Marketing Management
Resume:
R esume for – Senior profile in Healthcare Ma rketing & Business
D evelopment
P rashant Ka rn
M H M (Apollo Hyd.); PGCSM ( I I M, K); PGDPP M (HCU, Hyd.)
Phone No.: +91 – 981-***-**** / 920-***-****
E-mail id.: p rashant.ka **@*****.***
Q ualifications: Career H ighlights:
1. Masters degree in Hospital 1. 11 yrs. of work experience in Marketing
M anagement (MHM) from & M anagement of both, Private &
Public Healthcare in India.
p restigious institution, Apollo
I nstitute of Hospital
2. Dealt with In ternational Marketing &
A dministration, Hyderabad
Media for the largest Corporate
(Osmania University) - 2003
Hospital of India (Indraprastha Apollo
Hospitals, New Delhi).
2. Post graduate program in Sales &
M arketing (PGCSM) from one of
3. Led the Hospital Project division’s
t he topmost B-schools in Count ry,
M arketing & business development at
I I M – K ozhikode - 2005
K irloskar Technologies, New Delhi
( Medical division of K irloskar)
3. Post Graduate diploma in P roject
& P lanning Management 4. Started Marketing department &
(PGPPM)from Hyderabad Central Corporate Communication strategy for a
U niversity, Hyderabad - 2003 100 bedded Trust Hospital in
Bangalore.
5. Commissioned a 250 bedded mult i-
speciality hospital and i ts Marketing
p lanning & strategy in Jharkhand.
6. Established Marketing &
A dministrative functions at a Private
Hospital group in Patna.
7. Worked in NRHM Project as
M anagement Consultant with National
I nstitute of Health & Family Welfare
( NIHFW).
Strengths:
a) I am having a thorough understanding of Healthcare system & practices prevalent
i n India, both Public & private.
b) I have a great knack of learning new things by visiting places and interacting people
across the community.
I w ill be helpful in developing:
1. Marketing Research & In telligence
2. Marketing & Sales strategies
3. Brand building, Image makeover & PR activities
4. New Product / service development
5. Communication strategy & collaterals
6. Corporate relations & CRM
7. Tie-up with all the referral sources
8. In ternational Marketing
9. Team formation & leading
10. Healthcare Management Information System (HM IS)
Work experience:
Designation
N ame of Locatio Du ration J ob responsibilities
e mployer n
GM Marketing •
M V Hospital Chennai Sept. 2014 Marketing Team formation,
for Diabetes onwards I nternational & Corporate Marketing,
New product development, Branding,
Media Planning
Sr. Manager – •
Kirloskar New Feb 2013 – Identification, Planning & execution of
Project
Technologies Delhi May 2014 Hospital Project.
Planne
•
r
( Medical Strategic inputs in various Healthcare
d ivision of verticals like Quality improvement,
K irloskar) B randing, Operational excellence etc.
•
State Institute Patna, Management Dec 2010 – Monitoring & evaluation of Training
p rograms like, I MNCI, SBA, etc. under
of Health & B ihar Consultant – Jan 2013
RCH-I I / NRHM.
Family Welfare, RCH – I I /
• Strengthening of all Healthcare
Patna (on the NRHM
T raining Institutes in state through
payroll of
regular interaction with District
N I H FW, New Health officials and Development
Delhi) partners.
• Regular feedback to the State &
N IHFW on the status of Healthcare
facilities available in state, t raining
facilities, resources & services provided
u nder NRHM.
•
Management Patna, Hospital March Analyzed Hospitals’ existing business
Consultant B ihar M anagement 2010 – Nov strategies, practices, personnel, market
Consultant 2010 position, bottom line and based on the
f indings developed, recommended and
i mplemented customized strategic
B usiness solutions.
•
Ruban Group of Patna, GM – March Commissioning and running of
Hospitals B ihar Administratio 2007 – Feb Hospital through Planning,
n& 2010 O rganizing, Staffing, Project
M arketing Execution, Purchase, Branding, Media
M anagement and Business Strategy
Development.
• Marketing & Promotional Strategy to
consolidate existing business and
a ttracting new customers.
•
NU Trust Bangalor Manager – Dec 2005 – Responsible for overall Marketing and
Hospital e M arketing & Feb 2007 Corporate communication strategies.
(erstwhile PR
Bangalore
K idney
Foundation)
•
New Executive – Sept 2003 Responsible for developing and
I nd raprastha
maintaining contacts with various
Delhi I nternational – J une
A pollo
E mbassies, Diplomats, Expatriates
M arketing 2005
Hospitals
and the International Community
p resent in India. Also developed
contacts & relationships with
I nternational Insurance companies,
I nternational Information Centres,
I nternational media.
T raining and Workshops attended:
I nstitution/Organizatio Objective of the
SN Topic Year
n t raining/workshop
Development in
Issues in
I nternational Medial
1 I nternational I I MTC, New Delhi 2014
Tourism – across the
M arketing Tourism
world
Hospital
Strategic planning of
M anagement UBM Medica India Pvt.
2 2013 I nfrastructure for mid-
Conference (HMC L td., Mumbai
sized Hospitals
2013)
Strengthening of all
Orientation of T raining Institutes.
National Institute of
Consultants from Monitoring &
3 Health & Family Welfare 2011
CTIs / NIHFW in evaluation of Trainings
( NIHFW), New Delhi
RCH-I I / NRHM u nder RCH – I I /
NRHM.
Assess and implement
Internal Counsellor N ABH quality
Quality Council of India,
4 P rogramme on 2010 standards in various
New Delhi
N ABH Standards departments in
Hospitals.
Issues involved in
International
5 Marcus Evans, Singapore 2007 p romotion of Medical
Medical Tourism
Tourism.
Hospital Use of Hospital
HOSMAN, South India
6 M anagement 2006 M anagement functions
Chapter, Ooty, T.N.
Conference i n Hospitals
Explore possibilities of
CII - India & Africa
Africa Summit on joint efforts in Health
7 business partnership, New 2005
Healthcare between India & Africa
Delhi.
continent.
National conference Issues involved in
NABH with Apollo
8 on Hospital 2002 Hospital accreditation
Hospitals, Hyderabad
Accreditation for better patient care.
Importance of smooth
Supply Chain
supply chain system in
9 M anagement in A IHA, Hyderabad 2002
optimising Hospital
Healthcare
services.
Application of Understanding the role
M anagement of various management
10 N IMS, Hyderabad 2001
Techniques in techniques in
Hospitals Hospitals.
Notice period: I mmediate
Cur rent Salary: Rs. 13.20 Lakh per annum
Salary expected: Negotiable
Location Preference: Any
Personal profile:
House No. 7, P.V. Koil street, 8th M ain, Royapuram,
Present Address
Chennai - 600013.
Contact Number
********.****@*****.*** / ********@*****.**.**
Sri Ratnesh Kumar Karn
Father’s Name
01 – 03 – 1979
Date of Birth
Indian
Nationality
Sd/-
Prashant Karn
Contact this candidate