Lynda (Xiao Qian) Lu ** Glenhurst Rd.
Richmond Hill, ON, L4B 2E8
************@*****.***
Summary of Qualifications
. High achiever with more than ten years of experience in advertising sales
. Great success in reaching key decision makers at executive levels
. Unwavering commitment to customer service, ability to build productive
relationships, resolve complex issues, and win customer loyalty.
. Capable of managing multiple tasks simultaneously and meeting tight
deadlines
. Excels in working independently in high-pressured, dynamic
environments
. Proficient in verbal and written English and Chinese
Technical Skills
. Microsoft Office Suite: Microsoft Word, Microsoft Excel, Microsoft
Access, Microsoft PowerPoint, Microsoft Outlook
. Graphics Tools: Adobe Photoshop, Adobe PageMaker, Adobe Illustrator,
CorelDraw
. Accounting Software: Simply Accounting, QuickBooks, ACCPAC
Professional Experience
Sales Executive 2004 - present
Chinese News Group Ltd. Toronto
. Preparing and delivering sales presentation to new and existing
customers in order to sell new advertising programs, and to protect and
increase existing advertising sales
. Explaining to customer how specific types of advertising will help
promote their products and services in the most effective way possible
. Planning successful ad campaign for clients to target Chinese community
. Maintaining business relationships with existing and prospective
customers
. Efficiently developing customer base through continuous networking
. Securing new and renewing accounts in both print and online advertising,
developing advertising campaigns and strategies, meeting multiple
deadlines while maintaining a strong presence in the market.
. Delivering advertising or illustration proofs to customers for approval
. Drawing up contracts for advertising work, and collecting payments due
. Providing clients with estimates of costs of advertising products or
services
. Recommending appropriate sizes and formats for advertising. Informing
customers of available options for advertisement artwork, and providing
samples
. Mentoring new junior sales employees
. Sales Accomplishments: Achieved 120-150% of sales quota, average $350K
per year
Office Coordinator 2002 - present
Chinese News Group Ltd. Toronto
. Responsible for answering incoming phone calls and assisting sales staff
with preparation of quotations
. Handled accounts payable and accounts receivable, generated monthly
invoices using Excel
. Proactively facilitate past due invoices to receive payment, investigate
billable issues and determine appropriate resolution
. Coordinate and maintain efficient office operations; perform responsible
administrative duties with minimal direction
. Maintain effective working relationships with clients and staff members
through continuous communications both written and verbal
. Following standardized company procedures relating to all aspects of
office performance
. Created client database system to optimize billing, proposals and
presentations
Customer Service Representative / Office Administrator 1999 - 2002
Argosy Securities Inc. Toronto
. Responsible for handling customer inquiries over phone and email
. Resolve financial/ non-financial customer inquiries (e.g. billing
explanations and account maintenance)
. Provide product information to customers
. Ask questions to identify customer preferences, explain features and
benefits of products
. Administer the enrollment process for the customer in the program
. Maintain good understanding of team and customer satisfaction ratings
. Resolve administrative problems by preparing reports and analyzing data
. Handle large amounts of paperwork and data
Customer Service Representative
Client Logic, Toronto
1996 - 1999
. Managed a high-volume workload within a deadline-driven environment
. Assisted customers with their queries and problems
. Entered and updated new customer details in the customer relationship
management software according to administrative guidelines
Education
Diploma, Accounting and Finance (part time) 2008 - 2011
Seneca College
Bachelor of Arts, English Language & Literature 1986 - 1990
Nanjing Normal University, China
References available upon request