General Sales Manager

Louise Shaneyfelt Roitz

**** ***** ******* *****, *********, AR 72002

Cell: 501-***-****, E-Mail: ******.*****@*****.***

General Sales Manager / Supply Chain (Business Process) Manager / VP – Procurement / Contract Administrator / National Accounts Manager / Order Management Coordinator

Highly versatile & accomplished management professional showcasing illustrious career and impressive accomplishments in procurement, marketing, account management, supply chain management, project management, purchasing and sales with Fortune 500 companies. Proven track record of achieving project objectives & deliverables, identifying new growth opportunities & initiating strong business alliances with key market participants while bringing the company to successful and profitable conclusions. Skilled at handling new business development / product launches, key accounts, competitive analysis, contract administration and market expansion projects to achieve increased market share, profit targets and enhanced shareholder value. Experience in a high pressure sales and trading environment. Excellent skills in utilizing industry knowledge & expertise to generate creative strategies for expanding trading and improving ability to meet the demand for better risk management. Expertise in negotiating and executing profitable trades on both spot and term basis.

~ Successfully increased results & growth over 4% from 2013 to 2014 as General Sales Manager ~

~ Selected to attend Leadership Camp due to excellent performance results & leadership abilities; promoted to General Sales Manager 1 year & 8 months as District Sales Manager ~

~ Efficiently sold more cases at tastings than any other Merchandiser employed at Glazer’s; sold 6 cases of spirits in a 2 hour tasting which has never been done before as Merchandiser ~

SKILL AREAS: Strategic Sourcing & Alliances • Key Account Management • Retention of Profitable Business • New Products Marketing • Growth Opportunity Identification • Product Development & Procurement • New Business Development & Sales / Marketing Management • Business Management & Profitability Improvements • Project / Program Management & Development Agreements • Promotions & Merchandising Management • Purchasing / Supply Chain / Vendor Management • Business Consulting • Facilities & Contract Management • Distribution/Logistics & Warehouse/Operations • Joint Ventures & Mergers / Acquisitions • Customer Service & Relationship Management • Contract Negotiations & Client Presentations • Profit/Loss • Cross-Functional Business Acumen • Multitasking in Fast-paced Environments • Highly Organized & Strong Analytical Abilities • Articulate Oral & Written Communication • Quick Problem Resolution & Decision Making • Team Building, Training & Development • Collaborative Leadership Skills

PROFESSIONAL EXPERIENCE

Glazer’s Distributors, North Little Rock, Arkansas (Aug 2011 – Present)

Multiple Roles & Designations

It is a privately held Co. & the largest beverage wholesale distributor in the US (14 states, USVI & Canada), with 6000 workers.

General Sales Manager (Since Nov 2013)

Responsible for leading & managing a team of 13-Red Bull drivers, Merchandisers, DSMs, Key Accounts Specialists, for energy drink execution statewide. Involved in holding positions as Merchandiser & District Sales Manager, distributing Red Bull energy drink to Glazer’s customers in Arkansas and also indirectly managing the sale of Red Bull in 3 other divisions in the state. Directing the sales of Red Bull for the Razorback Division responsible for wet counties served by Glazer’s, as well as participating on the Director of Sales process improvement team.

* Skillfully directed the hiring, training, merchandising, logistics, ordering, & distribution of the product; set all performance goals including bonuses, incentives & sales contests; budgeted and managed the P/L for the team:

* Hired and managed 15 merchandising sub-contractors in the state; these contractors provided the stocking, pricing, placement of floor displays and rotation of product based on freshness expiration dates

* Effectively instituted new processes for Asset Tracking of cold equipment; created new driver rules for servicing customers and utilized the 90 days of Sales Training curriculum

* Worked with Red Bull North America managers across the company and increased sales & improved results

* Interfaced with customers to manage the negotiation of contracts for volume incentive plans & all service issues

* Consistently met objectives; successfully increased results & growth over 4% from 2013 to 2014:

* Gained 2 points of market share against largest competitor in the Little Rock/North Little Rock market

* Gained business lost to biggest competitor at Dickey Stephens Park with Red Bull being only energy drink offered & installed 10 coolers at the ballpark

* Sold to all major retail chains – Kroger, Target Wal-Mart, Sam’s Kum N Go, EZ Mart, Mapco, Dollar General & Walgreen’s & to all independent convenience store chains in Arkansas

* Successfully selected to attend Leadership Camp in 2014 and received bonus money based on results; selected to participate on a process improvement team led by the SVP of Sales

* Performed yearly business plan preparation & presentation to Glazer’s & Red Bull upper management

District Sales Manager – Grocery & Convenience (Mar 2012 – Nov 2013)

Responsible for managing sales force of 5 sales positions & 2 sales trainees in the sale of malt/beer, wine & Red Bull products for the rural areas of Arkansas including selling in displays and all point of sale materials. Handled a team of 5 merchandisers employed by the company and (10) 1099 merchandising contractors; merchandisers were responsible for stocking, pricing, creating floor displays and rotation of product with freshness expiration dates.

