Customer Service Sales

Robert D. McFarlane Jr.

** ******** ***, ***** ******, NY 10552

Phone 347-***-****) / ******.***********@*****.***

EDUCATION

Mercy College Bronx, NY

Bachelor of Science Marketing; Minor in Finance; 3.6 GPA May, 2011

PROFESSIONAL EXPERIENCE

Interactive One/ TVOne Sept 2012 – Nov 2014 New York, NY

Content Manager – GiantLife.com

CONTENT

• Oversee Giant writing assignments

• Identify new content and pitch story ideas to Director

• Video Interviews Secure and conduct interviews for Giant TV

• Work closely with Social Media team to secure monthly contests to increase reader interaction

• Curated content that delivered over 1 million impressions

• Curated top ranking google posts (screenshots attached)

METRICS/ REPORTING

• Work closely with Director to evaluate existing website content and SEO tactics using Facebook, Twitter, Google

Analytics, Omniture and Outbrain

• Deliver reports/ metrics in company weekly and programming meetings to keep everyone abreast of site

successes

EVENTS

• Coordinate website coverage of both online and offline activities

• Keep an up to date calendar for Giant related events

• Building out triggered lifecycle and batch email programs

• Managed daily social media calendar and conversations

• Assisted in testing company software products as required with SQL

• Coordinate website coverage of both online and offline events

• Regularly review, update, manage and post content for daily email newsletter for website subscribers

• Analyze website’s user behavior based on reported analytics and suggest improvements on engagement, retention

and adoption

Aerotek Staffing June 2011 – Aug 2012 Pelham, NY

Logistics Manager (temporary assignment)

• Developed and maintained the product portfolio

• Worked closely with relevant functional teams (i.e. Regulatory, Clinical Research, Product Surveillance) that

support the business in identifying areas of needs and improvements

• Worked closely with Product Specialists, Segment leadership, Clinical Research and Regulatory to develop

strategies and approaches for obtaining regulatory approvals

Viacom MTV Networks Sept 2010 – May 2011 New York, NY

Integrated Marketing Intern

• Contributed integrated marketing ideas and concepts during meetings. Some were used.

• Worked closely with sales team and cross departments (digital, events and creative services) to ideate and

develop “big idea” concepts for advertisers

• Attended client calls with sales team to present marketing concepts

• Developed individualized marketing plans to create new market niche for company.

• Projected company sales potential by analyzing sales reports from past years.

The Blue Flame Agency/ Ciroc Sept 2009 – May 2010 New York, NY

Social Media Marketing Intern

• Communicated exciting social media news (internal and external) via internal newsletter

• Distributed content to various content websites

• Monitored and engages on various social media platforms

• Created Social Media Communications calendar

• Gathered all placed content for reporting

• Updated company website when needed

• Track website statistics via Google analytics

Daimler Chrysler Financial Services May 2006 – July 2009 Pearl River, NY

Contractor/ Auditor

• Opened, logged, reconciled, and verified new business accounts

• Reconciled daily dealer service/new accounts input against computer printouts

• Oversaw Chrysler purchases at over 20 dealerships

• Updated and maintained dealership and vendor contact information

• Responsible for the purchase of 60 retail and lease contracts

• Ensured all contracts were in compliance with federal truth in lending/ leasing regulations as well as company

policy and standards

• Participated in brainstorming sessions implemented by the NEBC to complete partnership custom plans

• Handled high volume Electronic Funds Transfer forms/letters

• Recommended procedural changes to facilitate workflow

• Assisted with special projects as required including bookkeeping, handling branch representative calls, and

responding directly to dealer inquires.

• Maintained customer service as a priority

Daimler Chrysler Financial Services Nov 2004 – May 2006 Pearl River, NY

Fund Specialist

• Reviewed all contracts prior to purchase to ensure accuracy and that all competency conditions were met and

signatures were obtained

• Prepared and submitted communication lists to banks

• Data entry: contract information, verification and pre applications for title, registration, insurance, and taxes

• Interacted with branch representatives

• Prepared retail reports and verifications

COMPUTER SKILLS

Microsoft Office * Lotus Internet apps * Rumba * Blue Zone* SQL server * Wordpress * Social Media

Google Analytics * Video Embedding * HTML * Twitter * Facebook * Stat Press *

OTHER

• Freelance Gadget & Tech Contributor for InFlexwetrust.com

• Freelance Gaming Contributor for Complex.com

Contact this candidate