Advertising/Media Sales

David A. DeSimone

*** ********* ****, ******* ******, PA 19348 302-***-****

*********@***.***

SENIOR SALES & MARKETING EXECUTIVE

Advertising & Media Industry

To secure a position in media sales and utilize my extensive knowledge,

experience, and well cultivated client base developed over the last 10

years. Broad knowledge of the magazine publishing and website business,

with unique experience in the franchise industry. Highly effective sales

professional, comfortable cold calling, group presentations, building

rapport, negotiating deals, and managing closings. Demonstrated ability to

build industry presence, grow client base, and increase sales revenue.

CAREER HIGHLIGHTS

MANSUETO VENTURES LLC, New York, NY

Publishers of Inc. Magazine, a national publication with over 700,000

subscribers (10 issues a year), and inc.com

Franchise Category Ad Sales Manager (3/09 to 9/14)

Successfully grew the franchise special advertising section, averaging 12

pages per month and as high as 25. Developed close relationships with

clients, determined their specific needs and provided effective account

management. Directed all aspects of the sales process from creating new

business to servicing accounts, coordinating material, fielding calls,

closing contracts, to assure 100% customer satisfaction.

( During 5 year tenure increased annual sales by 20% per year,

achieving $1MM in sales through 2014

( Managed up to 50 accounts including organizations such as Seniors

Helping Seniors, SportClips, Express Employment Professionals, Jersey

Mike's Subs, Orangetherory Fitness, Liberty Tax Services, Goddard

Systems, and H&R Block

ENTREPRENEUR MEDIA, INC., Irvine, CA

Publishers of Entrepreneur Magazine, a national publication with over

600,000 readers. Producer of 12 monthly issues and three special editions

known as "StartUp" Newsstand Guides. Owner and operator of entrepreneur.com

and publisher of eBay Magazine.

Advertising Sales Executive (8/04 to 3/09)

Generated sales of print and online franchise advertising business from

inception to completion as a full service representative.

( Increased annual sales by 10% per year, totaling $2MM in 2009 from

print ads and online sponsorships

( Closed 30 advertisers representing $300,000 in the January 2007

issue, Entrepreneur's biggest issue of the year

( Managed up to 50 accounts including high profile organizations such

as Denny's, Meineke Car Care Centers,

Mrs. Fields, DHL Express, Midas, Money Mailer, Molly Maids,

Big O Tires, and GNC

HAJAR ASSOCIATES, INC., Norwood, MA

A full service sales company representing trade publications and

expositions nationwide

West Coast Advertising Sales Manager (1996 to 2004)

As a key member of the sales management team expanded the client and

revenue base for national publishers and internet content providers by

cultivating and maintaining relationships with West Coast clients.

Responsible for West Coast advertising sales and marketing of trade show

and publishing representation for various magazines including Internet

World, Industry Standard, WebWeek, Internet Shopper, SC Magazine, Web

Hosting Magazine, and

Funworld Magazine.

( Participated in the launch of seven new publications in six years

( Active participation in sales and business development that also

included banner ad sales and email newsletter

sponsorship sales

SENIOR GOLFER MAGAZINE, Boston, MA

National golf publication that focused on the senior market.

West Coast Advertising Manager (1995 to 1996)

Established West Coast office and oversaw all advertising sales efforts for

the launch of this new publication.

( Increased annual advertising sales volume by utilizing strong

prospecting, account retention, and customer loyalty

( Assisted in advertising design and layout, offering suggestions and

preparing client advertisements

( Responsible for the design of an effective four-color advertising

rate card

( Generated new accounts through participation in trade shows and

professional golf tournaments

( Left publication when it was sold to Weider Publishing

FREELANCE ART DIRECTOR (1986 to 1995)

Established a creative boutique in Southern California, that focused on

servicing the golf industry, Newport Beach, CA

Responsible for all facets of design, layout, and production of advertising

and collateral materials.

( Produced cost-effective trade advertisements, brochures, product

catalogs, and direct mail pieces

( Implemented and administered the design and production of monthly

newsletters

( Projects included Yonex Golf Catalog, Cleveland Classic trade ads,

Tour-True putting greens ads and catalog

PROTYPE/BENCHMARK GRAPHICS, New York, NY

A full service typesetting and color separation production company.

Sales Consultant (1983 to 1986)

As a member of the sales team expanded the client and revenue base for this

production company based in Manhattan, by cultivating and maintaining

relationships.

( Landed various typesetting jobs for design firms and ad agencies

throughout the city

( Projects included all typesetting for the redesign of the Hills line

of Pet Foods, and various typesetting for ads produced by Sutton

Communications, a major healthcare ad agency

TIMES MIRROR MAGAZINES, New York, NY

Publishers of Golf Magazine, Outdoor Life, Popular Mechanics and Ski

Associate Art Director (1980- 1983)

Responsible for all creative facets of design, layout, and production for

Golf Magazine. Promoted to Associate Art Director of Outdoor Life Magazine.

( Instrumental in spearheading redesigns of both publications,

resulting in a more attractive and enhanced format that placed them in

the number one position in their fields

. Negotiated with, and commissioned Al Hirschfeld to illustrate the

last laugh monthly column in Outdoor Life

EDUCATION & PROFESSIONAL DEVELOPMENT

ADVERTISING DEGREE:

Bachelor of Fine Arts Degree - School of Visual Arts, New York, NY

TRAINING COURSES:

Sales and Business Development

SEMINARS/WORKSHOPS:

Graphic Design and Editorial Layout

SPECIAL SKILLS

COMPUTER HARDWARE:

Cross-platform proficiency with PC & Mac

SOFTWARE PROGRAMS:

Proficient with Salesforce, Photoshop, Microsoft Office, and others

SPECIAL INTERESTS:

Digital Photography, Layout and Design

Contact this candidate