R esume for – Senior profile in Healthcare Ma rketing & Business

D evelopment

P rashant Ka rn

M H M (Apollo Hyd.); PGCSM ( I I M, K); PGDPP M (HCU, Hyd.)

Phone No.: +91 – 981-***-**** / 920-***-****

E-mail id.: p rashant.ka acn4du@r.postjobfree.com

Q ualifications: Career H ighlights:

1. Masters degree in Hospital 1. 11 yrs. of work experience in Marketing

M anagement (MHM) from & M anagement of both, Private &

Public Healthcare in India.

p restigious institution, Apollo

I nstitute of Hospital

2. Dealt with In ternational Marketing &

A dministration, Hyderabad

Media for the largest Corporate

(Osmania University) - 2003

Hospital of India (Indraprastha Apollo

Hospitals, New Delhi).

2. Post graduate program in Sales &

M arketing (PGCSM) from one of

3. Led the Hospital Project division’s

t he topmost B-schools in Count ry,

M arketing & business development at

I I M – K ozhikode - 2005

K irloskar Technologies, New Delhi

( Medical division of K irloskar)

3. Post Graduate diploma in P roject

& P lanning Management 4. Started Marketing department &

(PGPPM)from Hyderabad Central Corporate Communication strategy for a

U niversity, Hyderabad - 2003 100 bedded Trust Hospital in

Bangalore.

5. Commissioned a 250 bedded mult i-

speciality hospital and i ts Marketing

p lanning & strategy in Jharkhand.

6. Established Marketing &

A dministrative functions at a Private

Hospital group in Patna.

7. Worked in NRHM Project as

M anagement Consultant with National

I nstitute of Health & Family Welfare

( NIHFW).

Strengths:

a) I am having a thorough understanding of Healthcare system & practices prevalent

i n India, both Public & private.

b) I have a great knack of learning new things by visiting places and interacting people

across the community.

I w ill be helpful in developing:

1. Marketing Research & In telligence

2. Marketing & Sales strategies

3. Brand building, Image makeover & PR activities

4. New Product / service development

5. Communication strategy & collaterals

6. Corporate relations & CRM

7. Tie-up with all the referral sources

8. In ternational Marketing

9. Team formation & leading

10. Healthcare Management Information System (HM IS)

Work experience:

Designation

N ame of Locatio Du ration J ob responsibilities

e mployer n

GM Marketing •

M V Hospital Chennai Sept. 2014 Marketing Team formation,

for Diabetes onwards I nternational & Corporate Marketing,

New product development, Branding,

Media Planning

Sr. Manager – •

Kirloskar New Feb 2013 – Identification, Planning & execution of

Project

Technologies Delhi May 2014 Hospital Project.

Planne

•

r

( Medical Strategic inputs in various Healthcare

d ivision of verticals like Quality improvement,

K irloskar) B randing, Operational excellence etc.

•

State Institute Patna, Management Dec 2010 – Monitoring & evaluation of Training

p rograms like, I MNCI, SBA, etc. under

of Health & B ihar Consultant – Jan 2013

RCH-I I / NRHM.

Family Welfare, RCH – I I /

• Strengthening of all Healthcare

Patna (on the NRHM

T raining Institutes in state through

payroll of

regular interaction with District

N I H FW, New Health officials and Development

Delhi) partners.

• Regular feedback to the State &

N IHFW on the status of Healthcare

facilities available in state, t raining

facilities, resources & services provided

u nder NRHM.

•

Management Patna, Hospital March Analyzed Hospitals’ existing business

Consultant B ihar M anagement 2010 – Nov strategies, practices, personnel, market

Consultant 2010 position, bottom line and based on the

f indings developed, recommended and

i mplemented customized strategic

B usiness solutions.

•

Ruban Group of Patna, GM – March Commissioning and running of

Hospitals B ihar Administratio 2007 – Feb Hospital through Planning,

n& 2010 O rganizing, Staffing, Project

M arketing Execution, Purchase, Branding, Media

M anagement and Business Strategy

Development.

• Marketing & Promotional Strategy to

consolidate existing business and

a ttracting new customers.

•

NU Trust Bangalor Manager – Dec 2005 – Responsible for overall Marketing and

Hospital e M arketing & Feb 2007 Corporate communication strategies.

(erstwhile PR

Bangalore

K idney

Foundation)

•

New Executive – Sept 2003 Responsible for developing and

I nd raprastha

maintaining contacts with various

Delhi I nternational – J une

A pollo

E mbassies, Diplomats, Expatriates

M arketing 2005

Hospitals

and the International Community

p resent in India. Also developed

contacts & relationships with

I nternational Insurance companies,

I nternational Information Centres,

I nternational media.

T raining and Workshops attended:

I nstitution/Organizatio Objective of the

SN Topic Year

n t raining/workshop

Development in

Issues in

I nternational Medial

1 I nternational I I MTC, New Delhi 2014

Tourism – across the

M arketing Tourism

world

Hospital

Strategic planning of

M anagement UBM Medica India Pvt.

2 2013 I nfrastructure for mid-

Conference (HMC L td., Mumbai

sized Hospitals

2013)

Strengthening of all

Orientation of T raining Institutes.

National Institute of

Consultants from Monitoring &

3 Health & Family Welfare 2011

CTIs / NIHFW in evaluation of Trainings

( NIHFW), New Delhi

RCH-I I / NRHM u nder RCH – I I /

NRHM.

Assess and implement

Internal Counsellor N ABH quality

Quality Council of India,

4 P rogramme on 2010 standards in various

New Delhi

N ABH Standards departments in

Hospitals.

Issues involved in

International

5 Marcus Evans, Singapore 2007 p romotion of Medical

Medical Tourism

Tourism.

Hospital Use of Hospital

HOSMAN, South India

6 M anagement 2006 M anagement functions

Chapter, Ooty, T.N.

Conference i n Hospitals

Explore possibilities of

CII - India & Africa

Africa Summit on joint efforts in Health

7 business partnership, New 2005

Healthcare between India & Africa

Delhi.

continent.

National conference Issues involved in

NABH with Apollo

8 on Hospital 2002 Hospital accreditation

Hospitals, Hyderabad

Accreditation for better patient care.

Importance of smooth

Supply Chain

supply chain system in

9 M anagement in A IHA, Hyderabad 2002

optimising Hospital

Healthcare

services.

Application of Understanding the role

M anagement of various management

10 N IMS, Hyderabad 2001

Techniques in techniques in

Hospitals Hospitals.

Notice period: I mmediate

Cur rent Salary: Rs. 13.20 Lakh per annum

Salary expected: Negotiable

Location Preference: Any

Personal profile:

House No. 7, P.V. Koil street, 8th M ain, Royapuram,

Present Address

Chennai - 600013.

098******** / 092********

Contact Number

acn4du@r.postjobfree.com / acn4du@r.postjobfree.com

E-mail

Sri Ratnesh Kumar Karn

Father’s Name

01 – 03 – 1979

Date of Birth

Indian

Nationality

Sd/-

Prashant Karn

Contact this candidate