Senior Designer

KEVIN LI

P:415-***-****

E: *******.***@*****.***

Portfolio Online Link:

https://drive.google.com/file/d/0B-nUQuwBjG3XS0U0UTlXUFRrZFk/view?usp=shar

ing

SUMMARY

Creative visual design professional with 15+ years experience in design

Brand Identity, Web Visual & User Interface, Advertising, Presentation and

Print (5+ yrs in Web Visual design and 2+ yrs in UI design) ;

Expertise in user-centred design and interaction design, experience of the

stages of Web/UI project life cycle including: gathering business and user

requirements, core concept development, storyboarding, user flow, wire

framing and visual design etc.;

Strong creative concept, design sensibility and hands-on design skills in

layout, typography, colour, brand vision, image and space;

Passion and superb aesthetic sense for design, and focus on the detail

during the design process;

Experienced worked in a variety of working environments: Creative Agency,

Design Studio, In-house of Global Enterprise, Start-up B2B Ecommerce

Company;

Excellent dynamic design team player, collaborator, design strategists, and

forward thinker who brings a broad perspective to design;

Capability to handle many tasks at one time and meet every deadline;

Self-motivated, well organized, high energy and positive attitude;

Familiar with the process of visual design, print production, tradeshow and

corporate events;

Clients including lot of global famous brand: Liberal Party of CANADA, SONY,

Siemens, Motorola, Matson, Nestle, Pfizer, Nokia, Lenovo, Ericsson, Asus

etc.;

Proficient in PC and Mac, Adobe Creative Suite (Photoshop, Illustrator,

InDesign), MS Office(PowerPoint, Word, Excel), Flash, and ImageReady;

Familiar with Acrobat, Fireworks, Quark, Keynote, Balsamiq Mockups, Visio,

OmniGraffle, AutoCAD, Dreamwaver, 3D Max, After Effects, HTML 5 and CSS.

WORK EXPERIENCE

Partner / Design Director / Sr. UI Designer 2009.1 - now Longdo Brand

Design San Francisco, Hong Kong, Beijing

. Creative leading for the direction of creative web and app UI

design projects;

. Strategic Consulting for brand development & management, corporate

identity and marketing promotion;

. Hands-on design web, UI, brand, presentation, advertising and print

projects.

Visual Design Director / Sr. Designer 2003.6 - 2008.12 China Merchants

Dichain Holdings Hong Kong, San Francisco

. Lead planning and implementation of Web/UI/Visual/Brand design

projects;

. Drive creative strategy across all marketing channels and projects

under a strict scheduling and budget;

. Hands-on design web interface, print marketing materials,

advertising, direct mail, blogging, email, PPT etc.

Art Director / Sr. Designer 2001.9 - 2003.6 Ogilvy & Mather Beijing

. Responsible for the planning, architecture and development, and

final delivery of projects resulting in a proven success rate

through increased sales;

. Ensure the interactivity "feels" right and the elements behave

intelligently;

. Manage schedules and projects, mentored junior designers, and

interfaced with copy and business teams;

. Hands-on design TV and print advertising graphic.

Art Director / Web Designer 1999.6 - 2001.7 MarketBugle.com Fremont

. Lead and manage web creative team for planning, designing and

developing MarketBugle.com B2B website;

. Responsible for creating a variety of web marketing materials to

help achieve sales target;

. Creative lead for key corporate events: regional sales meetings and

advisory board summits.

Senior Graphic Designer 1996.1 - 1998.7 Top+ Design San Francisco

. Creative design corporate Identity, web graphic, packaging and

print marketing materials.

EDUCATION

Academy of Art University Graphic Design MFA San

Francisco, USA

Academy of Art & Design Interior Design BFA Beijing,

China

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