C YRUS FRAMROZE
Cell: 416-***-**** Email: *********@*****.***
S ALES & OPERATIONS C ANADA
“Specialist in High-Volume Accounts with a Reputation for Extreme Retention Levels”
Negotiation Lead Generation Marketing Advertising Promotion Customer Service
EXECUTIVE SUMMARY
Highly motivated and skilled executive with over 19 year’s experience in the sales and marketing acumen. A strong
leader who takes initiative with effective negotiation and presentation skills. An exceptional ability to work under
high pressure with solid business development, market segment penetration knowledge and a proven ability to
build client base and association membership levels.
AREAS OF EXPERTISE
Sales / Marketing Management Business Development Advertising / Promotion
Personnel Management Client Management Turnaround Management
Customer Relations Management Brand Management Profit Maximization
Strategic Planning/Forecasting Prospect Qualification Turnover Analysis / Review
P&L Account Management Product Development Development Canadian
Market
BUSINESS DEVELOPMENT PROFICIENCY
PROVEN METHODOLOGY:
Demonstrated record of success in sales management and marketing at local, regional and national levels.
Creative problem solver with ability to drive revenue growth resolves conflicts, improve morale, and
consistently exceed profit goals.
Solid background in planning and executing sales and marketing plans. Hands-on manager with highly
developed negotiation skills and experience cultivating strategic business partnership. Equally strong in
budgeting and financial management.
Proven ability to recognize and capitalize on market trends and assume bottom-line responsibility for
strategic planning, pricing, market research and forecasting. Broad knowledge of marketing discipline,
including research, telemarketing, promotional planning, pricing merchandising, event planning, and
advertising.
Decisive team leader with extensive experience recruiting and hiring sales teams, developing talent and
creating effective training programs.
Persuasive communicator with well-developed presentation and negotiation skills. Able to develop
productive relationship with colleagues, clients, and staff at all levels.
EMPLOYMENT EXPERIENCE
1992 – September 2014
Titan Tool, Inc.
REGIONAL SALES MANAGER – CANADA (1995 – September 2014)
Established a Canadian sales & marketing department, structured and realigned business operations and
amalgamated branding ventures for five distinct products. Strategized branding projects and conducted expansion
in the Canadian market, increasing sales by 40% within 3 years – also budgeted with complete P&L account
management responsibility.
Led new business development and prospecting, cultivated relations with prospective clients.
Directed and coordinated all aspects of long and complex sales cycles, setting and attaining goals and
quotas to ensure organizational success and growth.
Trained, led, and motivated dynamic force of 4 sales regions & 525 distributors for all markets in Canada
with 3 employees and 5 sales representatives.
Managed all national sales accounts for Canada (Sherwin William, PPG, Cloverdale Paint, General Paint,
Home Depot, Canadian Tire, Home Hardware and Lowes)
Conceptualized and launched an interactive e-commerce website for Titan.
Mastered all phases of sales and marketing life cycle, including interface with training, sales.
Representatives and customer service personnel to effectively position and strategically market new
products.
OPERATIONS MANAGER (1992 – 1994)
Developed and cultivated strategic alliances to maximize opportunities and create seamless, integrated business
relations. Spearheaded all recruitment, selection and training of personnel; led customer relations management,
lead generation and account management. Facilitated and oversaw contract negotiations, to ensure mutually
beneficial business relations.
Bought and procured computer equipment for the company, to ensure technological integration.
Managed CRM initiatives, ensuring optimal business development techniques.
Streamlined process to improve systems and ensure Y2K readiness.
1988 - 1992
Green & Ross Auto Center
OPERATIONS MANAGER (1990 – 1992)
Met with customer base through evaluation of mechanical problems and completion of full vehicle repair.
Managed staff of 5 customer service representatives and 4 technical service departments.
Supervised the update on computer system.
Hosted and conducted numerous service training seminars.
APPRENTICE AUTO ME CHANICS (1988 – 1989)
Orchestrated seamless customer service, professional development & training, and business development
initiatives.
Performed mechanical repairs to automobiles: brakes alignment, front end and Tire Technician.
Provided general maintenance.
EDUCATION
Business / Sales / Marketing
Sheridan College
Tire Technician Certificate
Centennial College
Auto Apprentice / Mechanic Program
Centennial College
PROFESSIONAL DEVELOPMENT & TRAINING
Financial Management Courses, Dunn & Bradstreet and American Management Association (AMA)
Technical Accounting Course at Sheridan College
TECHNICAL SKILLS
MS Office Suite: MS Word, MS Excel, MS Outlook, MS PowerPoint; ACCPAC & JDE Accounting System