Sales Training
Resume:
Dean Crawford Maryville, TN **804
865-***-**** **************@*****.***
Senior Sales / Training / Marketing Management Executive
Energetic, creative, proven performer committed to continued excellence
Strengths
• Proven sales performer with both start-up and ongoing business operations; exceptional ability to develop new
business through persistence, planning, research, and effective proposal presentation.
• A key strength is the ability to influence, motivate, and lead people-associates, prospects, customers, vendors-
through effective communication and personal interaction skills.
• Highly goal oriented; derive satisfaction from selling and achieving ambitious goals, both individually and
through leadership.
• Training and developing sales professionals with all aspects of the sales cycle and the art of selling.
• Contributing sales expertise to product development, corporate planning, and cross functional initiatives.
Professional Experience
INNOVATIVE FOOD SAFETY SOLUTIONS, Knoxville, Tennessee 2012-Present
President / Owner
Founded organization specializing in food safety training and consulting for owners and managers in the food service
industry. Shepherded business through start-up phase to current level of success: a stable operation with a developed
customer base in Tennessee, North Carolina, and South Carolina.
• Secured agreement with four food distribution operating companies to be their sole food safety source
representing 50% of total sales.
• Marketed our services to food service industry businesses through on-site sales calls, internet, email marketing,
and targeted mailing which accounted for 50% of total sales.
• Efforts produced 2800+ food service managers attending our certification classes.
• Wrote business plan that led to a successful company start-up.
• Designed and developed marketing plan, logos, point of sales material, website for sales and collection of
payments, and email marketing campaigns.
SYSCO CORPORATION, Houston, Texas 2002-2012
Global leader in selling, marketing and distributing food products to restaurants, healthcare, educational facilities, lodging
establishments and other customers who prepare meals away from home. Promoted rapidly due to sales initiatives and
proven ability: increased sales in my territory by 56% in my first 2 years of employment.
Director of Training and Marketing (2008-2012)
• Developed contract account sales and marketing strategy for Eastern Tennessee, Western North Carolina,
Southern Virginia and Northern Georgia with sales totaling $70 million+ annually.
• Charged by our President with spearheading the training and development of 250+ associates by the opening date
of a new $75 million Sysco operating company in Knoxville, Tennessee.
• Developed and implemented a hands-on sales training program for new Knoxville sales team members to learn
the sales cycle, product knowledge, account penetration and winning sales presentations.
• Managed 30+ new Knoxville sales team members through our sales training program into successful sales
territories.
• Charged with the development and marketing of Sysco Knoxville’s first annual trade show, produced 1500+ in
attendance and $1 million+ in new sales booked on the day of the show.
Director of Training (2005-2008)
• Charged by our President with developing and implementing a 14 week hands on training program for new
Nashville sales team members to learn the sales cycle, product knowledge, account penetration and winning sales
presentations.
• Managed 50+ new Nashville sales team members through our sales training program into successful sales
territories.
• Decreased our new sales team member attrition rate by 73%.
• Administered coaching and maximizing performance, and targeted selection certifications to all Nashville leaders
and supervisors.
• Designated by Sysco Corporate as the subject matter expert for developing a successful sales training program
and selected to be a member of Sysco’s Southeast Regional training staff.
Marketing Associate (2002-2005)
• Developed and implemented a sales plan for my territory, producing 56% sales growth in 2 years.
• Top 5 annual sales performer as a member of a 200+ sales team.
• Designated District Field Sales Trainer for my district.
US FOODS\PYA MONARCH, Rosemont, Illinois 2000-2002
Territory Manager
• Charged with developing and implementing a plan to create a new territory in Clarksville, Tennessee.
• Produced $2 million+ in new sales in less than 2 years and recognized as the #1 top new sales performer.
• Grand Prize Winner of a new Mercury Mountaineer from our annual sales promotion.
BOY SCOUTS OF AMERICA, Irving, Texas 1999-2000
District Executive
• Led the recruitment, management and training of 700+ scouting adult volunteers.
• Led recruiting drives, and implementation of scouting programs for 2400+ scout members.
• Public relations representative for promoting scouting within the community and corporate fundraising.
HILLDALE CHURCH, Clarksville, Tennessee 1998-1999
Youth Minister
• Led Bible classes, devotionals, and provided counseling as needed.
• Conducted regular public speaking engagements.
• Planned, organized, and implemented numerous community outreach programs.
AUSTIN PEAY STATE UNIVERSITY, Clarksville, Tennessee 1995-1998
Student
• U.S. Senator Fred Thompson Re-election Campaign, Nashville, Tennessee
• Work Study, Veteran’s Administration, Nashville, Tennessee
• Winn Dixie Food Stores, Clarksville, Tennessee
U.S. AIR FORCE 1986-1995
Forward Air Controller, Joint Terminal Attack Controller
• Led, trained and supervised a team of controllers working to accomplish our mission.
• Primary mission: to manage the air space in a combat zone by directing aircraft and all supporting fires onto
enemy targets.
• Responsible for the overall mission accomplishment, safety and security of my team, the infiltration and
exfiltration of my team by air, land, or sea.
Education
AUSTIN PEAY STATE UNIVERSITY, Clarksville, Tennessee
Bachelor of Science, Public Management
PROFESSIONAL TRAINING
Development Dimensions International Learning Systems Facilitator Certification
Targeted Selection Administrator and Facilitator Certification
Coaching & Maximizing Performance Administrator and Facilitator Certification
National Restaurant Association ServSafe® Instructor and Proctor
Southeast Regional Marketing Associate Sales Training, Sysco Corporation
Product Knowledge School, PYA/Monarch Food Services
Distributor Sales Representative School, PYA Monarch Food Services
Professional Development Leadership School, Boy Scouts of America
USAF Water Survival School
Opposing Forces Weapons Instructor School
Drop Zone Team Leader School
US Army Airborne School
US Army Air Assault School
US Army Rappel Master School
USAF Air Ground Operations Terminal Attack Control School
NCO Leadership School
US Navel Gunfire Spotters School
Certified SCUBA Diver
US Naval SERE School
US Army Rappelling & Mountaineering School
Contact this candidate