Management Manager

JUAN CARLOS VELASQUEZ

Brazil Phone: +55-11-945**-****

USA Phone: +1-954-***-****

Swiss Phone: +41-788**-****

Email: **************@*****.***

PROFILE

Experienced leader with +15 years of professional experience in FMCG, and extensive cross-

functional work/cultural expertise in Europe, USA and Latin America. Demonstrated leadership

skills and proven t rack record of success in Business / P &L Management, Strategic Business

P lanning, and Operations Management. Carried out several strategic assignments covering

m ultiple geographies (Europe, North / South America, Asia, Oceania, M iddle East and Africa).

Results oriented, analytical and determined p rofessional with success in leading teams and

building critical relationships, both with internal and external stakeholders. A bility to work

u nder complex and challenging environments. S trong multicultural and communication skills

w ith the capacity to address multiple and diverse audiences.

M BA Graduate from The Kellogg School of Management (Northwestern University, USA)

EXPERIENCE

NESTLÉ BRASIL São Paulo,

B razil

Head of Beverages- Nestlé Professional J anuary 2013-

Present

Nestlé Professional is Nestlé’s globally managed business which focuses on Out of Home

consumption offering its customers specific food and beverage solutions tailored to the needs of the

d ifferent channels.

• Lead the Beverage Business Unit of Nestle Professional Brazil (turnover of ~ USD 60 M).

D irectly responsible for the P&L, and the development and execution of the local business

s trategy across multiple sales & distribution channels.

• Lead a team of ~ 150 people in the sales, marketing, technical and back office areas by

p romoting teamwork and providing targets, coaching, feedback and team development.

• Turned around the Beverage Out of Home (OOH) Business by achieving 33% growth in

value and a significant profit improvement of ~280 bps in the past 2 years for Beverage

Solutions.

• Manage several key accounts (+1000 outlets) within diverse channels and categories by

building stronger relationships and driving significant growth with these customers

(+10% per year).

• Dr ive business saturation and expansion into new geographic areas and channels leading

to the capture of more than 1500 additional customers / year.

• Ensure category leadership by focusing on key priorities (customers, channels, areas,

p romotions, etc) and on delivering top service level within the market.

• Develop an improved integrated commercial plan including key commercial (marketing,

t rade promotions, pricing, channel / customer prioritization, etc.) and operational

activities.

• Ensure category leadership by focusing on key priorities (customers, channels, areas,

p romotions, etc) and on delivering top service level within the market.

NESTLÉ M EX ICO S.A de C.V M exico City,

M exico

Head of Regional Operations-Nestlé Professional LATAM 2010-

2012

• Supported growth of NP LATAM by collaborating with the individual NP market business

u nits and by working closely with Nestlé in the market across the LATAM region to:

- Ensure product sourcing / availability and cost management leading to Case Fill

Rate of 98% and minimizing stock outs.

- Enable sourcing decisions and analysis for intermarket supply by adapting

sourcing strategies and managing arbitrage for critical products.

- Lead more than 80 new product int roductions and reformulations focused on

consumer preferences and competitive advantage

• Enabled profit improvement of NP LATAM by leading several savings projects with

positive bottom line impact of more than 100 bps at NP LATAM level.

• Responsible for the capital investment budget management (~ USD 20 M / annually) and

a llocation across projects based on business, strategic and financial analysis.

N ESTEC S.A., NESTLÉ I N TERNAT IONAL HQ Vevey,

S witzerland

Operations Strategies (OS) Manager 2007-

2010

• Responsible for several product categories and for leading multiple teams and projects

a imed to solve corporate business problems in complex environments.

• Provided r igorous and fact-based direct input to the definition of Global and Regional and

M arket Business Strategies across multiple categories. Responsible for the senior

s takeholder management and communication process.

• Managed Operations Strategies assignments on a wide range of business issues such as

business improvements and turn around, competitive analysis, product portfolio

optimization, investment/sourcing strategies and capacity management across multiple

geographies (Europe, North / South America, Asia, Oceania, M iddle East and Africa).

Some projects included:

- Investment Strategy for Growth for Chocolate Category in North America

- Route to Market Strategy for Liquid Cold Coffee in Malaysia

- Competitive analysis Business Turn Around for Chilled Dairy Category in AOA

- JV analysis for Chocolate and Wafer expansion in South East Asia

- Competitive analysis in the Infant Nut ri t ion Category in Europe

- Competitive analysis and Investment Strategy for Growth in the Instant Noodles

Category in South East Asia, Oceania, M iddle East, South Afr ica and Brazil

• Demonstrated outstanding presentation skills, including strong oral and wri ting

capabilities, by delivering key messages to senior leadership to facilitate corporate

decision-making.

Operations Strategies Project Leader 2005-

2007

• Led strategic international projects (CHF 30 to 200 Mi llion) to perform value creation

analysis across several product categories and geographies, while ensuring support and

a lignment across diverse stakeholder base.

• Coached team members on individual work streams by setting individual targets and

modeling “how to work” collaborative environments. Ensured r igorous fact based analysis

and recommendations focused on communicating compelling messages.

• Structured analysis frameworks for complex issues in order to quickly arrive at business

recommendations to support corporate priorities and strategic direction goal settings.

N ESTLÉ USA G lendale,

U SA

F M Implementation Manager 2003-

2005

Responsible for the implementation and roll out of Future Manufacturing Initiative (2 years

m ission) reporting to Executive Vice President of Operations Nestlé USA & Canada

• Buil t and led a cross functional team (Manufacturing, Engineering, Safety &

E nvironment, HR & Training, Finance, etc.) to design key principles, set up and

i mplement the “Future Manufacturing Ini tiative” (aimed to streamline the entire

manufacturing base of Nestlé USA & Nestlé Canada) to significantly upgrade employee

skill base and delegate decision making through empowerment in order to increase

efficiency (+50 Mio US$ savings).

• Trained locally based successor to ensure continuation and implementation of the

i nitiative.

• Collaborated with Senior Operations Leadership team to ensure successful launch and roll

out of the project.

N ESTEC S.A., NESTLE I N TERNAT IONAL HQ Vevey,

S witzerland

Nestlé Productivity Team Project Leader

2000-2003

• Achieved savings of ~100 M CHF (10% of budget in scope) by leading cross functional

teams focused on continuous improvement, operational efficiencies and financial

objectives set for Nestlé Waters globally.

• Developed an improved operations structure for Nestlé U K aimed to implement a leaner

s tructure and to work closer with technical management and factory managers.

• Implemented new methodologies and systems in order to increase productivity, improve

quality and optimize costs at multiple factories and categories across multiple geographies

(Europe, North / South America, Asia,) with cost reductions of ~40 M CHF annually.

BASF L udwigshafen,

Germany

R esearch Analyst

1999

• Developed models to simulate distillation processes applicable to the chemical industry

and conducted laboratory test at in-house facilit ies to validate these models.

EDUCATION

KELLOGG SCHOOL OF MANAGEMENT

NORTHWESTERN UNIVERSITY Miami, FL/Evanston, IL, USA

Executive MBA 2011-2013

UNIVERSIDAD PONTIFICIA BOLIVARIANA Medellín, Colombia

BS Chemical Engineering 1994-1998

ADDITIONAL SKILLS

Lecturer on Operations Strategy, Competitive Analysis, and Benchmarking at the Nestlé

I nternational Training Center in Rive Reine (Switzerland).

LANGUAGES

Spanish (Native). Fluent in English, German, Swiss German, Portuguese and French.

Contact this candidate