Distribution
Motivational Fulfillment and Logistics Service operates out of 800,000 sqft with direct response and
3PL retail logistics distribution. http://www.mfals.com/. In addition to the direct to consumer
distribution, major retail chains to include Wal Mart, Target, Best Buy, Costco, Sam's, QVC, Lowes,
Home Depot and numerous other retail chains.
• Manage three big box facilities totaling 800,000 sq. feet of RF environment
• Our Direct Response clients include Polo, Ralph Lauren, Fitz and Floyd, Spot, Sylmark, Spin
Master Direct, Body by Jake, Tilia, Euro Pro, CortiSlim, Ronco, PBS, Hooked On Phonics, and
Discovery Channel, Home shopping network and over 100 “as seen on TV” customers.
• Manage 5 exempt subordinates who oversee a total of approximately 200 + associates.
• Have identified opportunities, formulated strategies, programs and initiatives, coordinated
resources appropriately to meet objectives and develop lean results.
• Responsible for the development of strategies to optimize the efficiency and operational
effectiveness of the operation.
Crocs Inc, Ontario, CA 01/09
09/09
General Manager
Crocs shoes and apparel is a global leader in design, manufacture and distributor of footwear and
apparel.
• Managed over 60,000 SKU’s and shipped up to 5,000 e commerce orders per day, 98% of them
within 24 hours.
• Managed 9 exempt subordinates who oversaw a total of approximately 200 + associates
• Responsible for establishing best practices, labor planning, flow process design and world class
distribution.
• Director of a start up advanced big box operation, at the forefront in driving change with
primary responsibilities falling into the planning, TI construction, Manhattan WM
implementation, 50,000 ft of automated conveyor, pick pack and advanced RF picking and
put away.
• True start up operation from site selection to building design and layout. Successfully
recruited trained and implemented new WM, managed racking and equipment install. Directly
oversaw every detail of construction and delivered a world class distribution center shipping
over 100,000 pairs per day.
APL Logistics, Rancho Cucamonga, CA 04/08 –01/09
Operations Manager
General Manager of Hanes west coast operations, at the forefront in driving change with primary
responsibilities falling into the planning, labor management, budgeting, order fulfillment and process
management.
• Managed over 4000 orders per day, 10,000 SKUs and 70 million dollars in inventory in a
450,000 sqft facility.
• Implemented best practices to drive productivity improvements that provide for timely
inbound and outbound movement. Developed tactical plans to streamline operations and
optimize space within the facility.
• Established Key Performance Indicators (KPIs) and Dashboard metrics to measure
performance
• Expanded RF, cycle count and directive put away in PKMS Manhattan WMS system
• Developed plans for continuous improvement and cost reduction while achieving strategic
goals
Managed 10 exempt subordinates who oversaw a total of approximately 195 associates
•
Weber Distribution, Fontana CA10/04 – 04/08
Director of Supply Chain
Managed two big box facilities totaling 510,000 sq. feet for a quality driven RF
•
environment 3PL. Distributed a diverse retail inventory including apparel, footwear,
bedding, furniture, toys, electronics and home appliances.
Managed 7 exempt subordinates who oversaw a total of approximately 200 +
•
associates. Identified opportunities, formulated strategies, programs and initiatives,
coordinated resources appropriately to meet objectives.
Responsible for the development of strategies to optimize the efficiency and
•
operational effectiveness of the operation.
Leveraged my strong process management, BI analytical skills, strategic development
•
and provide direction in process management. Maximized WMS/LMS reporting
capabilities.
WAL*MART STORES INC, Los Angeles, CA 06/95 10/04
Corporate Traffic Manager
• Executive leadership of multiple third party operations in multiple buildings throughout the
LA area involved in the storage and distribution of Import and domestic merchandise.
• Oversaw daily execution by multiple warehouses in the areas of traffic, logistics, productivity
and equipment utilization.
• Start up operations with key role in system implementation, WMS integration, automation,
growing to 6 million sq ft of warehouse space. (7 buildings)
UNITED PARCEL SERVICE (UPS) San Antonio, Texas 5/85 – 5/95
Hub Distribution / Operations Manager
• Progressively advanced to positions of increased challenges and responsibilities that included:
Working in a highly automated warehouse in which packages were sorted for shipment
throughout the United States.
• 400,000 sq ft facility with miles Dematic conveyor, laser scanning, sortation and automated
diverters.
• Planned man hour requirements and adjusted them to business volume in warehouse. As an
Industrial Engineer, completed time and performance studies.
EDUCATION
Attended The University of Texas, San Antonio, Texas
Major – Industrial Engineering
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