* Effectively created Pay For Performance Incentives & tracked monthly; created promotions & sales contests to increase results

* Skillfully worked with all major retail chains - Kroger, Target Wal-Mart, Sam’s Kum N Go, EZ Mart, Dollar General & Walgreen’s as well as all independent convenience stores in the state:

* Sold to bars, restaurants & country clubs in rural Arkansas; interfaced with many major beer brands - Heineken, New Belgium, Boulevard, & Abita, and major wine brands such as Verdi, Brownstone, & Mercer

* Successfully increased results by 3% and met goals set by Heineken, New Belgium & Sierra Nevada

* Productively hired, trained and also coached new sales trainees

* Selected to attend Leadership Camp due to excellent performance results and leadership abilities; promoted to General Sales Manager, 1 year & 8 months after taking the District Sales Manager position

* Efficiently handled sales related issues by working with all areas within the company to provide better customer service to the retail customers

* Awarded a GPE-Glazer’s Product Expert License in Spirits & Beer/Sake by taking classes and passing both written tests

* Established personal relationships with Wal-Mart back door employees and management personnel to keep the products flowing into the retailer as scheduled

Merchandiser (Aug 2011 – Mar 2012)

Accountable as an individual contributor in a sales support function for a division that sold spirits and fine wines. Supported 6 salesmen with pricing, displays, and emergency deliveries for liquor stores all over the state. Involved in tasting at different locations for the salesmen to drive increased sales.

* Effectively handled Patron, Crown Royal, Johnnie Walker, Belvedere, Ciroc, Tanqueray, Barefoot & Yellowtail wines, and many fine wines and champagnes

* Successfully sold more cases at tastings than any other Merchandiser employed at Glazer’s; sold 6 cases of spirits in a 2 hour tasting which has never been done before

* Skillfully established a new process where Merchandisers had a certain route to follow to check stock, hang prices & dust and make product more easy to shop

* Promoted to District Manager in 7 months from hiring; skipped Sales Trainee & Sales Representative positions & went straight into Sales Management after starting at the entry level position of Merchandiser

PREVIOUS EMPLOYMENT HISTORY

Roitz Consulting LLC, Roland, AR Dec 2004 – Aug 2011

Owner

ALLTEL Corporation, Little Rock, AR Sept 2000 – Dec 2004

Vice President, Corporate Procurement & Logistics (Jan 2001 – Dec 2004)

Director-Business Development (Sept 2000 – Jan 2001)

Motorola-Multiservice Networks Division, Richardson, TX Jan 1999 – Sept 2000

Director, Business Development (North America) / Director, Marketing & Product Line Management

Alcatel USA Inc. / DSC Communications, Plano, TX Jan 1996 – Jan 1999

Director, Corporate Business Development (Oct 1996 – Jan 1999)

Director, Systems Solutions (Jan 1996 – Oct 1996)

AT&T Network Systems Group, Atlanta, GA Jan 1994 – Jan 1996

Minority & Women Owned Business Enterprises Business Development Manager

AT&T Global Procurement Organization, Alpharetta, GA Sept 1990 – Dec 1993

Senior Purchasing Manager (June 1992 – Dec 1993)

Supervisor-Resident Head Purchasing & Transportation (Memphis, TN) (Sept 1990 – Jun 1992)

AT&T, Little Rock, AR Apr 1985 – Sept 1990

Supervisor-Purchasing/Buyer, Account Executive II

PROFESSIONAL DEVELOPMENT & CREDENTIALS

BS in Business Administration; Minor – Marketing

University of Arkansas, Little Rock

Professional Courses Trainings: Leadership Camp & Product Expert (Spirits, Malt/Sake) – Glazer’s Distributors of Arkansas; Merger Week at Kellogg Management School, Northwestern University; AT&T Leadership Continuity Program

Professional Memberships: Board Chair for the Arkansas Regional Minority Supplier Development Council; Member of Board of Directors for Arkansas Regional Minority Supplier Development Council; Chairperson for Strategic Alliances-Telecommunications Industry Forum

Technical Skills: Microsoft Office Suite, MAC/Apple, and SAP

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